10 Ways to Select a Name for a Real Estate Business
When thinking of a name for your company, there are ten ways to go about this.
Keep It Short
When thinking of a name for your company, consider first if it is going to fit on a business card. Using a long name for your real estate company is not going to give you a lot of advantages, especially when it comes to branding and advertising. Try to keep your company name short to make it easily memorable. For a start, you can look up short words that have something to do with real estate and property or even words that relate to the services you provide. If you’ve decided to use a long name, you can try to turn your company name into an acronym.
Names can be everything in the real estate business, so it is important to choose it wisely. When choosing a name for your real estate company, give it a lot of thought before making it official. Choosing the wrong name can spell doom for your own business. There have been cases and reports where some companies have chosen names that have unfortunate meanings when translated into another language. So when you’ve decided on a name, try to do some analysis online and see if the meaning of the name you’ve chosen has no negative connotations when translated into another language. If you have a business partner, consider their input when choosing the company name as well, for it could lead you to pick a unique name that you haven’t considered.
Use a Name Generator
Sometimes you’ll have to leave it to chance. Name generators are an online tool that creates a name by randomly picking words and letters. You may use specific name generators as well. Just search online with the keyword ‘business name generator’ or ‘company name generator’ to get started. Note that you don’t have to stick with the first word that is generated, especially when it is confusing or a weird name. You can use the name generator and make a checklist of all the interesting names you’ve generated. Consider the ones that are unique, sticks in your mind easily, and rolls off the tongue just right.
Research Your Competitors
While thinking of a name for your real estate business, it is always a good call to do some market analysis on your competitors while you are at it. Why? Because as mentioned earlier, there are a lot more established real estate companies than before, and there is a chance that you might use the same names as another company. That can result in a lot of issues regarding intellectual property, marketing, and copyright. So when you think of a name to use for your company, try to research the words to see if another real estate business already uses it. This way, you will avoid any potential issues with your other competitors in the future.
It Should be Simple and Unique
Making the name of your real estate business unique and straightforward will give you an advantage in terms of branding and marketing. People will easily remember and understand your company that way. It can be tempting to use a complex word for your business name, but using those kinds of unique words can have the potential to turn people off when they find the name of your business a little odd. So in terms of making your name unique, try to use a word that can be read and pronounced easily.
Ensure Name Availability
As mentioned earlier, it is vital to make sure that the name of your real estate company hasn’t already been used and trademarked by another organization. Ownership of property hinges on names, so it can give your business a lot of trouble if you share your name with another established group. Before choosing the name, check online to see if the name is already taken to ensure that it is free for you to use as the official name of your real estate business.
Make it Your Identity
Names are a part of a person’s identity, and so is the work they do. That is why when picking a name for your real estate business, try to pick one that reflects your identity. This will affect how you view and treat your business. If you don’t have a name in mind and opt to choose or search for it, then pick the one that resonates with you the most.
Reflect Your Niche
Some real estate business has a particular niche. For example, some focus mainly on the buying and selling of home-related properties, while others deal primarily with public spaces. So when you are deciding on the name of your business, try to make it related to the niche or the focus of your real estate company. This can help reinforce the image you want to bring on your company and help you establish yourself in the world of real estate.
Convey Your Brand Personality
If your real estate business has some sort of theme to it, then maybe you can choose a name for your real estate business that helps reinforce the theme. For example, if your company has a nature theme going around, you can use nature-based words like green, garden, land, and other words along those lines. It will help convey the personality of your brand so easily.
Picking a name for everything is always challenging since it has got to feel and sound right. With the ways mentioned above, you will be able to choose a name that is perfect for your company. And with hard work and the right amount of luck, you can turn that name into a famous one within the world of real estate.