7 Useful Steps to Build Your School Brand
The brand of every business is the soul of its identity. It’s what puts them on the map and earn them a steady footing in the competitive market. So, in starting a school, establishing a brand should be an essential entry in your business plan. Your school should have certain elements to make it stand out amongst other schools in your locality. Strong branding will enable your school to become a successful educational business in no time, despite its startup status. Here we have seven useful steps to help you build a winning brand for your school.
Download this Free 7 Useful Steps to Build Your School Brand Article in PDFDownload
7 Useful Steps to Build Your School Brand
Study the Brands of Other Schools
Other schools that have already established themselves are your competition. Your offers and their offers are the same in many ways. Their target market is also your target market. And the kind of students they cater are also the kind of students you’ll cater to. So, you need to do a thorough analysis of their branding. Try to learn how they structured their school’s identity to get the attention of students and parents. You can get a gist of their marketing strategies and use them as your reference.
However, this doesn’t mean that you have to copy their brand. The only thing you must do is study their brand and understand how it brought them at the top. Yes, you can take some inspiration from their brand. But, you have to put your own twist to it. By studying the brand of other schools, you can effectively generate ideas to make yours better.
Set a Brand Foundation That Can Inspire
Your brand should capture the hearts of the students. As much as possible, you have to make your brand an engaging element for various student demographics. In other words, the brand of your school should be inspiring. To do this, you need to research the preferences of students concerning their education, including their parents. In that way, you set foundations for your school brand that can inspire people. Parents and students will see your school as an institution with a clear direction of delivering quality education to the youth.
In a sense, the brand of your school has to become a beacon of knowledge and strong academic support. An inspiring brand can boost the promotion of your school by a mile.
Define the Distinctive Qualities of Your Brand
Of course, you have to emphasize the attributes that set your school apart from the others. You see, if your school has generic features, students and parents will see no point in choosing it over well-established schools. But, if you can offer or present unique things, well, that’ll certainly turn a lot of heads. So, make sure that your school brand has distinctive qualities.
For example, if other schools are still using traditional teaching methods, your school can use educational software and apps to make classes more engaging and entertaining. In making your school brand unique, you should not be afraid to adopt unorthodox techniques. Try to brave new possibilities in delivering education. But, remember that whatever barriers you’ll break, the brand of your school must still be able to meet every standard of the general student outcomes checklist.
Connect Your School Brand with the Community
Have you noticed many admins have named their schools after the name of a town, city, or state where they’re located? If you do, why do you think they did that? Well, we have a good answer for you. Most of them did it to establish a connection between their school brand and the community, which helped them in gaining popularity. You can name your school in the same way if the name of your town, city, or state isn’t taken yet.
However, there are other ways to connect your school brand with the community. One good approach is to make your school an active participant in local philanthropical activities. You can emphasize how your school contributes to funding humanitarian movements in the community. On top of that, you can also make a partnership agreement with organizations that advocate environmental protection.
There are many strategies you can apply to stipulate your school brand in the community. Just choose those that are in line with your school’s principles and core values.
Make Your Brand Inclusive
Nowadays, every organization or company is embracing diversity. People from different ethnic backgrounds and nationalities are welcome to be a part of a cause. That trend has also made its way into the education industry. Gone are the days when access to education is limited to a particular demographic, which is a great change. With those in mind, the brand of your school should be inclusive. Make it an advocator of social diversity and inclusivity.
Providing quality education to every willing and passionate student, regardless of their race, religion, and sexuality, should be one of your school’s core principles. With an inclusive brand, your school will have a wider grasp of the market and community. Plus, it bodes well for its reputation.
Showcase Your Brand’s Components in Every Marketing Platform
Using various communication tools, we know that you’ll be investing a pricey budget in marketing your private school. That’s a good strategy for a startup education business. But, it won’t be as good of a strategy if your brand isn’t consistently present in every marketing channel you’ll be using. According to a statistic from Venggage.com, the constant presence of branding across multiple channels can increase a business’s revenue by 23%.
So, whether you’re promoting your school in social media, websites, newspapers, magazines, TV, or radio, it’s brand should be there. Your school’s logo, colors, photographs, video presentations must be the center of attraction of your marketing campaign.
Stay True to Your Brand
Once your school starts operations and student progress are up and running, make sure that you stay true to your brand. Along the way, some people will have their assessment of whether your school walked the talk. These people could be parents, students, and the community in general. If you can remain true to your brand, more and more people will build their trust in your school. Other than that, organizations might offer you a partnership contract or proposal due to your school’s excellence and positive reputation. If that happens, your institution will be around for many decades to come.
As you may have realized by now, building a brand is like a rite of passage to make your school a legitimate establishment. That said, you have to invest time and effort to forge a school brand that can withstand the test of time.