Table of Contents
- 5 Steps to Do a Brand SWOT Analysis
- 10 + Brand SWOT Analysis Templates
- 1. Brand SWOT Analysis Template
- 2. Standard Brand SWOT Analysis template
- 3. Professional Brand SWOT Analysis Template
- 4. SWOT Analysis for a Brand Example
- 5. Editable Brand SWOT Analysis
- 6. Brand SWOT Analysis Sample
- 7. Brand SWOT Analysis Format
- 8. Sample Brand SWOT Analysis
- 9. Brand SWOT Analysis Download
- 10. Corporate Brand SWOT Analysis Template
- 11. Brand SWOT Analysis Layout
10+ Brand SWOT Analysis Templates
Brand analysis is something that a business is known for, something that it has achieved over long years of toil, and which gives it a unique standing in the market. To maintain the unique image and personality of your brand, it is necessary to examine the internal and external factors that can influence your business and affect your brand.
5 Steps to Do a Brand SWOT Analysis
Step 1: Evaluate the Strengths of Your Business
The strengths of your business can be recorded based on the efficiency in which you handle daily operations. There must be continuous evaluation of the factors that can help in optimum use of the unique resources available, increasing efficiency, customer satisfaction and identifying business USP.
Step 2: Recognize Your Weaknesses
It is necessary to recognize the areas that need improvement in business operations as well as those areas where you can perform better to stay ahead of competitors. Identify customer related issues and work towards improving overall customer experience. Remember that there is always room for improvement at every stage of the business.
Step 3: Examine Your Opportunities
Opportunities are part of the external factors that influence the business from outside. These factors can’t be controlled but they can be used to your advantage by understanding the market and adapting your business to suit changing customer preferences. You may also consider using technology to reach out to new customers.
Step 4: Analyze Threats
Threats to the business are again those factors which are mainly external and you may have little control over them. Hence the best you can do is recognize these factors and try to work around them in the most efficient way you can. Lower prices of competitors and obsolete production technology can be some of them.
Step 5: Conclude Your Analysis
The SWOT analysis will help you to uncover the weaknesses and threats that your business can face daily. You may conduct a more extensive SWOT to get more detailed results. This will help you move in the right direction to improve marketing and maintain the unique brand image that you are known for.
10 + Brand SWOT Analysis Templates
1. Brand SWOT Analysis Template
www.mbaskool.comThis is a simple template that gives you the results of the SWOT analysis conducted for a popular apparel brand. According to the findings, the strengths of the business lies in being one of the largest men’s clothing line in the country, while the main weaknesses and threats that need to be addressed are competition from other Indian brands and limited global penetration.
2. Standard Brand SWOT Analysis template
www.icsi.eduThis is a standard analysis template conducted by a leading brand, according to which the main weaknesses that need to be handled are too much dependence on local markets and low global presence, while the threats that need immediate attention are fierce competition in the market and resolving legal issues that can lead to major financial losses.
3. Professional Brand SWOT Analysis Template
is.muni.czThis SWOT analysis example is part of a detailed competitive analysis conducted by a well known fast food brand. It has been found that the main threats that the brand faces today are the changing food preference of people, lack of innovation, and availability, improper service at many retail outlets and availability of close substitutes in the market.
4. SWOT Analysis for a Brand Example
swagnersblog.files.wordpress.comHere is another SWOT analysis template in Word that has been conducted by a well-known brand in the hospitality industry. The main weaknesses listed in the SWOT report are a lesser number of hotels at popular locations as compared to competitors and economic conditions, rising prices of fuel and government restrictions.
5. Editable Brand SWOT Analysis
www.leadershipvictoria.orgThis is a well designed and editable SWOT analysis template that can be used to gauge the competitive factors of the business which lie in its strengths and opportunities, as well as recognize the external factors and threats that can lead to loss of quality or reduce the marketability of the product.
6. Brand SWOT Analysis Sample
www.leadershipvictoria.orgThis template gives you a SWOT analysis format as well as the SWOT for a well-known brand in cosmetics. The major weaknesses and threats staring at this brand are stiff competition in the market, low advertising budget, and profit margin. They also need to still expand their reach in some countries.
7. Brand SWOT Analysis Format
simoneljackson.weebly.comThis is a sample SWOT analysis template conducted by a sports brand that has examined it’s internal and external factors. As per the analysis, the threats and weaknesses of the brand are that they have a small line of products, face excessive competition and have withstood major controversies leading to product replacement by less expensive brands.
8. Sample Brand SWOT Analysis
katelynrileyportfolioThis is a sample SWOT analysis for a global brand, according to which the strengths of the business lies in its strong brand position and fashionable products, whereas the weaknesses and threats are that the brand depends mainly on footwear, it faces a lot of competition and is price sensitive due to increased retail prices.
9. Brand SWOT Analysis Download
is.muni.czHere is the SWOT analysis template example of a luxury brand for women, according to which the main weaknesses and threats faced by this business are limited production capabilities since the products are handmade and facing the nuisance of counterfeit products. Hence it is necessary to protect the brand image as a leader in luxury and try to expand its horizons.
10. Corporate Brand SWOT Analysis Template
www.miet.ac.inThis template brings to you the SWOT analysis chart of one of the best brands in the cosmetic industry. The main weaknesses and threats that the brand faces in the market are, comparatively high service cost leading to an increase in the cost of the product, adverse reports regarding the use of harmful ingredients, aggressive competition and availability of cheaper products in the market.
11. Brand SWOT Analysis Layout
www.mbaskool.comThis is a simple template in PDF that lists the details of a SWOT analysis template conducted by an apparel brand. The main challenges that manifest in the form of weaknesses and threats are a greater dependence on retail stores, adverse effects of brand duplication and opposition from global organizations regarding certain aspects of the product.
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