When it comes to advertising, one of the best tools that businesses can use is the brochure samples. Up to this day, even with all the digital and paperless alternatives, brochures have indeed been proven very effective in getting the word across and converting people from being prospects to actual paying customers.
If you’re looking to advertise something through the use of brochures, then you are definitely in the right place. Below is a collection of various advertising brochure templates that you can download, and all these templates are in the bi-fold type. Feel free to check out the brochure templates below by scrolling down.
1. Attention grabbing cover page: The first thing that a reader sees when they get their hands on a brochure is the cover page, which is why the better the cover page, the more it is able to attract attention from a crowd. Also, the cover page can lead to receiving a positive first impression from prospects, and people are most likely motivated to flip over to the next page if the first page was able to impress them.
2. Brief background of the company: To some prospects, in order for them to put their trust on a company, they often look into its background to determine how it was organized and what it aims to do. When writing the background, you don’t necessarily have be thoroughly detailed, you simply need to mention about the people who founded it and why they formed the company.
3. Message of the brochure: The message is basically the element that conveys all the necessary information from the company to the reader, and in order for a reader to continue going through your brochure, you should bring them something that will interest them. The message should focus on answering the reader’s concerns regarding what they need to know about the products and services, and about the business as a whole.
4. Benefits for clients: While the message focused on describing what readers need to know about the company and its products and services, this element focuses on identifying the benefits that clients and customers can get if they avail of the company’s products and services. This explains to readers why they should choose your products and services, and you should try to make this sound as enticing as you can without going too over the top with the descriptions.
5. Graphical elements for enhancing the design: A brochure design without any trace of graphical element may be clean and decent, but it wouldn’t be enough to attract a crowd. Oftentimes, if a design fails to impress, then readers would no longer bother checking what the contents are regardless if they are informative or not. In order to keep readers from throwing the brochure away, you should enhance the design by adding in a few images or illustrations. Also counted as graphical elements are shapes, lines, patterns, and color gradients.
6. Customer feedback: Most people (myself included) look into what others have to say about a certain product or service before throwing in their money on it. As much as businesses give their all to market their products and services, people still believe in feedback and statements coming from actual paying customers. So instead of having your prospects look for reviews themselves, you might as well bring the reviews to them. There is a higher conversion rate if readers are able to find statements of satisfaction on a brochure.
7. Contact details: If a brochure successfully managed to capture the interests of a reader, that’s one less thing to worry about. The next thing that you will need to focus on is trying to get the reader to get a hold of you. However, how can you expect people to contact you if you failed to include even a phone number? When adding in your contact details, also include an email address, street address, and even a fax number to provide prospects with alternative means of getting in touch with you.
8. Call to action: Contact details are often overlooked if you fail to also include a call to action. This element not only helps in making the contact details more visible, it also encourages readers to act according to what you’re expecting from them. If you want readers to simply give you a call, then you can say “Call Now!” as your call to action, but you can actually make this a lot more creative and catchy, if you want to.
1. Make your advertising brochure for your target readers: When creating advertising brochures, don’t just make them without knowing who you’re actually making them for. Always ask yourself these two question, “Who am I making these for?” and “Why am I making these brochures?” Once you’ll be able to come up with answers to these questions, then you’ll have a strong grip on the entire process of creating outstanding advertisement brochures.
2. Choose a theme and type that’s appropriate: Based on who your target audience is and the reason for making your brochures, you will already have an idea regarding the theme of your brochure. Oftentimes, when choosing a theme, you will also need to consider the type of brochure that you will be using. The brochure theme and type usually go hand in hand, so make sure that your chosen theme is appropriate for the type, and vice versa.
3. Decide how big (or small) you want your brochures: After choosing a theme and type of brochure, you will then need to decide on the size. Some people want their brochures to really make an impact by going for a bigger size, while others prefer smaller sizes for easy distribution. Whichever size is more convenient for you, now is the time to decide.
4. Download an advertising brochure template: If you’ve already gotten your brochure planned out, the next thing is to actually start creating it, but instead of having to start from scratch, why not get a hold of templates to already give a good head start? Advertising brochure templates can save you a sensible amount of time and effort since it only requires you to customize the arrangement of the elements and fill in the necessary content.
5. Edit the downloaded brochure template: After downloading a template, you will need to edit it according to how you want your brochures to look. As mentioned earlier, templates will allow you to customize the design, add or remove elements, rearrange elements, and add in the needed content.
6. Apply the final touches to the brochure design: Once the design on the template has been edited, evaluate the design and also have another person evaluate it with you. If the design needs further editing or if the content has errors, work on fixing those issues, otherwise, proceed to the next and final step.
7. Print out your brochures: This is when the design has already been evaluated and no longer needs to be edited, and the content has already been proofread. Also, use high quality paper stock for printing out your brochures. But if you want something that’s extremely durable, you may want to use card stock for printing your brochures.
1. Leave behind type: This type of brochure contains a complete description for each of the product or service highlighted on the brochure, it also even includes the benefits of those products or services. They are referred to as “leave behind” brochures because they are actually given out and left to the potential customers in the hope of making an impression. These are the ideal brochures when trying to get the word out there about your business.
2. Over the counter type: Unlike the “leave behind” type, these brochures are placed over grocery counters or any counter inside an establishment. Since they are simply placed on top of a surface instead of being handed out to people, their designs will need to really impress and attract attention from passersby in order for the latter to want to get a copy of it. The key to this type of brochure is to use catchy headlines and graphical elements to attract attention.
3. Direct mail type: Brochures can also be sent to the prospective customers by mail, and this type of brochures are called the “direct mail” type. This type of brochure may be a little bit risky since the recipient may or may not be a target audience. These brochures are often associated with an advertising pitch, but written on paper.
4. Sales kit type: This type of brochure is very much like the “leave behind” type, but with larger headlines, pages, and images. The sales kit type is commonly used as visual aids for helping the company deliver their message as easy as possible because of the size. Also, this type of brochure has a higher chance of keeping prospective customers interested after the message has been conveyed.
5. Response to inquiry type: This brochure type is for potential customers who want to gather more information about the business. If you know of prospects who are interested in your products or service but still wish to make inquiries, then you can use this type of brochure to provide those prospects with the answers they need. Once the answers are provided, then there’s a very high chance of sealing the deal.
If there’s one thing about our brochure templates that you should know, it’s that they’re a foolproof means of getting the job done. What more could you ask for from our templates? They’re beautifully-designed, simple to work with, and are very high quality, they’re everything you need for doing advertisements.