In our generation today, many businesses and organizations can choose to do their advertising through digital media, which means paper and printing are no longer needed. One disadvantage with this method is that it is far more costly and will definitely require the use of more tools and equipment.
Fortunately, there are still other businesses that choose to go the old-fashioned way which is just as effective minus the major expenses. Whether you’re still a start-up business or have already made a name for yourself, feel free to look into our collection of advertising brochure templates that you can download and use.
Elements of a Good Advertising Brochure
1. A Cover Page: This is the first thing that readers lay their eyes on when they get a glimpse of your advertising brochure, and to ensure that the brochure is able to effectively attract prospects and generate leads, the cover page should be striking enough.
2. Quality Images: Later on, we will be explaining why you shouldn’t add just any images, but rather, high-quality images. But from the sound of that, it pretty much already makes sense that quality images will lead to a quality brochure, and quality brochures will have a higher chance of generating leads.
3. Motivating Message: The images are for attracting audiences, but the message is for providing them with what they need to know regarding the contents written on your advertising brochure. This is considered the most important element, and it’s simply because it not only informs, but it also educates.
4. Simplicity: Less is indeed more, which means that the lesser elements incorporated into the design, the more appealing it will look. Having a clean layout can help in emphasizing the more relevant elements, and it will also make it a lot easier for readers to get the information they need.
14+ Advertising Brochure Templates
Advertising Company Tri-Fold Brochure Template
Advertising Company Bi-Fold Brochure Template
School Advertising Tri-Fold Brochure Template
School Advertising Bi-Fold Brochure Template
Property Management Advertising Tri-Fold Brochure Template
Property Management Advertising Bi-Fold Brochure Template
Summer Camp Advertising Brochure Template
Construction Equipment Advertising Brochure Sample
Cleaning Company Advertising Brochure Example
Sports Trifold Advertising Brochure Design
Multipurpose Retro Advertising Brochure Template
Product Advertising Trifold Brochure Sample
Spa Center Bifold Brochure Example
Advertising Agency Brochure
Multipurpose Advertising Brochure
How to Create an Advertising Brochure
1. Before you Start Designing
- Determine your brand personality and use that across all your advertising tools, not just brochures. Having a consistent brand personality will help create your identity and allow people to know who you are.
- Identify who your target audience is, different people require different designs. When designing your advertising brochures, keep in mind that you are designing it for your audiences and not for yourself.
- Write a draft of your message, and make sure that it is compelling enough for your readers to do what you want them to do. The message is the most important aspect of your brochures, take time to develop it before focusing on the more creative aspects.
- Determine your budget or how much you want to spend on your advertising brochures. If you want your brochures to be super durable or exceptionally high in quality, then it would be best to invest in it.
2. Designing your Brochure
- Right before starting to design your advertising brochures, gather the resources you need for the design. By resources, we are actually referring to the elements such as the fonts and the graphics. When gathering these resources, actually get more than what you need, it is always best to have a few extras just in case you need them or some resources actually don’t work as expected and you need to switch them up.
- During the design process, always keep in mind your brand personality and stick with it. As mentioned earlier, it is always advised that you be consistent in your brand personality and use it across all your products and advertising materials in order to build your identity.
- Once again, design your advertising brochures with your reader in mind. As much as you want your advertising brochures to end up exactly how you want it, but you aren’t making them for yourself, but rather, for your prospects and customers. Depending on your target audience, determine what appeals to them. Do they prefer designs with a lot of colors? Or do they like large texts? Find out what their preferences are and use that to your advantage.
- Part of the message is the CTA, which stands for call-to-action, and this is a very handy element to further motivate readers to take action. Choose a striking and creative CTA. Something that will compel readers to avail of what’s being advertised or to give you a call. Never end your brochure without a CTA. Also, don’t just settle for a single CTA all throughout the design, place them on multiple pages in order to inform readers that you are really willing to serve them or to take their calls.
- What type of brochure are you rooting for? There are multiple types of brochures that you can choose from, choose which one is convenient or workable for you. If you aren’t familiar with the different types of brochures, you can actually find a list of them below, you might as well choose from among that list.
3. Evaluation and Finalization
- After designing your brochure, evaluate it and proofread for any grammatical and/or spelling errors. If you are in doubt, have at least two to three people to evaluate and proofread your work. Whatever others say, always take it as a constructive criticism and welcome it with open arms, after all, you are designing your advertising brochures not for yourself but for others.
Simple Tips for an Excellent Advertising Brochure Layout
- As much as you want to draw readers towards your advertising brochure by making the cover page look stunning, also ensure that the cover page is able to motivate readers to look inside the brochure.
- A table of contents would come in handy if you’re using a multiple-paged brochure such as the booklet type. This way, readers can find what they need in no time.
- Don’t just list down what you have to offer, but rather, inform readers how they can benefit from the products or services that you are advertising. People prefer to know what a business can do for them rather than what the business is offering.
Types of Brochures
1. Bi-Fold: Considered as not only the most commonly used type of brochure but also the easiest to make. This type of brochure consists of two equal halves and four equal panels, which is the result of the card stock folded once across the middle. More recently, businesses have adapted the booklet style brochure which is actually just multiple bi-fold brochures used together.
2. Tri-Fold: Basically, the tri-fold brochure is a step upward from the bi-fold type in terms of the number of folds. With this type of brochure, the tri refers to the number of panels for each side and not the folds.
3. Gate-Fold Type: This sub-type of the best tri-fold brochure resembles a gate when it is folded, and for a reader to uncover more information, they will have to “open up” the brochure. Also, the measurement on the side panels are smaller than that on the middle panel, and the two ends of the side panels meet in the middle when being folded.
4. Z-Fold Type: Just like the regular tri-fold, all panels on Z-fold brochures are equally sized with the only difference being the direction of the folds. While the side panels of the regular and gate-fold are folded towards the same side of the card, one of the side panels of the Z-fold is directed towards the opposite side of the card.
5. Roll-Fold Brochure: This type of brochure (and the next one below) are just some of the most commonly used types which are folded more than twice and have more than three panels for each side of the card. For the roll-fold brochure, the card is folded multiple times inwards or towards one side of the card as if being rolled. This type of brochure is commonly used for those which use lengthy paper or card stock in order to convey a lot of information.
6. Accordion-Fold Brochure: Unlike the roll-fold brochure type, the accordion type is folded in a zigzag manner which makes it resemble the musical instrument in which its name is derived from. But just like the roll-fold, this one also involves more folds and panels than the tri-fold type.
Sizes of Brochures
- 8.5 x 11 inches (Tri-Fold, Bi-Fold, Z-Fold, Accordion Fold, Open Gate Fold)
- 8.5 x 14 inches (Tri-Fold, Bi-Fold, Z-Fold, Accordion Fold, Closed Gate Fold)
- 11 x 17 inches (Tri-Fold, Bi-Fold, Open Gate Fold, Closed Gate Fold)
- 11 x 25.5 inches (Tri-Fold, Z-Fold, Accordion Fold)
FAQs about Advertising Brochures
What is the purpose of brochures?
Brochures act as a reference on products and services that a business is offering, to promote a selling effort by projecting credibility, and to generate the required number of leads.
What are the benefits of using brochures?
- Brochures are easy to distribute.
- Brochure help in building trust.
- Brochures are a low-cost advertising tool
In need of the perfect brochure template for advertising? We have got the best ones for you. Not only are these advertising brochure templates easy to download, but they are also fully and easily editable. But not only that, but you may also be able to download these templates for a low, low price.