Law firms are businesses too. That is why, if you are an attorney who works for a law firm or if you own a law firm yourself, you should do everything in your power to advertise your business and services. This is especially important for those who are just starting out their careers in the legal profession and would like to gain as much lawyering experience as possible.
One subtle way to advertise your business and services is through the use of print advertising. This is a less direct form of advertising that complements those in the legal profession who may want to maintain a sense of professionalism and sophistication despite using a traditional advertising method. And in this article, we focus on the use of attorney brochure samples and how you can create them to help promote your legal services.
Featured below are multiple downloadable examples of different kinds of printable brochure templates that can be used by an attorney or a law firm. Note that these templates are either available as Adobe Photoshop, InDesign, or Illustrator template files so make sure that you have a compatible graphic design software tool installed before downloading the template of your choice.
A brochure is a printed document that can contain both informational and promotional verbiage and images. They may follow different print sizes and may also be printed on different types of paper or card stock. The most common print sizes are for bi-fold, half-fold, and tri-fold brochures.
When a brochure is created for the promotion of an attorney’s or a lawyer’s services or firm, that printed document is called an attorney brochure. Nowadays, designing attorney brochures is made easier thanks to the advent of pre-made brochure templates. These are digital files that will already include all the formatting, typography, and other graphic design elements needed for the creation of an attorney brochure.
And as we have mentioned earlier, this article is filled with sample marketing brochure templates that will work for those in the legal profession. Check them out below.
Brochures as marketing tools can be a very effective advertising model. However, for those in the legal profession, overtly promoting one’s business and legal services can be seen as a turn-off. Too much commerciality can decrease your business’ professionalism and may even affect your reliability as a legal service provider. That is why lawyers and attorneys need to be very mindful of the image or impression they create when choosing different advertising and marketing tools for their business.
In the same vein, if you are looking for print advertising options like that of an attorney brochure template, you need to keep in mind different factors to determine whether or not a certain printable template is the best brochure template for your business or not.
Listed below are some of the most important factors that any lawyer or business owner should consider prior to purchasing a printable attorney brochure template. Learn more about them below. You may also see free brochures.
One of the first things to consider when creating or picking out a good attorney brochure template is your law firm’s branding identity or image. This is the impression you wish the public and potential clients would arrive at when they see, hear, or read about your business or your other business branding elements.
For example, if you are a divorce attorney starting out your own law firm specializing in divorce and separation proceedings, you need to come up with a fitting business image that will reflect your competence as a divorce lawyer. You can do this by choosing a sophisticated and modern business logo design and other business promotional materials.
And if you want potential clients to think of competence and respectability when they see your attorney brochure cards, for example, you need to make sure that you choose a brochure template design that fits this vision.
The next factor to consider when selecting an attorney brochure template is your own graphic design and editing skills. It is important to determine your skill level on editing and desktop publishing since you will need to make minor adjustments to the brochure template of your choice before printing them out.
Remember, any pre-made brochure template will not come with all your business details. You will need to manually add all these pieces of information into the printable template. Information like your business name, your name, contact details, the description of different services you offer will be unique for each law firm or business. That is why you need to have some background in desktop publishing and editing and be able to edit the brochure template of your choice.
And if you do not have any idea on how to use any graphic design software program, you can give yourself more time to learn using them by studying different Adobe Photoshop or InDesign tutorials before you go and buy any printable brochure template. Also, you can decide to still download an attorney brochure template that you like but then have another person (an employee, colleague, or friend) edit the brochure template for you.
Another important factor to consider before you proceed to buy an attorney template is the template’s customizability options. You need to check if the brochure template that you like can be edited using the graphic design software tool that you know how to use.
To illustrate, if you know how to use Adobe Photoshop, it is best to choose an attorney brochure template that is available as a Photoshop template file download. This way, it will be easier for you to open and customize the template later on.
Also, remember that different kinds of template files will offer different customization options. In terms of editing a brochure template, InDesign templates will offer the most flexibility since Adobe InDesign is geared for desktop publishing. Nonetheless, Photoshop and Illustrator template files can still easily be customized as long as you do not intend to make a lot of formatting and layout changes to the base template. You may also see brochure word templates.
When choosing print advertising as a way to market or promote your law firm, you should also remember that this endeavor will cost you money. That is why the next factor that you should consider when choosing an attorney brochure template is your marketing budget.
This factor can play an important for those who are just starting out their businesses and may not have enough to spare for creating business stationery and other promotional materials. There is also the fact that you need to create well-designed attorney brochures that are printed on high-quality paper if you want these promotional tools to be taken seriously. You may also see flat design brochures.
Take all these things into consideration and choose the attorney brochure template design that will best suit your personal tastes and budget. For more information on how to make a budget plan, check out the linked article.
The next factor to consider when picking out an attorney brochure template is your project turn-around time. This means that you need to first determine the amount of time you have before the printed attorney brochures need to be available for distribution. You may also see professional brochure templates.
This is an important factor to consider since most print advertising plan materials are commonly given away or distributed in conjunction with other business milestones or events. For example, if you intend to formally open your law firm with a business banquet in a month, you need to have your business brochures ready before then. This way, you can distribute your attorney brochures on the same opening event.
So if you have limited time, it may be best to choose an attorney brochure template that requires little to no customization. Or, if you know you have plenty of time before you actually need to use those brochures, you may spend it by making sure that your attorney brochures are as high-quality as possible. You may also see best attorney website templates.
The last and perhaps also the most important factor to consider when selecting an attorney brochure template is your own business goals. You first need to check if the attorney brochure template design fits your own career and business goals as a lawyer. It is important to make sure that all your business stationery designs should reflect this goal whether implicitly or explicitly. By doing this, you are infusing a sense of purpose on everything that you do for your business. And hopefully, this will all lead to your success as a lawyer.
We hope that you have enjoyed looking at all the attorney brochure templates that we have curated in this article. We also look forward to you applying all the different tips that you have learned when selecting the best attorney brochure template for your business. Internalize and re-read this article if you have to so that you can make sure you are choosing the best printable law firm brochure template for your firm.
Do not forget that you can bookmark this article for future reference. Aside from that, you may also help spread the useful tips in this article by telling your email list and social media friends and followers about it.