Aside from business flyers and advertising posters, another very effective marketing tool that businesses can use is brochures. These come in various types and sizes, and they are very handy and easy to distribute. Regardless of what you’re trying to sell, you might want to consider giving brochures a try.
If you’re relatively new to using brochures for advertising, then don’t worry, we got you covered. Below is a collection of bi-fold brochure templates that you can download, and we also included a few guidelines to help you out in the design process. Go ahead and check out the templates below.
1. An impressive cover page: It is worth noting that the cover page is one of the most important elements on business brochures, and the reason behind that is because it is one of the factors that can determine its success or failure. Because the cover page contributes to creating an initial impression, a prospect will only go for those brochure templates with cover pages that have captured their interests.
2. A brief background of the company: When writing this, you don’t have to be very detailed about the company’s beginnings, you can just briefly talk about how the company started, what it aims to deliver, and the credentials that help make it a trustworthy company.
3. A convincing content: If the cover page was able to effectively draw an audience, then the only way to keep them drawn is to have a content that’s convincing enough. For content to be both convincing and relevant, it should be more than just lists and definitions, it should educate readers regarding the business’ products and how they can benefit from it.
4. Exceptional graphics: Graphics are more than just for enhancing the look of the brochure and keep it from looking uninteresting, they are also able to aid in the presentation of the products and services showcased in the brochure. You can’t always expect readers to simply visualize your descriptions of the products, you will still be required to incorporate a few images of it.
5. Testimonials: Many people are somewhat skeptical about sales talks because businesses will always find a way to win people over by telling them how superior their products and services are. While this may work often, but people will have to see or try it for themselves before believing those sales talks. In order to fully convince people of how great your products and services are, gather feedback and reviews from product testers and past customers so you can include their statements on your brochure.
6. Contact details: Every tool that’s intended for promoting or advertising should come with contact details, it is one of those golden rules in businesses. It’s just like saying “not to leave the house without an umbrella when it’s raining”, the contact details are really that essential. After all, how do you expect your readers to contact you if you failed to provide them with your phone number or email address?
7. Call to action: If contact details are an essential element of brochures, then the call to action is an important addition to supplement the contact details. If you settle with just your contact details, it could go two ways: it could either be overlooked by the reader, or the reader might see it but has no idea what to do about it. If you include a call to action, you are simply telling the reader what you want them to do after going through your brochure, which is why it is considered a supplementary element.
8. Simplicity: Any design will always look better when it’s simplified than when it’s totally crammed with too many elements. The same thing can be said with brochures, the more elements put into it, the less appealing it will look, and we already know where the brochures will end up if it fails to capture people’s interests—the trash can. Therefore, simplicity is included as one of the elements since it helps in making business brochures look even more functional.
1. Settling with a branding image: Before you even start to design your brochures, you should first determine your brand personality if you don’t have one yet. This branding image and personality should be used not only on the brochure design but on all your advertising tools. If one uses a consistent branding image, people can easily associate their products, services, and advertisement materials with them.
2. Target your audience: It will come in handy if you are able to identify who your target audience is. The reason behind that is because people often have different preferences, some may be more appealing to a certain age group, while others are geared toward a specific gender. Always keep in mind that the brochures that you are designing are for your audiences and not for yourself.
3. Pick a type of brochure: Depending on your purpose, there are actually different types of brochures that you can choose from, some consist of various folds to allow you to organize the content for easy readability. For reference, we have a list of the different types of brochures below that you can check.
4. Prepare your content: When writing your content, it is best to start with writing a draft instead of adding it directly on the layout. That way, you’ll be able to do revisions easily, lessening the risk of having errors in the content or failing to supply the necessary information.
5. Gather resources: As mentioned in the elements section, adding graphics to the layout can greatly boost the brochure’s visual appeal which in turn, can lead to more prospects. Now that you have already prepared the content for your brochure, you will then need to prepare the images and illustrations that you wish to add to the layout. Also, if you’re downloading stock images from the internet, make sure that they are not watermarked and are high quality.
6. Download a template: It’s finally time to really start creating your business brochure, and while you are definitely allowed to make one from scratch, you can also save yourself the time and effort by using templates instead. Templates are found all over the internet, and you can definitely find one that best suits your business if you just know how to look for them.
7. Edit the template: Have we mentioned that templates already come with a design? That’s actually the best thing about them, they are already pre-designed and will only require you to do some editing before you can publish or print them out. During the editing phase, you can add the content and the graphics that you have just prepared.
8. Proofreading: The last remaining step that you will need to do before you can actually start printing out your brochures is to check for any misspelled words or grammatical errors. Actually, you can start proofreading your content as soon as you add them to the layout, and you can keep proofreading it throughout the process. But as advised, you should do final proofreading at the end of the editing process and right before publishing or printing them out.
1. Bi-Fold Brochure: This type of brochure is the most common type among the ones on this list, and it consists of a single fold and a total of four panels. Almost always, the fold is situated right in the middle in order for the panels to have an equal measurement. But sometimes, bi-fold brochures will have a slightly off-centered fold, but this is merely for creative reasons.
2. Tri-Fold Brochure: While the bi-fold type divides the brochure into two halves, the tri-fold type divides it into three equal regions for a total of six usable panels. Tri-fold brochures are perfect for writing content that needs to be categorized or arranged in columns. You may also be allowed to include large photos for this type of brochure, though you may need to utilize multiple panels for a single image.
3. Gate-Fold Brochure: Just like the tri-fold brochure, the gate-fold type is divide into three regions but not of equal widths. For this type of brochure, the side panels are smaller than the middle panel (to be exact, the measurement of the middle panel is equal to that of the side panels when combined), and the two side panels are folded in such a way that their edges meet in the middle, just like a gate. The gate-fold brochure is best if you want to feature a large image that you don’t want to be folded or if you want to put emphasis on specific details.
4. Z-Fold Brochure: This type of brochure also consists of multiple equally-measured panels, but unlike the tri-fold type, this one has a different way of folding. While the tri-fold type folded its side panels towards one side of the brochure, the z-type is folded in a way that the ends of the two side panels never meet, giving it a letter Z-like appearance when viewed from a cross-section perspective.
Basically, brochures are used by businesses to highlight products, services, or themselves.
Were you able to find that particular bi-fold brochure template that you need for your business? I’m sure you have, and we have nothing left to say other than to download it now. Don’t worry, we guarantee that you won’t regret from using any of our templates for creating your brochures.