When we say green, it could go in two different ways: green as in the color; and green as in nature friendly. But according to the psychology of colors, green actually symbolizes nature, life, and harmony, which makes it an ideal color for promoting something that deals with the environment that surrounds us.
What we have below is a collection of beautiful and harmonious green brochure templates that we have gathered from the internet for you to download. If ever you are in need to create your own brochures sample for promoting something, then our templates would be an excellent choice, they will not disappoint you.
1. A cover page that introduces: Think of it this way, a cover page can serve as the introduction to the entire brochure, so you might as well take advantage of the cover to provide readers with an idea as to what the brochure is about. Also, just like how people introduce themselves when they meet new acquaintances, your brochure’s cover page should also be able to introduce itself by bearing the business’ name and logo. A good cover page not only gives readers an idea on what to expect, it can also help in creating the reader’s first impressions towards the business.
2. The business’ background: Considering that a brochure only allows you to write a limited amount of text, you shouldn’t write a narrative story of how the business was put together, save some space for the other elements. Simply focus on key events and key people surrounding the business’ beginnings and write them in short sentences, you might event want to write it in bullet form, if you want.
3. A compelling message: The cover page serves as the front act—it sets the tone on what to expect from the brochure—and the message is the main event—it conveys the information that a reader needs to know about what the brochure is trying to offer to them. The message may contain a list of the products and services, the price points for each of the entries indicated on the list, a brief description for each entry, and probably a short explanation on how customers can benefit from those products or services mentioned on the list. When writing your message, make sound compelling enough to make readers want to avail of them, but try to make it realistic and not overly done.
4. Beautiful graphical elements: When we say graphics, it doesn’t just refer to the drawings and photos added to the design, it also includes patterns, color gradients, lines, and shapes. While we already know that photos are mostly use to provide readers with a visual representation of what the business is offering, all the other kinds of graphics are for enhancing the look of the brochure. Regardless of how useful the content of a brochure is, if the design looks uninteresting, there is a very low chance of it to draw in a crowd. But take note that when adding graphics, leave enough room for some white space to keep the design from looking cluttered.
5. Customer reviews and testimonials: Between sales talks and hearsay, people are more likely to believe in the latter because these actually come from fellow clients or customers. This is the reason why when doing television ads, the customers are often made to speak in front of the camera and share their own opinion with regards to the products or services that they just tried or experienced. In the case of brochures, businesses gather feedback from a random sample and incorporate them in written form on the brochure’s layout.
6. Contact information: What use is there in doing advertisements if you fail to provide prospects with a means of communicating you? Unless you are the one making the calls (which is not a good marketing strategy), you would not include your business’ contact details on your brochure. However, a good brochure should always contain your contact information in the hopes of being contacted by prospects. And when writing your contact information, it shouldn’t be limited to just your phone number, it should also include alternatives such as an email address or a fax number, just to name a few.
7. Call to action: In order to really get that call that you’re expecting from your prospects, add in a call to action to your brochure layout. If you hadn’t known yet, a call to action should always go alongside your contact details since it helps make the latter more noticeable, and it actually informs the reader what to do after going through the content. The addition of a simple call to action has been proven to boost the conversion rate of a business, so what do you have to lose? It’s just as simple as telling readers to grab their phones and to “call now”.
1. Choose a brochure type: There are various brochure types that you can choose from if you’re planning to make your own. Provided below is a list of those different types, with a short description for each type as well as a mention on where that type is best used.
2. Download a template: Once you have chosen a type of brochure, it’s time for you to actually build your brochure starting with getting your hands on a brochure template that’s right for the type that you have just chosen. After you’ve downloaded a template, you will then need to edit it.
3. Edit the template: Editing a downloaded template involves adding or removing elements, rearranging the elements on the layout, and writing the necessary content.
4. Proofread the content: After editing the template, never forget to proofread the content for any grammatical or spelling errors. Proofreading is a must because it will help determine whether or not your brochures are able to gain a positive impression from the reader.
1. Half-fold brochure: This type of brochure is perfect for making simple business presentations and product advertisements. A half-fold brochure consists of a sheet of paper stock that is being folded crosswise right across the middle.
2. Classic tri-fold brochure: This type of brochure is said to be best for creating advertisement tools with compact pieces that are easy to read and unfold. Just like the half-fold, this type is folded in a crosswise manner, but instead of being folded once, this has two equally-distanced folds and a total of six usable panels.
3. Single-gate fold brochure: This type of brochure is perfect for materials that are graphically heavy since one panel is larger than the others. The single-gate fold type also has two folds, but the side panels are mainly used for decorative elements and also to enclose the contents on the center panel.
4. Four-panel fold brochure: Since this type of brochure is folded multiple times, it often uses a long paper stock. To make this brochure compact in size, the whole paper stock is folded crosswise along the middle, and then folded crosswise for the second time. The four-panel fold type is best used for making promotional leaflets and programs for events.
5. Double-gate fold brochure: This type of brochure is somewhat similar to the previous one wherein it consists of four panels, however, the double-gate fold is folded slightly differently. Just like the single-gate fold type, the long ends of the paper stock are folded in such a way that their edges meet in the middle, after which the brochure is folded crosswise, tucking in the folded side panels. This type is best used for making large presentations.
6. Z-fold brochure: This type of brochure is basically a tri-fold but with a different fold since one of its side panels is folded towards the opposite direction as the other side panel. The z-fold brochure type is best for sending it through the mail and for making handouts that can be glanced at quickly.
7. Four-panel accordion fold brochure: Basically, an accordion-fold brochure is a z-fold but with more than three panels. For this one, the whole paper stock is divided into four equal regions by three folds, and the long ends of the sheet never meet. This type is best used for brochure designs that are heavy on both text and information.
8. Four-panel roll fold brochure: Unlike the four-panel accordion fold, this type of brochure is actually folded in a “rolling” manner. This type is best used for making instructional tools.
10. Tri-fold + half-fold brochure: This brochure type basically combines the half and tri-fold types and is pulled of by folding the sheet lengthwise along the middle, and then folding it the same way as the tri-fold type. This tri-fold and half-fold hybrid is Newsletters, maps, charts and large diagrams
11. Tri-fold + Z-fold brochure: This is a slightly modified version of the previous brochure type, in which after the paper stock is folded lengthwise, it is then folded like a z-fold brochure wherein the long ends never meet. This hybrid type is best for text-heavy inserts as well as newsletters.
12. Half-fold + half-fold brochure: Also known as a quarter fold brochure, this type divides the whole paper stock into four regions. This type is best used for making invitation cards.
A brochure is a piece of printed paper that contains information highlighting a product, service, or a business.
Attention, interest, desire, and action.
How was your dose of the color green? Was it enough to enlighten your mood? If so, then help enlighten others as well by downloading and using any of the brochure templates that you have just seen. Don’t worry, these templates are not only easy to download, but they are also easy to edit as well.