10+ Business Brochure Designs & Templates
Running a business is no walk in the park, you can’t just rely on opening the business without making an effort to promote your products and/or services. When trying to promote something, you can choose whether to go large and use posters or banners, or small and use flyers or brochures.
If you prefer brochures, then you are definitely in the perfect place. Below, we have an assortment of business brochure templates that you can download. And to make your stay even more worthwhile, we also laid out a step by step process on how you can make your own business invitations.
Elements of a Good Business Brochure
1. A Striking Cover Page: When people see business brochures, the first section that they will lay their eyes on is the cover page, and it is here that they can develop their first impressions towards the businesses. When trying to create the cover page, make it as impressing and striking as you can because if it is able to capture their attention, then they will most likely be enticed in getting a copy of the brochure and open it to read its contents.
2. High-Quality Graphics: Adding graphics is a no-brainer especially when it comes to corporate brochures. These elements are not only useful for enhancing the appearance of the brochure, but it can also be used to convey information or to support the textual elements. If you’re trying to promote products, leaving it to the reader’s imagination is discouraged, and it is best to give them something to look at in order for them to set their standards.
3. Captivating Content: The content is the main feature of the brochure, it is where all the necessary information regarding the product or service can be found. When writing the content, you need to make sure that it is captivating enough to let your readers want to continue going through the brochure. To make your brochure content captivating, you should start by describing briefly the background of your business, identifying what your business aims to deliver, and its credentials that make it a trustworthy business. When describing your products or services, also include how the reader can benefit from it rather than just telling them what they’re getting.
4. Testimonials: As much as you want to say good things about your business, your products, and your services, people would focus more on what other people—ideally, previous customers—have to say about it. Their statements can be found in the testimonials section, and this element can help in boosting the credibility of your business.
5. Contact Details: In every marketing material, the inclusion of contact details is always necessary since it provides readers with a means on how they can reach out to you when they need to. When writing the contact details, don’t just settle with your phone number/s, also include your fax number, email address/es, or mailing address to give readers multiple options.
6. Call to Action: And don’t just list down your contact details, tell your readers what you want them to do after going through your creative brochure. This element is referred to as a call to action, which is defined as a statement that informs readers what the company wants them to do, and a call to action can be as simple as telling readers to “Call Now”, or you can also make it as creative as you want.
10+ Business Brochure Templates
Small Business Bifold Brochure Template
Corporate Business Trifold Brochure Sample
Computer Repair Trifold Brochure Example
Construction Business Bifold Brochure Layout
Commercial Cleaning Business Brochure Design
Modern Business Trifold Brochure Template
Dark Barbershop Business Brochure Sample
Modern Creative Business Brochure Template
Business Generation Trifold Brochure Sample
Graphic Trifold Business Brochure Format
Steps to Designing a Good Business Brochure
1. Prior to designing your brochure
- Decide on your theme, and it should match with the overall theme of your business. The reason behind this is because having a consistent theme can help in creating your brand’s personality.
- Identify your target audience, which is the people who you are designing your business brochures to. Always remember that your brochures are designed for them, and not for yourself.
- Write a draft of your brochure’s content. As discussed earlier, you should always make your content captivating in order to keep the reader interested in what you have to offer.
2. Designing your brochure
- Determine what type of brochure you’re going for, there are numerous types of brochures that you can choose from, and some of them are listed down below for your reference.
- After you have decided on the brochure type, download a business brochure template, which is something that you can find all over the internet.
- Download graphical and/or textual elements that you want to add to the design.
- Add, remove, or modify the elements on the design, while also being consistent with the theme and taking into consideration the target audience.
3. Finalizing the design
- Evaluate the design and proofread the content for any grammatical and/or spelling errors. If you are unsure, get others to evaluate and proofread your work with you.
Simple Tips for an Excellent Business Brochure Layout
- Use margins correctly, it can help in de-cluttering the layout and make it look more presentable.
- Arrange the content according to the order of information, write the headline on the cover page and the more thorough content along the inner pages. Doing it this way can actually help in making your brochure easier to read.
- Don’t shy away from being unique, it would even be best to go unique to make your brochures stand out.
- Brochures are meant to convey information and you should keep it that way. Make it a priority to always catch the attention of your reader from start to finish.
- In relation to the previous bullet point, avoid from using complex words since it might lead to giving your a lesser credibility.
- Always leave enough negative or blank spaces in between elements to keep the design from looking cluttered.
Types of Brochures
- Bi-Fold Brochures: These brochures consist of a single fold and a total of four panels, which is already enough for businesses to write their content. Many businesses choose to use the bi-fold type since they are a lot easier to make. What makes the bi-fold type great is that they are perfect for large images, and they have actually been proven to attract attention faster.
- Tri-Fold Brochures: These brochures consist of a two folds and a total of six panels—front and back—for organizing the content in short, concise statements. One advantage of the tri-fold type is that they are highly versatile and can be folded up in order to become compact in size. Another advantage is that the tri-fold type is great for writing engaging content.
- Gate-Fold Type Brochures: The gate-fold type is somewhat similar to the tri-fold mainly because it has two folds and six panels all in all, but the difference is that the panels are not equal in measurement. In the gate-fold type, the side panels are smaller than the middle panel and instead of these panels overlapping, their edges meet in the middle to resemble a gate.
- Z-Fold Type Brochures: Just like the last two types, these brochures have two folds and six panels, though the panels in the Z-fold are equal in measurement. But unlike the previous two types of brochures wherein the side panels are folded towards the same side, the panels of this type are folded in a way that it resembles a letter Z.
- Accordion-Fold Brochures: These brochures are actually a step-up from the Z-fold, and they consist of more than two folds or six panels. Just like an accordion, the folds of this brochure type are in alternate directions. These multiple folds and panels can help in shrinking down a large paper material to a size that’s compact and easy to carry around.
Sizes of Brochures
- 8.5 x 11 inches (Tri-Fold, Bi-Fold, Z-Fold, Accordion Fold, Open Gate Fold)
- 8.5 x 14 inches (Tri-Fold, Bi-Fold, Z-Fold, Accordion Fold, Closed Gate Fold)
- 11 x 17 inches (Tri-Fold, Bi-Fold, Open Gate Fold, Closed Gate Fold)
- 11 x 25.5 inches (Tri-Fold, Z-Fold, Accordion Fold)
FAQs about Brochures
What is a business brochure?
A business or company brochure is a printed marketing tool meant to highlight a business’ benefits, products, and service for customers.
What is the ideal brochure size?
The standard brochure size is 8.5″ x 14″, which is the size commonly used by business to spread information about their products and services.
If you’re wondering whether these business brochure templates are indeed worth downloading, they actually are because they are more than just a face. These brochure templates are fully editable and will allow you to edit as much as you want while still preserving its quality. What are you waiting for? Download one now.