If you wish to expand your services and increase your earnings as a car dealership owner, you need to come up with more inventive ways to advertise your business. In this article, we will teach you how to create car rental brochures using printable brochure templates. When done well, you will have another cost-effective arsenal in marketing your business.
Printed marketing collaterals like brochures are affordable and effective tools to help market a car rental service to the right people. But before you can accomplish this, you must first learn the basics of brochure-making. You can then use this new skill-set in crafting targetted and results-driven advertising brochures.
We have prepared a step-by-step guide on how to do this below. Study and internalize each step until you are ready to take on the creation of your own car rental brochure designs.
Just like other kinds of brochures, you first need to choose a design theme of motif for car rental brochure. Yes, you may also go with the modern industrial that appeals to most men and car-buyers. But you can always choose simpler or more colorful brochure design themes if you want to appeal to other demographics.
Next, take the time to write a compelling sales copy for your printed brochure. You may write a professional copywriter to create the sales pitch for your brochure. Or, you craft one on your own. Just remember to tailor-fit our word choice with the preferences, pain points, and educational level of your intended audience.
After developing a compelling ad copy, it’s time to choose all the visual elements that will come with your brochure design. For a car rental brochure, you will need to download and save pictures of cars, your business logo design, the typefaces you intend to use, and other visual design elements. Make sure to use high-resolution and legally sourced images.
Another option when making car rental brochures is the use of pre-formatted car rental brochures. These digital files will contain everything that you will need to create a car rental brochure without all the design planning needed when making a brochure template from scratch. Choose among any of the free and premium brochure templates we’ve included in this article.
Then, it’s time to choose the type of paper, the paper folding mechanism, and the size of the actual printing paper. Brochures can be printed on A4 or US Letter size papers or cardstocks. Then, you have to choose the paper folding mechanism (i.e., bi-fold, tri-fold, half-fold brochures, etc).
After customizing your chosen car rental brochure template, make sure to have the template’s text and design elements proofread and reviewed. Make sure to catch any errors before saving the final brochure file. Then, finally, it’s time to print out the business template. If your printer has double-sided print settings, you may proceed with the printing process. If not, just take the template file to your local print shop and they will sort it out for you.
Take a look at all the downloadable car rental brochures templates in PSD, MS Word, Publisher, Illustrator, InDesign, and Apple Pages file formats embedded below. Each template is fully editable so that you can transform it into something that suits your marketing campaigns.
With the Car Rental Bi-Fold Brochure Template (featured above), you will have plenty of space to showcase multiple datasets about the cars that you are renting out or selling. Make sure to replace all image placeholders with your own high-quality photos and add your own targeted sales copy when editing this company brochure template.
With the Car Rental Tri-Fold Brochure Template shown above, you can create an information-packed brochure that any potential client can peruse. When customizing this printable template, make sure that follow the standard font sizes and text box sizes as they optimized for a better reading experience.
Despite being labeled as a product brochure, the Car Sale Brochure Template (featured above) may also be used as a sales brochure. Use this brochure template if you want your marketing collaterals to exude a sense of quiet luxury. The dark blue hues and serif fonts used in the template headers also reinforce this design theme.
Bi-fold brochures like the Car Wash Bi-Fold Brochure Template (embedded above) are perfect for presenting multiple pieces of information since each panel of the brochure is larger in size. When editing this template, do not forget to add your dealership’s or company’s logo or letterhead design.
The Car Wash Tri-Fold Brochure Template (pictured above) may be primarily used as an information leaflet for a car wash service. However, this promotional brochure template can also double as an effective car rental brochure. To do this, just make sure to replace all the text and image placeholders with data that is relevant to your car rental business.
Need a professional brochure design for all the high-end cars that you intend to rent out or sell? Try out the Modern Car Rental Brochure Template (featured above). This double-sided car sale brochure sports a silver and black color scheme that works well with most luxury car brands.
For those who are specifically renting out sports cars and SUVs, the Sporty Automotive Rental Brochure Template (shown above) will do the trick. This template follows a red and black color scheme to match most motorists’ tastes. But you can always change it after consulting a color chart on what alternative color combinations can work best.
Check out the Rent A Car Trifold Brochure Template (pictured above) if you intend to create an attention-grabbing advertising brochure template. What makes this template design effective is its use of a compelling call-to-action. Don’t forget to mimic this when customing the template for your business.
Last on this list is the Square Modern Car Rental Bifold Brochure. Use this printable brochure template if you want to present car rental options on one page. Do not forget to source high-resolution images if you want to use your own photos for this template.
Use any of the car rental brochure templates shown above to your heart’s content. Do not forget to implement other concurrent marketing strategies (like email marketing and social media marketing) along with the distribution of your own car rental brochures.