- File Formats
For a construction company to be considered trustworthy, their structures will need to be more than just visually pleasing, it needs to be durable and totally safe for occupants. Other than that, the services of the company should be top-notch, wherein they do the job at a highly reasonable fee.
There are many other things to consider about construction companies, and if you’re running one, you can actually mention them all on a brochure. Lucky for you, we have a collection of construction company brochure templates below that you can download and use.
1. Name and logo: These two elements are considered as the building blocks of any company brochure, which is why it should stand out on the design. A company’s logo is always memorable, and people can use it to associate the brochure with the company, and the company with the products or services.
2. Brochure cover page: Regardless of the type of brochure used, it will always have a cover page that can readily be seen by prospects. The brochure’s cover page should be designed properly for it to give prospects an idea as to what the brochure is trying to advertise, and it should also help in conveying a trustworthy and professional image.
3. Slogan: The slogan is the element that communicates the core values and philosophy of the company, and it is commonly found on the brochure’s cover page. However, the slogan can also be seen on either the back page or on the inner pages of the brochure. The slogan is usually a quote or phrase that represents the company and their services, and it serves as the hook that is memorable.
4. Main message: The message is where all the relevant information regarding the products or services are written, and it is meant to communicate what the company is trying to offer to the readers. This element should include but not be limited to the product or service pricing, the different classifications of those products (if applicable), a guide on how to avail of them. As much as possible, try to make your message sound enticing to fully draw people in and to make them want to spend on it.
5. Features and benefits: In connection with the brochure’s main message, it should also explain what is in those products, how the services are rendered, and what their benefits are. When trying to market something through brochures, you don’t just tell people what your selling, you also tell them how they can benefit from what you’re selling.
6. Images: Even though you’re going for a minimalist brochure design, it doesn’t mean you can forgo with the use of images. As long as there’s a corresponding description for each entry, you don’t entirely need to include an image for each product or service since this may result in a cramped design. The point of having to add images is to keep the design from looking dull and to provide readers with a visual representation.
7. Contact information: This element is the single most important element for any marketing tool, not just brochures. The reason behind this is because it provides readers and prospects with a way of contacting you. Your brochures are meant to advertise your construction company and the successful structures that it has built, and if you’re expecting readers to contact you, that will never be a possibility if you fail to include your contact information. In other words, make it a priority to always include at least two to three contact information.
8. Call to action: And when there are contact details, there should also be a call to action. This element and the contact information always go hand in hand, the call to action is what motivates the reader to make a call, and the contact information is where the means of communication are being indicated. As important as the contact information is on brochures and other marketing tools, that’s how much the call to action is in contact details.
1. Choose a type of brochure that feels right for your company: There are so many type of brochure to choose from, they are all listed down below for your reference. This is the very first step into designing a brochure, and if you feel like your chosen type actually doesn’t go well with your purpose, then feel free to change it at any time.
4. Identify a target audience: Almost always, the demographic group that very much interested in construction-related advertisements are middle-aged men, and those who are running their own companies. Whoever is your target audience, make it a point to design your brochures in such a way that it can please your reader from that specific demographic group.
5. Write a draft of the message: In order to make the writing of the content a lot easier, it would be best to have a draft prepared. This way, you’ll have an idea what to write and what details to include. This is highly necessary because you might end up writing too much info and will need to be trimmed down in order to fit the allotted space.
6. Use a template: Brochure templates are found all over the internet and the can actually help in saving you a lot of time since you will no longer need to start all the way from the bottom. Templates already contain a pre-set design and spaces for the content, and all that’s required from you is to customize the design and the arrangement of the elements, and to fill in the necessary information.
7. Proofreading: And after the template has been edited, the last remaining thing to do is to proofread to check whether or not the content has any misspelled words or errors in the grammar. Obviously, if there are any errors, then you will need to correct them, but if there aren’t, then you can go ahead and have your brochure design either printed out or published.
1. Half-fold brochure: Considered by many businesses as the easiest type of brochure to make, they often see this as their go-to brochure type when they need to make one as soon as possible or if their budget is constructed. Basically, the way this brochure type is prepared is that the two long ends of the paper stock are folded along the middle to come up with two equally-measured regions. Additionally, this type of brochure is best for information sheets and basic presentations, and this is due to its booklet appearance.
2. Tri-fold brochure: Also referred to some as the letter fold, this type of brochure has a panel tucked inside its two side panels. The way this brochure looks that the while paper stock is divided into three equal regions with its two folds, and as mentioned earlier, the two side panels are folded together in order to tuck in the center panel. This type of brochure is ideal for business and product marketing, and this is even considered as the most commonly used type due to its versatility.
3. Z fold brochure: This brochure is very similar to the tri-fold type, except that instead of tucking in the middle area with the side panels, this one actually folds its sides evenly towards opposite directions. This brochure type is an ideal choice for mailing as well as for designs that utilize various panels.
4. Open gatefold brochure: This brochure type are somewhat similar to the tri-fold in the way the panels are folded, albeit the side panels aren’t as wide and don’t actually tuck the middle panel in. Specifically, the total measurement of the two side panels are equivalent to the middle panel, and the edges of the two panels meet together in the middle when the brochure is folded. The open gatefold is perfect for brochures with graphically intense designs that rely on a surprise reveal.
5. Closed gate fold brochure: This brochure type is basically just the open gatefold type, but instead of just leaving it at that, the entire brochure is folded into two, tucking in the side panels. When a closed gate fold type is opened, it initially opens as a half-fold before it can then be opened as an open gate fold. This type of brochure is best for making large presentations.
6. Four-panel parallel fold brochure: This type of brochure is basically done by folding a long paper stock horizontally into two regions, and the folding it again still horizontally. Another description of the four-panel parallel fold type is that it consists of a half-fold tucked inside another half-fold. This brochure type is great for making promotional leaflets or event programs.
7. Accordion fold brochure: This brochure type is a longer version of the Z-type, wherein while the folds are directed towards opposite directions, it has more than just three panels. The accordion fold is great for brochures that contain a lot of text and graphics. And if you haven’t known yet, the name of this brochure type is derived from the accordion musical instrument.
8. Roll fold brochure: This type of brochure also utilizes a long paper stock, but instead of continuously folding the sheet towards opposite directions, this one folds it in some kind of a rolling motion, hence the name. The roll fold brochure type is an ideal choice for making the tutorial or instructional materials.
9. Quarter fold brochure: This brochure type is commonly used for making menu cards and event invitations, and this can be done by dividing the entire paper stock into four regions. To be more specific, the long ends of the sheet are folded together, and then the new long ends are folded together as well. Oftentimes, when this brochure type is used, the inner panels are left blank.
The brochure templates that you have just seen won’t disappoint you, they’ll definitely get the recognition they deserve. For one thing, those templates aren’t just beautiful, they are also very usable and fully editable. So no matter how much editing you put into them, they’ll stay as stunning and sharp as they should be.