It’s the time of the year when different cities, regions, and states all over the country are preparing and organizing for college fairs. As juniors and seniors in high school as well as their parents think of life after graduation, they get bombarded by too many choices and as a result, are overwhelmed by one college offer after another although they’re usually restricted to what they can afford or what their scholarship can provide.
Elements of a Good Educational Brochure
One of the most effective trends in higher education marketing and institutional branding is that schools are now putting more effort and investment to appeal to future students or enrollees than they ever had in recent years. Whether you’re a higher education institution with a great reputation and history or a state college hoping to attract the best students, you will find a brochure to be very useful with these elements included:
- Attention-grabbing headlines: Focus on the benefits your school can offer to future students. This will be more effective than putting the school’s logo at the center or front cove with a statement that doesn’t really say anything compelling or helpful to anyone reading it.
- Points of difference: These are the unique advantage or benefits that set your institution apart from the rest. What are you most proud of? Do you have a diverse community, a college dormitory on student-friendly rates or a program that’s more advanced than that of other schools? Why should students choose you over Berkeley, Brown or NYU? Consider it as a branding statement.
- Information: You’re promoting an educational institution. If it wasn’t any more obvious, your brochure should reflect the mission to educate, so make it informative and fill it with helpful, clear information that the student or parents can use to know more about your school and what it offers. You can be clear without overloading the text and making it too wordy with academe-ridden jargon that the average student won’t understand.
- Call to action: When students at the fair read the brochure from cover to cover and like what they see, your next goal is to make them ask questions, make them want to know more or pick up the phone, visit the website or visit the school’s guidance office for more information on college admission requirements, which would be the main goal.
11+ Educational Brochure Templates
Modern Education Tri-Fold Brochure Template
Modern Education Bi-Fold Brochure Template
College Event Brochure Template
Junior High School Brochure
Elementary School Education Bi-Fold Brochure
University Brochure Template
Modern College Brochure Template
College A3 Brochure Design
College Tri-Fold Brochure Sample
Kindergarten Bi-Fold Brochure Example
Simple Educational Brochure
Educational Brochure Sample for Teachers
Steps to Design a Good Educational Brochure
Not many people know that educational brochures aren’t necessarily the same because to be fair, many of them look just like any other. Such is the case of many institutions’ marketing, which is unfortunate given how much a brochure can affect first impressions for a school’s brand and its great potential to attract future or potential students. Don’t be like the other schools. Get your institution noticed by following these steps:
- Know your audience: Whether you’re trying to reach potential students or want the attention of their parents, your audience should be a top factor when thinking of the design. For example, K-12 schools may have a different market to target compared to colleges and universities. They may offer the same program and curriculum but to some extent, educational institutions of the same level differ when it comes to the kind of student demographics which should be present in your brochure’s content and design.
- Define your brand: Knowing the legacy and what your school is about, is as important as knowing your audience. The concept of your design should, therefore, reflect the school’s values, mission, and vision, as well as its legacy. From the text to the colors, the cop and the overall layout to the stocks you use should present and reproduce the brand you want to communicate. Any educational brochure that lacks the necessary elements for branding will come across as clashing and ineffective no matter how informative it is.
- Keep it clear and straightforward: Most likely, brochures would have plenty of space in them but that doesn’t make academic jargon and wordy paragraphs a good content. Make sure that the flow of your copy is organized and readable to the student. While you want to impress them, you don’t want to intimidate to the point of scaring them away. This doesn’t mean you’re underestimating their ability to understand so much as ensuring that whoever picks up the brochures would be able to get the information on it, in full. Save the lecturing language for the actual classroom.
Tips for Designing an Educational Brochure
When you see them on the train or walking on the street, you’ll notice only a few people who would pick up a newspaper or any other print material for that matter, since the majority will most likely be reading the news on their gadgets. However, brochures remain a relevant source of information and reference for students especially in college fairs when they’re trying to decide where to go after high school. Here are some tips you can use for designing a brochure that wins attention:
1. The 5 W’s and one H: The reader needs to understand the content of the brochure in full. This means your brochure should follow the rule of headline-writing, answering the 5 W’s and one H (Who, What, When, Where, How?).
- Who is the institution?
- What is it offering?
- When are you accommodating students?
- Where is it located?
- Why should they choose you and not other schools?
- How can they take action? (Include phone numbers, guidance or administration office hours, website etc.)
2. Use professionally-shot images: A lot of colleges lack investment in high-quality photos resulting in brochures that run stale when it comes to offering something unique. Use equipment that would market your school the best way possible.
Types of Educational Brochures
People are busy. They usually have no time to browse a printed material although students and their parents would essentially want to look more and know more about a school and there’s no better way through that than providing them with brochures which could come in these types:
- Tri-Fold Educational Brochure: Having three folds as the name suggests, you can consider this the version which follows the bi-fold brochure. This format offers enough space for presenting information since it’s usually divided into six panels and are probably the most common type because of its low printing cost. It’s also a lot handier for the person reading it and are more likely to impress them without overdoing it.
- Gate Fold Educational Brochure: This type of brochure isn’t unheard of, but they’re fairly uncommon because of the expensive printing cost. However, it can be very effective if maximized and used correctly. Most of the time, they’re used for high-end marketing as these brochures are made of high-quality durable paper, reaching the target audience in is perfect condition.
- Bi-Fold Educational Brochure: Bi-folds are pretty common among schools and business organizations since they allow quite a good amount of space for text and images to fit together with a minimum cost for mass printing. They are folded in half, making four sections-the fronts, back cover. A more advanced version would already be called a booklet.
Educational Brochure Sizes
Depending on the type or format, a brochure can follow any size, although the following are the most common:
(Opened or flat) 8.5″ x 11″, or a normal letter format
Other popular sizes are 8.5″ x 14″, 11″ x 17″and 11″ x 25.5″
Educational Brochure FAQs
What is a brochure?
A brochure defined is a single sheet of paper that comes in a foldable format used by marketers to highlight a product, company, or service. They are one of the most popular and effective tools used by organizations to communicate their message or brand to a wide audience.
Why is an Educational Brochure important?
Brochures play a big part in marketing your institution and its name. It also makes a statement to future students and their parents and helps reach the type of students you want to take in.
How do I use a brochure to choose a college?
Whatever you find out in the brochure’s content, it is always important to check the university personally by heeding to their call of action and reaching out to them. Get two to three brochures depending on your personal choice and check what each one offers and then compare and evaluate them with your guidance counselor and your parents.
No matter how appealing a school may seem, based on the brochure you have read and checked, it is still very important to focus on your academic goals and what you really want to be. Consider your future when you think about colleges and universities because a brochure may provide all the information you need about a specific school, but it cannot make the right decision for you.