Contrary to popular belief, print advertising is not dead. To prove this, take a look at various businesses that thrive primarily from promoting their services using business stationery like the use of flyer designs, brochures, and official letterheads. If you wish to leverage this marketing trend for your own hotel business, then this article is for you.
In the next few paragraphs, we will be discussing the use of hotel brochures and how they can be used to advertise your hospitality business. In addition, multiple examples of downloadable hotel brochures templates are included in this article to help make it easier to choose a printable template design.
As we have mentioned earlier, we have curated some of the best hotel brochure templates in this article. We have embedded them below so please take a look at each mock-up template and find the template design that best suits your hotel business. Also, do not forget to install a compatible graphic design software tool like Adobe Photoshop or Illustrator before downloading and editing the template of your choice.
Before we go into the nitty-gritty details of creating a hotel brochure, let us first define what a brochure is. A brochure is a form of printed advertising material that is usually composed of at least two to four pages. They can resemble booklets but with fewer pages and, often, will be printed on smaller pieces of paper or card stock. You may also see corporate hotel brochures.
They contain information about a person, place, topic, business, organization, or cause. Their most common function is for marketing and customer lead generation. If a brochure is created to promote and/or provide information about a hotel business, that brochure is aptly called a hotel brochure.
Brochures can have different print sizes from bi-fold or tri-fold A5, A4, letter size, or even legal size printing formats. In this article, we have excellent examples of hotel brochure templates that are available in various print sizes. You may also see free brochure templates.
In the digital age, creating brochures is primarily done through the use of pre-made digital templates. These templates will contain all the graphic design elements needed to create a well-designed hotel brochure. Template end-users can then edit and customize these templates with minimal knowledge in graphic design or desktop publishing.
Continue scrolling down this article to view more examples of brochure templates that you can use for your hotel business. Plus, you will also learn different tips on how to choose a brochure template that fits your hotel’s brand image. You may also see corporate hotel brochure templates.
It can be difficult to choose a brochure template design especially if this design will impact how your customers will perceive your business or company. To help you with that, we have created this list of tips on how to choose the best hotel brochure template for your hotel business. Read more about them below.
The first factor to consider when choosing a hotel brochure template is a template’s available customization options. This means that you need to look for a hotel brochure template that is formatted to allow any edits that you wish to make on its base template. You may also see resort brochure templates.
To illustrate, if you wish to add your hotel company logo design on the brochure template, you will need to find a brochure template that will allow you to do so. For the most part, this will just mean looking for brochure templates that are created as Adobe Photoshop, InDesign, or Illustrator templates since these template files offer the most customization options.
When you select a brochure template that is created by any of the above software programs, it will be relatively easy to access the template’s backend and make all the necessary changes you want to make. You can also read event brochure templates.
Also, it is important to note that some printable templates may still not allow template customization up to a certain extent. That is why you need to carefully read the template’s fine print in terms of the edits you can before well before you decide to purchase the said brochure template.
The next factor to consider prior to purchasing a hotel brochure template is your budget. As a business, hotels will need to adhere to a marketing budget. And this budget allocation will largely depend on the hotel’s funds and management board’s decision.
For those who are working with a limited amount of money, you should factor in the cost of a hotel brochure template along with the template printing cost. Most of the time, the base hotel brochure template will only cost a few dollars. It is usually the printing of each brochure that will set you back from hundreds to thousands of dollars. You may also like luxury brochure templates.
When you consider this element in your decision-making process, you may choose a hotel brochure template that does not require an elaborate printing method. Or, you may just opt to print out less brochure card in order to meet your budget. For more information on how to make a budget plan, check out the linked article.
The next important aspect to consider when picking out a hotel brochure template is your own graphic design skills or your knowledge in editing these pre-made templates. You need to seriously assess and evaluate what you know about graphic design and editing because you will need this skill in personalizing the brochure template yourself.
As we have mentioned earlier, most pre-made printable templates are created using graphic design software tools like Adobe InDesign, Photoshop, or Illustrator. Therefore, you will need to know how to use these templates. If not, you will have time to learn through different online Illustrator or Photoshop tutorials before you proceed in purchasing a hotel brochure template.
Choose this approach if you are confident that you can learn the basics and apply what you have learned about designing your hotel brochures. But if you are not confident with your own skills, then perhaps it is time to pass on the editing hat to another more knowledgeable person. By assessing your own graphic design skill level beforehand, you can then make a better decision in terms of editing the template after you purchase it. You may also see brochure design templates.
As we have briefly touched on above, the amount of time you have before you need to submit a completed hotel brochure is another important factor to consider when selecting a hotel brochure. As a hotel business manager, you need to make sure that your hotel brochures are completed in time with the launching of your other marketing or advertising materials.
If you know that you have a long turnaround time, you may also have more time to attend graphic design classes and learn how to edit. Thereby allowing you to edit your own hotel brochures later on. But if you only have a few weeks or months to complete the project, it may be best to focus on the more important aspects of your advertising campaign and delegate other tasks (like template editing) other people. You can also read best brochure templates.
When you consciously ask yourself what your project timeline is, you will begin to create time blocks allotted for each task that you need to complete for any given project. In a way, you will begin properly managing your time and also avoid undue stress from taking on more than you could handle. This also allows you to focus on and supervise each aspect of the creation of your hotel brochures.
Another factor that hoteliers and hotel managers should consider prior to choosing a hotel brochure template is their preferred brochure printing format. This means that you need to first decide the brochure size and printing method you want for your brochure. You may also see bi-fold brochure templates.
For example, if you want your hotel brochures to resemble elegant booklet-style brochures, you may opt for square brochures that are printing on specialty card stock. In this case, you should also look for square brochure templates. To do this, you need to carefully read each template’s description and fine print. Failure to do so may result in downloading templates that are available in bigger printing sizes that cannot be modified to fit a square brochure model.
You have now reached the end of this article on the different factors that should be considered when selecting a hotel brochure. We hope that you have gained useful information from these tips and that you will apply them in your decision-making process. Also, for more information on different kinds of brochure templates like tri-fold or bi-fold brochures, feel free to browse through our website.
Customer service plays a very important role in any business. And this applies to hotel businesses as well. That is why, if you are managing a hotel, you need to intelligently leverage any type of marketing that you know of. Creating hotel brochures is just one example. The hotel brochure templates that we have shared above will get your feet on the door but it is up to you, as the chief hotelier or manager, to create a sound hotel marketing plan that will complement your print advertising methods.
For more information on how to create other kinds of business brochures, check out the rest of this website.