New York fashion week has brought us trinkets for both men and women in every size, shape, and color, and whether it’s spring, summer, winter or fall, you’ve got to admit jewelry will never be out of style. Following trends? Sure, throw in some of your mother’s pearls, or grandma’s old diamond ring. Date night? You’ll never go wrong with a pair of drop earrings or a simple gold necklace. Want to give honor to mom and dad? Wear that heart-shaped locket on your neck with the family picture inside.
Elements of a Jewelry Bi-Fold Brochure
If you’re in the jewelry business, you probably know this little not-so-secret: women don’t just wear jewelry just to have something shiny on, although that’s part of the reason. More than that, however, jewelry has sentimental value, and sometimes a bracelet, necklace or a special pair of earrings is a fitting reflection of the person wearing them, so you’ll do better in making your jewelry business flourish if you an jewelry brochure with these important elements:
- Name and Logo: Your jewelry brochure template design should be built around your business’ name and logo, which means if you haven’t been in business that long, your logo can use some added touches to make it memorable, consistent and something worthy of the brand you’re trying to build and promote. Both logo and name of your business should be emphasized enough, front and center if the layout can allow it since that’s what the customer would remember most whenever they think of your jewelry store.
- Slogan: What is your business’ mission statement or basic philosophy? As a visual representation of your store and the type of jewelry it offers, you should come up with a slogan or a tagline that you can place on the front cover, the bottom or near the image of your brochure. Make sure the statement is representative of the product you’re promoting and that it is short, witty, and catchy-something that would perfectly hook an audience in whether through a subtle benefit offer or a straightforward claim such as “We make custom jewelry perfect for gifts and for your personal collection.”
- Main Text: Your main text should be located on the center of your bi-fold brochure and it should have relevant product information in its content such as pricing information and product guide. For jewelry as a product line, list down the different types you offer along with sets and give a short description for each. Make sure that your textual content describes one item as equally valuable and worth the dime as the next.
- Photos: There’s nothing like excellent photographs that communicates a product more openly without using text. After all, people would like to see the trinkets you’re selling and how it looks, but be careful not to rely on pictures too much to convey the message in full.
8+ Jewelry Bi-Fold Brochure Templates
Jewelry Boutique Tri-Fold Brochure Template
Jewelry Boutique Bi-Fold Brochure Template
Jewelry Store Bi-Fold Brochure Template
Designed Jewelry Bi-Fold Brochure
Free Jewelry Bi-fold Brochure
Jewelry Bi-fold Brochure Sample
Free Jewelry Bi-fold Brochure Design
Bi-fold Jewelry Brochure
Annual Jewelry Bi-fold Brochure
Steps to Design a Jewelry Bi-Fold Brochure
Now that you have a basic idea of what should be included in a brochure design or jewelry products, create one with information that gets your business favorable impression. Your well-designed brochure can help to increase your company’s bottom line with the following steps as your guide:
1. Understand your customers: Before taking time to plan or write your brochures, think about your audience and make sure you have a good understanding of what they want. What makes you think they would choose you over the next jeweler? What’s the most important thing your jewelry would be able to offer that they won’t find anywhere else? If you don’t have the answers to these question, now is a good time to find them through talking to your sales force and asking input from your customers. Use their answers to help you decide which benefits to feature in your brochure design.
2. Plan your brochure for AIDA: AIDA is an acronym for Attention, Interest, Desire, and Action, not the name of your long-lost aunt. Your brochure needs to have those four things ignited for it to be effective. You have to grab attention, get prospect customers interested enough to go through your brochure and raise their desire for the jewelry you’re selling and get them to act whether it’s to buy a piece of jewelry right now, make call to ask further questions or get an appointment for a customized piece they’re interested in.
3. Use images that are important to your customer: You need to let your customer see pictures of the product you’re selling them and evoke excitement or the kind of emotions to get them to buy your jewelry. Make sure that you have professionally shot images with clear details of the pieces you sell, because that’s what they want to see.
4. Make your brochure look professional: Your brochure may be well-written but it won’t get you the results or the response you want if it’s poorly-designed. A layout that has too much going on will confuse a customer, and type that’s either too big or too small will fail to make an impact which also risks making your products and your business look unprofessional. You don’t want that. If you’re designing them yourself, make them look professional by using templates which you can edit and customize as needed.
Tips In Designing An Excellent Jewelry Bi-Fold Brochure
Brochures are a great way to present your jewelry line front and center. They also tend to offer and demand more in content than other printed promotional materials such as flyer templates and poster templates. Below are some tips you may find useful in designing a bi-fold brochure for your latest jewelry products and store promotions:
1. Use images that are important to your customer: You need to let your customer see pictures of the kind of product you’re selling them and evoke excitement or the kind of emotions to get them to buy your jewelry. Make sure that you have professionally shot images with clear details of the pieces you sell because that’s what they want to see.
2. Make your brochure look professional: Your brochure may be well-written but it won’t get you the results or the response you want if it’s poorly-designed. A layout that has too much going on will confuse a customer, and type that’s either too big or too small will fail to make an impact which also risks making your products and your business look unprofessional. You don’t want that. If you’re designing them yourself, make them look professional by using templates which you can edit and customize as needed.
3. Offer benefits in your brochure’s headline: Once you’ve succeeded in getting the prospective customer to open your jewelry brochure, your next goal is to hold their attention and not just skim through the pages. This is a great opportunity for you to use these inside headlines in guiding them through the copy with benefits that will keep them interested.
4. Make use of bullet points to set focus on key features of your jewelry pieces: Majority of your consumers are people who don’t have the luxury of time and there are many ads left to right and center, vying for their attention. Your challenge is to keep them focused and one way of doing this is by making use of bullet points to make them see and lead them towards the beauty of what you’re offering.
5. Focus on readability: People won’t care about your brochure if they find that it’s difficult to read, no matter how visually appealing it is. Be careful in using background colors such as gray text on white background and dark text on an equal background. Short of space? Use grids to put all important textual content in.
Jewelry Bi-Fold Brochure Sizes
Depending on the type or format, a brochure can follow any size, although the following are the most common:
(Opened or flat) 8.5? x 11?, or a normal letter format
Other popular sizes are 8.5? x 14?, 11? x 17?and 11? x 25.5?
Jewelry Bi-Fold Brochure FAQs
How do I make my design organized?
Learn to use white space strategically. White space is included on the layout for a reason. It’s an empty space that’s just as important as your visuals and texts because it balances the elements of your design, keeping it from looking cluttered and overdone.
What’s the best way to draw attention to my brochure?
There are a couple of ways to arouse the reader’s curiosity to look further. One technique is to ask a question on the front and answer it within. The other technique is to start a phrase on the cover and continue it inside the brochure. Give them something to be curious about enough for them to read on within the pages of the brochure.
Jewelry does not come cheap but people, especially women love them. Appeal to the right audience. Help your customers spend an easier time when it comes to buying jewelry. A well-designed brochure will be a great factor in their buying decisions. It should present them with a wide variety of choices from customized, affordable pieces to the most elegant and valuable ones.
Convince them that whatever their choice is, it’s going to be worth the money they spend. After all, our gay apparel is not complete if we do not accessorize it. We can either spend too much or too little. Trends do not last forever, but style always does. And jewelry does not have to be out of style, which is one of the things your brochure should be able to communicate, one way or the other.