A brochure is an important marketing tool for businesses to showcase their products and services the best possible way. It serves as a document that gives the best features of a company’s product and service offerings. Hence, the presentation of a business’s brochure speaks so much of the kind of company that it is.
Though brochures are commonly vertical in terms of structure, horizontal or landscape brochures are actually usable and efficient as well. Depending if you are to use it and the information that you are to put, a landscape brochure can do wonders to your company’s products and services presentation. You may take a look at our brochure templates and see which brochure structure caught your attention.
Architecture Landscape Brochure
A4 Landscape Brochure
A5 Landscape Brochure
Landscape Company Brochure
Landscape Bi-fold Brochure
A landscape brochure is highly recommended to be used should you have the following circumstances on hand:
- Use horizontal. If your photos are mostly horizontal as well, using a landscape brochure will help it to look more elongated rather than constrained. It can provide a good flow of visuals and will make the photo that you are to use more appealing. Companies who have landscape photos usually want to show the entirety of their location and other items that are viewed better as a whole than in pieces of details.
- Smaller font sizes. A landscape brochure is very usable if you are to use a smaller font size compared to what is used on vertical brochures. Since it is not divided into different folds just like the latter example, you can actually create columns for organization and there are more spaces that you can use for the texts that you are to put.
- A sense of continuity. If there are a lot of items that you want to feature, you can use the landscape brochure as it will not look informal even if it consists of various pages. It will just feel like the holders of the brochure are browsing through a leaflet or a guide.
- More cohesion. A landscape brochure helps every aspect to be more cohesive. If you put an item to it, you can just consider the overall look of the page rather than how it will look like together with the other folds that a vertical bi- or tri-fold brochure has.
You can take a look at our company brochures and see which formal brochure structure is your choice of preference.
Landscape Tri-fold Brochure
Multipurpose Landscape Brochure
Landscape Corporate Brochure
Business Landscape Brochure
Blank Landscape Brochure
The use of a landscape brochure truly depends on the company that uses it. As a form of marketing and advertising tool, brochures should be able to highlight the positive aspects of the company in the most organized way. If you think that your company or business needs to use a landscape brochure due to all the reasons that have been stated above, then you can download our blank brochures and customize it based on the aesthetic that your company or business wants to achieve.
Make sure that even if you use the landscape type of a brochure, the individuality and originality of the business will still show. There are a lot of possible ways to do that. Just remember that all the items and even the designs of your brochure must be unique and must be well coordinated for your possible clients to be interested to your products and services.