The legal profession became over-saturated ten years ago. Fast forward to 2018, law firms in the country are still affected by the trend, giving way too many risks for partners. It’s getting harder to find new clients and legal contract opportunities just as the competition got tougher for attracting the best new kids in town. A report generated by Citi Private Bank’s Law Firm Group reveals that a slow-growth market for legal services at the start of 2018 will not increase.
Elements of A Good Legal Bi-Fold Brochure
That’s just one of several issues facing managing partners as their partnerships continue to age and competition continue to squeeze into an already cramped territory. Although the slow demand for hiring legal services isn’t the only challenge facing partnerships, it’s easy to see why law practices seek new or bring back traditional strategies that still work, such as promotional legal bi-fold brochures. With that said, here are the elements you need if you’re using a brochure with a bi-fold layout to hire the best talents or get more clients:
1. Name and Logo: Your legal brochure template design should be developed around your firm’s brand identity, it’s name and logo. This means that if you haven’t been in the profession that long or if your firm is still fairly new, your logo can use some added style and extra touches to make it more appealing and memorable to clients, representing the brand you want to build and market. Both logo and name of your business should be emphasized enough, front and center if the layout can allow it since that’s what clients and lawyers would remember most whenever they think of your firm.
2. Mission Statement: Nothing reinforces brand values than a mission statement and a business philosophy especially in the legal profession. As a material that aims to promote the services you offer, the brochure design should have a snappy, compelling tagline that you can place across the most visible parts of your brochure- front cover, bottom or near where the main image is located. Make sure that the statement you come up with is consistent with the type of legal services your firm specializes in. Try to make it short and catchy-something that would leave a mark with the audience and make them knock on your office door.
3. Main Text: This element should be placed on the center of your bi-fold brochure making it the focus of the layout and it should have all the necessary information about the services your firm provides, with pricing details and specifications. The content should also be written in clear language that the average person can understand. Try making a list of your services and a short description of what they include.
4. Images: There’s nothing like excellent photographs that communicate a message more openly without using text. After all, people would like to see the trinkets you’re selling and how it looks, but be careful not to rely on pictures too much to convey the message in full.
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Steps To Design An Excellent Legal Brochure Bi-fold Template
Creating and mailing brochures represents a significant expense especially if you planning on mass printing. And, the cost isn’t the only thing you need to worry about. Every piece of literature you send out or hand out leaves an impression on your prospects. Leave the wrong impression, and you run the risk of losing sales and alienating customers.
Here are some steps you can follow to make sure you leave the best impression possible when you hand out your brochures:
1. Understand your customer: Before planning or creating a mockup of your printed brochure, make sure you know who your prospective clients are and that you have a good understanding of what they need. Why would they want to hire you for a child custody case, or a land dispute? What’s the most valuable thing you can do for them? What are the most crucial cases your firm can solve for its clients? If you can’t provide answers to these questions, ask around and talk to your marketing or recruitment team. Make use of their answers to help you choose which benefits to highlight in your brochure.
2. Plan your brochure for AIDA: AIDA stands for Attention, Interest, Desire, and Action. To gain the right response, your bi-fold brochure needs to attract people and get prospect clients interested enough to want to read through its contents and raise their need for the service. You also need to get them to act by including a call to action whether it’s to schedule a free consultation, calling your office number or visiting your website and finally hiring your services.
3. Don’t put the picture of your office building as the brochure’s image: It may be right to feel proud of the building where you started and where your firm has grown but your clients really couldn’t care less about that pride or how big the building is. They want to know you can help them first and foremost and you, therefore, need to design your brochure around what the client wants to know. Don’t waste space you should instead be using to promote your lawyer services.
4. Mind the headlines and graphics: This here is what matters the most because your average reader takes less than ten seconds to glance at the cover of a company’s brochure and it takes them less to decide whether or not they should read it. If your headline on the book cover lacks impact or looks a tad boring and could use some life, it’s going to the bin for sure. For instance, a photo of people watching a presenter writing on a flip chart above a headline that reads, “Matching People and Strategy,” is likely to get a brochure thrown away. But, a photo showing a businessperson giving a thumbs-up sign to a small group of associates and a headline that reads, “Train Your Team To Help Save Lives,” is likely to get attention.
Tips in Designing A Legal Brochure Bi-fold Template
You’re promoting a law firm and not just any business or office. Your brochure needs to have every ounce of authority and corporate sophistication it can get. Even if it is well-written, it won’t get much response if the design ends up below par. Use this additional tips in finalizing your firm’s brochure design:
- Make it professional: Avoid page layouts that are confusing. If you’re short on space, make use of grids to organize your content. Too many colors will make it look messy. Keep your colors at a minimum and remember that less is always more. If you’re new at using brochures and designing them, there are a lot of templates online and the ones we have attached in this article which you can use, edit and customize.
- Give them a reason to act now: If you don’t push the audience to act right away and fail to give them a reason to do so, all that hard work in getting attention will have been for nothing. The client is bound to move on to the next thing that piques their interest and desire, forgetting all about you just like that. Some of the more common offers to get your clients coming are free consultations valid for a limited time.
Legal Brochure Bi-Fold Sizes
Depending on the type or format, a brochure can follow any size, although the following are the most common:
- (Opened or flat) 8.5? x 11?, or a normal letter format
- Other popular sizes are 8.5? x 14?, 11? x 17?and 11? x 25.5?
Legal Brochure Bi-Fold FAQs
What’s the best way to draw attention to my brochure?
Make it easy for people to respond. Use online platforms to the limit. Be sure your business name, phone number and website URL are easily found in the brochure.
Can I add my firm’s social media pages too?
Yes. Add your FaceBook, LinkedIn, Google+ Pinterest and Twitter pages, if you have someone who watches those regularly, too. A QR code that takes people either to your product page or to a page to signup for your newsletter is yet another option to consider.
In an industry rife with great downward pricing pressure, the ability to avoid overspending on overhead costs to get the work done will be crucial to protecting and enhancing the profitability of a legal firm. As a result, only firms that can compete and face the challenge of changing market trends, as well as client demands, will increasingly price and staff matters with an eye toward increasing profitability, even or especially if it means going for a strategy that works every time in this sector, because no matter how traditional brochures are, they do get the job done when nothing else does.