10+ Travel Brochure Templates
With work demands and life happening at a pace most of us who are on the typical blue-collar nine-to-five job can hardly keep up with, taking a few days off from work is something that doesn’t come very often. And when it does, we would only want to make sure that we get to enjoy and remember every minute spent of the holiday we earned. How do we do that? We do it by wandering off into some exotic place with promises of sunsets across vast open skies and an ocean we can drown our tired thoughts in.
Elements of a Good Travel Brochure
We travel and make the most out of it, often by leaving the responsibility of activities our chosen destination can offer to travel agents or companies offering travel packages with each one more attractive than the next. If you’re working in this industry, you have to know how to compete by marketing your destination package well. The best way to do that is by designing a travel brochure following these elements:
- Cover: Design a cover that commands the attention of a potential client or customer. The layout should have all the necessary visual elements such as a great photo, the company’s logo and a compelling statement or phrase which would make the reader want to know more. Effective phrases are catchy, set in large type, with a maximum of ten words, usually placed at the upper part of the brochure.
- Text: The design might get people’s attention, but it’s not enough to keep them interested in the package your company is offering. It’s the phrase of the cover that invites people to pick up the brochure and read it. Ideally, there are two ways to evoke curiosity. One is to phrase the text as a question on the cover and provide the answer within the brochure. Another is to start a phrase on the cover and complete it inside.
- Color: Setting the mood is an important part of marketing a destination, accommodation, tour service, or a complete travel package. Make use of color to set the tone and mood of what you’re trying to sell. If the focus of your tour business is fun and relaxation, bright, mixed with calm colors will help bring that to the customer’s perception. On the other hand, neutral hues tend to lean more into a more serious or formal type of business message.
10+ Travel Brochure Templates
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Sample Travel Brochure
Steps to Design a Travel Brochure
If you work in the tourism sector, the destination of your choice will be the one you would specifically be working for. If you are a student with a travel brochure as one of your professor’s requirements, you would want to choose a beautiful, exotic and interesting location. Here are some steps you can follow in designing a brochure that would get a tourist wide-eyed and excited to book your package or service:
- Communicate with photos: Photos are a great way to bring the company’s brand and message to the audience without the use of text but don’t make the mistake of depending on them too much. You can use a maximum of four images so the reader doesn’t get overwhelmed.
- Use white space strategically: White space may be empty but it’s there for a reason. This space is just as important as the text and photos you put in the layout. Used strategically, white space can bring out the visual appeal and informational value of a brochure. It also makes the layout more clean and organized. White space is also a great way to emphasize key images and the most vital information in the brochure.
- Choose the right destination for potential clients: There are a lot of places that can compete with the world’s most popular tourist destinations, so your challenge is to market yours which would make it at par or if possible, have something more to offer than the usual. Find out the key features of your location. It could be mountains, lakes, a historical city center, white, pristine beach or a world-class resort.
- Target your audience: For every destination or place offered, a professional needs to check specific demographic who will most likely be interested. This will not only give you a chance to highlight certain amenities, activities, and accommodation but would also help you design a brochure that is visually tempting to your target audience.
- Set a price: The most important step for your design is the price you set for potential guests. While you need to gain profit from the travel package you’re offering, you don’t want to scare your target customers away. Determine the right price based on services, amenities, location and other aspects of the trip and make sure the final figure you come up with is reasonable enough.
Tips for Designing a Travel Brochure
A wide horizon with beautiful sunsets along sandy shores. Quiet, sunny afternoons on long roads in a tropical island with palm trees and open, relaxing, fresh air. These are the priceless comforts people leading busy lives are imagining and looking for. These are the things they are visualizing and your job is to translate that into your brochure. Here are a few tips to help you:
- Use powerful imagery: We already established earlier in this article that offering a destination is all about visualization and playing into people’s dreams of a memorable holiday away from the noise, free from the worries of everyday life. Your brochure should use images which would inspire people enough to get them on your list and onto the next flight to that dream destination.
- Offer something unique: Give potential clients a reason to choose your package over the rest. The major setback of travel brochures is the fact that you have thousands of competition offering thousands of other locations that are just as beautiful. Even if you have a mailing list ready and highly targeted to your audience, you still have the task to convince people to choose the Maldives over Bali, Indonesia. Just what is it that makes your destination better than the rest?
- Call them to action: An effective brochure gets people moving. The action could range from asking them to call a number, visit a website or send an email. It doesn’t stop there either, because you should be able to monitor the action. Aside from this, there are a number of ways for you to get people acting sooner such as limited offers or promotions that run for a month or two weeks only. Be creative. You can offer 50% hotel discounts or a free dinner at the location’s most popular restaurant.
Types of Travel Brochures
Choosing the type of layout for your travel brochure is all about choosing an appropriate fold. The two most commonly used types of brochure folds are the Z-fold and trifold.
- A Z-fold is very useful when there’s a lot of information or text to be included in the layout. In this case, the designer would have to present it displaying one panel at a time allowing the reader to take in just enough information when checking the brochure.
- A standard trifold design, on the other hand, is best for brochures using a larger image with less text and information.
Travel Brochure Sizes
Travel brochure sizes can vary according to services, destination or travel package being offered and how much information should be included in the layout but they usually fall under these sizes:
Most tri-fold brochures when they are opened or flat comes in 8.5″ x 11″, or a normal letter format.
Other popular sizes for other folds or type of brochures are 8.5″ x 14″, 11″ x 17″and 11″ x 25.5″.
Travel Brochure FAQs
What is a brochure format?
A brochure is a type of paper document that is usually printed with a visually appealing design as they are often used to promote a company, organization, services, products or both and that can be folded to take the form of a template, pamphlet, leaflet or booklet.
What is the difference between a catalog and a brochure?
Although both of them are popular marketing tools, the key difference between a brochure and a good catalog is that the latter is a document or a complete book of an itemized list of goods or books. Brochures, on the other hand, are printed promotional documents that are sometimes known as a pamphlet
With cheap flights and a thousand companies offering dream destinations and promises of the best holiday you can ever have, the most beautiful places this world can offer are already within reach. The challenge for travel companies is to market their services and destinations by bringing the sights, sound, smell, and mood into something visual. You can sell them dreams through a well-designed brochure and you can make it happen.