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12+ Business Newsletter Templates
In any organization, keeping members across all levels informed about key updates, changes and developments is key to making sure everyone is on the same page. This is especially important in businesses, and while reports may keep employees and the management team on the loop about projects and the status of the company at an operational level, sending out newsletters through emails or printing them for distribution across all departments is a better means of organizational communication.
Elements of a Good Business Newsletter
Newsletters are also a great way to keep customers interested since content can include limited promotions and product updates. If you are not new to newsletters in business or even newsletters in general, you’re probably already wary of how stagnant they can be sometimes. Getting the best result possible for sending newsletters means improving how you conceptualize and create it in order to maximize its effectiveness. You can use these elements for starters:
- Strong subject line: If you’re going to send newsletters, you better make sure that your subject line is something that would hook them in immediately to want to read the content you want to highlight, or content that you think is most appealing to them. For instance, some businesses send out newsletters to their customers regarding product discount offers. You also have to keep them interested with an engaging content.
- Mobile Friendly: Oftentimes, businesses make the mistake of going overboard with their designs, forgetting that people read online content usually through their mobile phones. Complicated colors and varying fonts would be attractive yes, but they’re difficult to read on the phone screen, rendering your newsletter useless, just like that.
- Consistent Branding: So you’ve got a call to action. But that’s not all there is to it, and this is the folly of the regular businessman or their communications team. Every newsletter should have a goal of reaching a wider scope for spreading your brand because it should be treated as a long-term branding campaign.
- Visuals: More visuals are better than having content that is too wordy. People are visual, and on top of that, they’re not only interested in reading but are looking for something larger and far more understandable in one look such as presenting them immediately with figures and some other info-graphic elements.
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Steps to Design a Business Newsletter
Developing a clear strategy whether it is to keep employees informed or attract new customers as well as retain existing clients is crucial to successful marketing and business operations as a whole, which is why a newsletter is a very valuable tool for business. Designing one shouldn’t be complicated if you follow these steps:
1. Offer value: You would think this one was already obvious but you’d be surprised how much newsletters can be borderline overbearing and downright irrelevant to the kind of subscribers the company has. One of your first tasks is knowing your audience-what interests them, what’s not important to them and what makes them hooked and the reason they became subscribers in the first place.
2. DO focus on your audience: Simple enough since it’s a given that your workers is your audience but you still need to think about what’s important to them, what certain information they’ll be interested in and what will allow them to be more productive. This provides a direction to the content you have to include in the newsletter.
3. DON’T shoehorn everything that comes to mind: While an internal newsletter in business have a goal to keep employees updated about company-related topics, it doesn’t necessarily mean that your employees need an update for every little thing. Choose the most important and most relevant points. Go for news that will help the workforce perform better and deliver to the best of their abilities.
4. DO include important company information: There are various types of discussions or focus that could be important or relevant across all departments, depending on changes and development in the organization:
- product or service updates
- processes, policies and procedures
- benefits and perks information
- upcoming activities-training
- news on the latest tools or technology
- industry-related updates
- organizational or leadership changes
5. Clear Call to Action: Create one, overarching message and incorporate it with a call to action that you’d want your audience to go with. From there, start mapping out a newsletter which would accomplish those goals.
Tips in Designing a Business Newsletter
You wouldn’t want to read a newsletter, any newsletter that doesn’t offer anything, or something printed or sent for the sake of delivering or handing one to you. With that said, here are some helpful tips in designing a business newsletter that your readers would appreciate and read:
- DON’T be disrespectful: A dull newsletter would be wasting everybody’s time and your resources especially if you’re printing them. However, one that uses humor or if you want to include satire, avoid trying to single out any individual that would be the subject of fun and jokes for something that’s supposed to be tongue-in-cheek and pure banter. Simply put, don’t include anything you wouldn’t want to see on the New York Times or Forbes magazine.
- DO tell the truth: All organizations have their share of highs and lows and while the workforce may not be completely privy to the details of the company’s current challenges, you can be sure they have heard some so try not to cover or sugarcoat the truth. Be clear and honest about issues the management is trying to address and be open about the company’s plans moving forward.
- DON’T go on forever: It’s understandable that you would want to include any important information that the organization generally wants to communicate but consider what needs to be said then say it concisely.
Types of Business Newsletters
There are no hard and fast rules in formatting the content of your newsletter whether you would be producing a printed copy or not. However, different types and styles can have different impacts and would also cause readers to take different actions. Here are the most popular types of newsletters for business:
- Magazine Style Business Newsletter: Much like the short copy, a magazine style newsletter would be great if your goal is driving traffic for your website, since you would probably want your audience to read the entire article you are promoting, in full.
- Hybrid Style Business Newsletter: The hybrid style comes as a medium-length copy and is usually the layout for most e-newsletters. If you want to both inform the audience and promote a product, this is the best one to use.
- Single Topic Style Business Newsletter: This type of e-newsletter is exactly what its name suggests, sharing information limited to one subject or topic which means all information the readers would be looking for or need, are already included in the email itself. In this case, expect the copy to be long.
Business Newsletter Sizes
E-newsletters are sent through email, often as an attachment. Printed copies could follow different A4 paper sizes while digital ones would best come in 600 Width Layout
Business Newsletter FAQs
What is a business newsletter used for?
Printed or digital newsletters are a great way to advertise or introduce new products to customers, or simply communicate corporate activities and certain changes in the organization, to employees, stakeholders as well as stockholders.
What language is used in creating content for a business newsletter?
You can use clear, plain simple language so that your readers will understand the message you want to tell them. It’s important to write just the right amount of information, otherwise a newsletter rife with lengthy paragraphs would cause people to stop reading altogether. There’s a reason why an e-newsletter is referred to as white paper. Too much and it will be overwhelming, too little and it can break the chances of getting your message across.
How do you write content for newsletters?
Newsletters in business would include news or updates and feature stories about company milestones which means you should apply a journalism style of writing.
One of the most important tasks for businesses is to touch base with its workforce, customers and other stakeholders through maintaining contact with them. Newsletters provide a great avenue for such communication and also remains to be a very valuable marketing tool, especially with well-thought, well-written, visually appealing content.
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