Any concept and attempt of starting a business must be put into formal writing. Businesses don’t go without a plan no matter how big or small it is. The business plan maps out all the strategies and processes in setting up the business. The part that sums up the business as a whole is called the sample executive summary.
An executive summary is a short document written for business purposes. It is the overview of the whole business and sums up its entirety. The executive summary prepares the reader for the upcoming content of the document. It is also called a “business summary”.
The length of the business summary depends on the kind of business. It can mostly be condensed in less than 15 pages. Writing a business summary tests your skills in summing up a lengthy document. It is also important since potential investors and company heads are always busy. With the business summary, they can get a glimpse of the business by just reading a few pages. It should capture the reader’s attention without giving away the entire content. Treat it as something that can be read on the go.
The business summary tells the essence of your business. It is a bullet kind of information to a reader who wants tidbits of info being shown immediately. The business summary should be concise and relevant to what your company does. You may also see investment summary templates.
The writing part of the business summary takes some time to be done. Focus on what should be included in the document without giving away everything. In writing a business summary, you need to write about the following:
Describe your company in a few sentences. Investors need to know who you are, what your company does, and where you are located. You also need to specify how long you have been running the company. You may also see free executive summary templates.
Your vision statement answers the question of what your company will be in the next few years. You have to have a clear picture of what you want your company to be and how it relates to the masses it serves. One to two paragraphs for the vision statement is enough for this part. You may also see executive summary templates.
The mission statement depicts what the brand is to your customers. It is some sort of a branding promise. You also need to write in full detail about how you are going to achieve your mission statement.
The values that you talk about are the ones you have been upholding in running this company. These are the values that you stick to no matter what happens in the business. A short list of values is important to let the investors know your principles in running your small business.
Set a long-term goal in your business summary. All of these goals should be achievable in a given span of time. Every goal you put in should be specific and measurable. You may also see summary report templates.
This part contains everything about your target market. Write down what you know about your industry and your competition and how one is tied to the other. Include about your target customers and what you know about them. Specify the demographics, purchasing power, and buying patterns of these people. You may also see executive summary samples.
This part answers the unique quality your product has for it to be consumed by people. There are so many similar products in the market but one has to stand out from the other. The unique quality of the product is what makes it sell. You also have to explain how your brand will be communicated to the audience and its medium of promotions. Your product can be promoted in several ways such as advertisements in media outlets. You may also see project summary templates.
The sales plan for your executive summary puts into detail about how you expect the sales of the product would be. It also explains how the sales would boost or affect your business. It should answer questions on how you will generate the leads and closing the sale.
The operation plan should include the logistics, business process, facility, equipment, and other resource needs. The key players operating the business should also be present. Their background and net worth are included in this description. Their previous jobs and accomplishments are written in full detail in this part of the business summary. You may also see article summary templates.
Describe how many people will work in your business and how its number would affect the business in terms of growth and goals to be achieved. There should also be a sense of organization in the ranks of the workers. You may also see sample executive summary templates.
Financial projections and cash flow are included in the executive summary. Other costs are attached as well, such as the startup cost, revenue projections, and 3 to 5-year balance and cash flow projections. If you are raising a capital, you have to include the sources and uses of funds.
Write in the simplest language possible and be honest in describing your business. When you describe the business as it is, it has a great chance of being read by investors. Your goal in writing the business summary can be summed up in two things: getting the investors to read the business plan and have a meeting with you. Whatever happens, you need to be prepared for it.
Writing a business summary allows you to be more flexible in writing. Condensing a lengthy business plan into a few pages is a challenging feat. You are compelled to tell the essence of your story in the briefest way possible. Your business summary won’t surely appeal to all kinds of people, but at least it has a market to fall into. It just takes guts and the appropriate people to read what you wrote. You may also see useful summary templates.
Business summaries wraps up everything about the business. It just needs to be concise and effectively written so it can get the investors’ nod. If this article has been helpful, check out our other templates for more related reading. You may also see budget summary templates.