If you are like millions of other businesses that have a foot in the online world, you will likely be using content marketing to generate awareness of your brand and acquire customers. Perhaps you are a company that’s based completely online. Content marketing is then the bread and butter of your organization. In both scenarios, you will need a content calendar. This is an editorial tool, a long-term planner that makes sure you’ve got all your content marketing activity organized and on schedule.
Need a calendar template? Here are some practical Excel and PDF examples you can download for free to help you break into what could be a daunting campaign.
A content calendar is a schedule listing all Web content–related activity you need to carry out in your online marketing campaign. This includes everything from which distribution channels to use (e.g., social media platforms), brainstorming sessions, editorial decisions, and others.
Basically, anything under the broad categories of
has to be captured within a good content calendar.
This should be question 1. Content is everything you publish online to further your goals. Whether it’s
Everything your customer interacts with in relation to your brand is content.
A content calendar will make sure you are making the most out of your campaign. In a hypothetical world where all content is created equal, placement and timing will make all the difference.
A content calendar will be most beneficial to you once you’ve done your research on this data:
All this will be conveniently portrayed on a content calendar throughout a given period, whether for
Filled-in PDF samples can be used as inspiration for your next content marketing strategy. Blank templates can be downloaded as tools to help you start on your content planning right away. The modifiable Excel templates are even more flexible and might serve as an all-out business planner aside from a Marketing Calendar.
All are available to download for free, of course. And if you find yourself being more deliberate and effective with your content, you will thank us later.