8+ Content Calendar Templates

If you are like millions of other businesses that have a foot in the online world, you will likely be using content marketing to generate awareness of your brand and acquire customers. Perhaps you are a company that’s based completely online. Content marketing is then the bread and butter of your organization. In both scenarios, you will need a content calendar. This is an editorial tool, a long-term planner that makes sure you’ve got all your content marketing activity organized and on schedule.

Need a calendar template? Here are some practical Excel and PDF examples you can download for free to help you break into what could be a daunting campaign.

Content Marketing Calendar Template

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File Format
  • PDF

Size: 40 kB

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Content Editorial Calendar Sample

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File Format
  • PDF

Size: 44 kB

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Social Media Content Calendar Template

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File Format
  • PDF

Size: 115 kB

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Free Content Calendar Example

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File Format
  • PDF

Size: 189 kB

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What Is a Content Calendar?

A content calendar is a schedule listing all Web content–related activity you need to carry out in your online marketing campaign. This includes everything from which distribution channels to use (e.g., social media platforms), brainstorming sessions, editorial decisions, and others.

Basically, anything under the broad categories of

  • what to publish,
  • where to publish, and
  • when and how frequently to publish

has to be captured within a good content calendar.

This can become a very intricate, detailed document, and for most purposes a Blank Calendar or Social Media Calendar should be enough to rope in all the necessary information.

What Is Content?

This should be question 1. Content is everything you publish online to further your goals. Whether it’s

  • written material like company white papers or blog posts,
  • video and audio material,
  • photos and infographics, and
  • even the design and layout of your website.

Everything your customer interacts with in relation to your brand is content.

How to Use a Content Calendar

A content calendar will make sure you are making the most out of your campaign. In a hypothetical world where all content is created equal, placement and timing will make all the difference.

A content calendar will be most beneficial to you once you’ve done your research on this data:

  • Where your customer is. Don’t chase a largely offline customer through online channels.
  • What they need. This is what your company should provide for with its products and/or services.
  • How they go about finding what they need. Here is where editorial judgment and marketing strategy comes in. This will inform everything from which distribution channels and social platforms to use as well as what format will be most accessible to the user.

All this will be conveniently portrayed on a content calendar throughout a given period, whether for

  • the season of a campaign (see Content Calendar Template in Excel for weekly format),
  • every month (see Monthly Content Editorial Calendar Template below),
  • every quarter (see Content Marketing Calendar Template above), or
  • every year (see Simple Content Calendar Template below).

Monthly Content Editorial Calendar Template

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File Format
  • PDF

Size: 182 kB

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Content Calendar Template in Excel

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File Format
  • Xls
  • Xlsx

Size: 26 kB

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Weekly Content Calendar Sample

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File Format
  • PDF

Size: 98 kB

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Simple Content Calendar Template

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File Format
  • PDF

Size: 3 MB

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How to Use These Templates

Filled-in PDF samples can be used as inspiration for your next content marketing strategy. Blank templates can be downloaded as tools to help you start on your content planning right away. The modifiable Excel templates are even more flexible and might serve as an all-out business planner aside from a Marketing Calendar.

All are available to download for free, of course. And if you find yourself being more deliberate and effective with your content, you will thank us later.

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