A business case is what you put forward to the decision-makers in your organization to push a project. This is done as a written report that justifies the effort and expense of the proposed undertaking, given its potential benefits. You can think of this in the way of a business proposal, with the only difference being in the scale and the audience. You will be pitching to whoever makes the final call on these projects, instead of to outside investors and clients.
If you have trouble making the case for your project, rethink your project’s Case Template. Better yet, take a look at these basic business case templates to help you draft something effective.
There is no one single best way to make the case for your project. You can take a random Case Study Template from this list and see how it differs from the rest. The layout is not as important as the content. When drafting a Business Case Template, make sure you have these areas covered:
Other considerations to keep in mind:
If you think any of these templates will do the job for you, feel free to download and edit them to suit your project. These templates are available as Word document files in zipped folders, so make sure you have an archive program and a good word processor.
If your project idea has real inherent worth, these templates should help you make it clear to your supervisors by allowing you to present your argument logically, professionally, comprehensively, and convincingly.
If you’re really creative and determined, you might want to provide data and anecdotal evidence of similar projects that worked for other successful companies. These can be then presented alongside your business case document. In this case, you will want a good Marketing Case Study Template to help strengthen your argument.