Table of Contents
- 10+ Content Audit Templates in PDF | Word
- 1. Content Audit Template
- 2. Content Audit Checklist Template
- 3. Quantitative Content Audit
- 4. E-Commerce Content Audit Template
- 5. Digital Marketing Content Audit
- 6. Website Content Audit Checklist
- 7. Content Audit Example in PDF
- 8. Architecture Content Audit Template
- 9. Content Audit in PDF
- 10. Content Audit Report Template
- 11. Content Audit in DOC
- What Do You Understand By Content Audit?
- How to Do Content Audit?
- Defining the Goals and Metrics of the Content Audit
10+ Content Audit Templates in PDF | Word
As we know that audit is a very important process in any organization or for any business. Auditing content will help the business to create audience engagement and gather the attention of the target audience. The process of content audits provides you the opportunity to evaluate the content you are serving which in turn helps you to know their effectiveness.
10+ Content Audit Templates in PDF | Word
1. Content Audit Template
2. Content Audit Checklist Template
3. Quantitative Content Audit
4. E-Commerce Content Audit Template
5. Digital Marketing Content Audit
6. Website Content Audit Checklist
7. Content Audit Example in PDF
8. Architecture Content Audit Template
9. Content Audit in PDF
10. Content Audit Report Template
11. Content Audit in DOC
What Do You Understand By Content Audit?
Content Audit is the process of evaluating and examining the content and the elements of the content to determine its effectiveness. It the process of analyzing the worth of the content and how helpful it is for the purpose for which the content has been prepared.
The idea of the content audit is to bring more performance, more quality, and better ranking and conversion to the content that you publish on the website. To sum up, the use of content audits will help both the SEO and the content marketing strategy to boost up your business.
How to Do Content Audit?
Step 1: Create the List of All Your Contents
The first thing that you need to do is to create a list of all the contents that you have. Then list down the URLs of all the content in a spreadsheet. If you have less amount of content you can do that manually but in case you have a large amount of content you can make use of the software to generate the links automatically in the spreadsheet.
Step 2: Retrieving the Metrics and Categorization
After gathering all the contents that you have now its time to find out the content that is less performing and having less traffic. You cannot generate traffic by just uploading content on the web. There is a lot of work in the backend that goes into ranking content.
You can analyze the content with some factors such as the title of the content, the length of the content, category, ranking of the main keyword, the search volume of the main keyword, etc. You can use the tools that are available to check the metrics.
Step 3: Creating a Customer Profile
- Identification of the Reader: The basic marketing strategy states about creating content that suits the taste of your target audience. Therefore you need to first identify your target audience, survey their likes and the type of content they are interested in.
- Determining Their Interest: By researching based on the demographics and the psychographics of the readers you can determine the type of content they want to read.
- Making use if your reader’s taste: Now that you are aware of the reader’s taste you can use that in your content.
Step 4: Conducting the GAP analysis
Conduct a gap analysis between the content that you have prepared with the content of others who uses the same keywords yet they are ranking higher than you. You will notice the gap. There you can make use of the new ideas that you have deciphered after the reader survey. The gap analysis will help you to identify the weaknesses that you have in your content, therefore, enabling you to create a new content strategy to reduce the gap.
Step 5: Creating the Content Strategy
The final step is the formulation of the new strategy that will help you to incorporate the new ideas and the new thought to make the content as per the users’ taste. Your strategy will be as per the requirements you have will be completely different from what others are doing. This will help you to attract the attention of the readers and consequently rank the contents.
Defining the Goals and Metrics of the Content Audit
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Improving the SEO Results
The first thing you need to do is to identify the webpage with the right ranking SEO on the top 5. You also need to understand the separate content that you need to keep and the content that you need to remove. You also have to optimize the internal links.
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Increasing the Audience Engagement
The first thing that you need to do is to identify the content that engages your audience the most. You also need to figure out the topic that your audience visits the most. Identification and determining of the contents that create audience engagement is a must.
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Improving the Conversion Rate
Understanding and picking out the pages that give the best user experience to the visitors. You need to look for the lead generating contents.
After setting up the goals you need to match the goals with the content metrics. You can divide the content marketing metrics into four categories:
- User Behavior Metrics: page views, bounce rate, etc.
- Engagement Metrics: likes, share, comments, mentions, etc.
- SEO Metrics: organic traffics, backlinks, keyword ranking, etc.
- Sales Metrics: number of leads, conversion, ROI, etc.