In the digital age, email has become an indispensable marketing and strategy tool. Through this article, you will learn how to craft compelling corporate email newsletters that will help in advertising businesses and/or in promoting a positive company culture. Also, check out the downloadable corporate email newsletter templates that we have curated below.
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5 Steps To Make a Corporate Email Newsletter
An email newsletter is a digital document that contains information (redirect links, images, illustrations, etc.) about a product, service, event, individual, or a combination thereof. And as its name implies, it is sent through email.
In this article, we focus on making email newsletters that will be used in the corporate setting. The next few paragraphs outline the steps on how to create compelling and modern corporate email newsletters that can be used for various occasions and events for your brand or company.
Step 1: Choose a primary design theme or motif.
Just like creating any kind of graphic design project, the first step is to choose a design theme or motif. Choose one overarching theme that will dictate the mood and message of your email newsletter. You can choose from vintage Christmas email newsletter designs to modern email newsletter designs.
Step 2: Select a layout design.
After choosing a newsletter motif, it’s time to choose a layout design. Generally, simple and organized layouts work best. Create or look for a lookout design that incorporates uniform typefaces, uniformly sized images, and intuitively arranged Call-To-Action buttons as they promote a better reading experience.
Step 3: Write a compelling email newsletter ad copy.
Another essential component of any email newsletter is its content. More specifically, you need to craft an engaging email copy that gets people to click through your email links and then, eventually, purchases your product, service, memberships, etc. Conduct market research or AB tests prior to sending your corporate emails to your actual email lists.
Step 4: Compile all the images, illustrations, and/or links for the newsletter template.
Next, compile and save all the product photos, images, illustrators, links, and other related visual elements that you will need for your corporate newsletters. Make sure that they are obtained legally. You do not want to be sued for copyright infringement after your newsletters have been sent out.
Step 5: Download and edit a corporate email newsletter template.
Then, it’s time to start combining all the text, image, and formatting elements that you have gathered earlier into one newsletter template. On the other hand, you may download a pre-made corporate email ad template (multiple examples included below). These templates are preformatted with everything you will need to create an email newsletter without having to come up with a newsletter design on your own.
Remember all these steps and you will have a quicker and easier time crafting your organization’s corporate email newsletters and other marketing collaterals.
7+ Corporate Email Newsletter Templates
Check out all the corporate email newsletter templates in PSD and HTML file formats below. Each template design is fully editable so you can add, remove, or modify any text or image placeholders.
1. Architecture Email Newsletter Template
Be inspired with the Architecture Email Newsletter Template (featured above) as it can be used by any architecture, design, or real estate companies when sending their digital correspondences to clients and employees. The focal point in this newsletter design is a responsive and high-resolution photo. Edit this graphic template to feature your company’s own build or firm’s prime piece of property.
2. Business Email Newsletter Template
The Business Email Newsletter Template (shown above) is another top choice when it comes to making corporate email newsletters since it sports a formal design and workplace-appropriate layout. This template mainly uses a blue and black color scheme but feel free to customize this to match your organization’s official colors. A tip: Check a color chart prior to choosing new color combinations for your newsletter design.
3. Corporate Email Newsletter Template
Check out the Corporate Email Newsletter Template (pictured above) if you are looking for a newsletter design that beautifully combines images, layout, and typeface choices. This corporate newsletter can be sent out as a digital marketing letter to customers or it can be used as an internal email memo.
4. Marketing Email Newsletter Template
Need a more unique way to tell customers about your unique brand identity? If yes, try out email marketing and send out email newsletters using the Marketing Email Newsletter Template Design (embedded above). As a corporate slash marketing newsletter, you can find various uses for it. For example, you may use it as as Back To School Newsletter or as a Christmas Promotion Newsletter template.
5. Product Email Newsletter Template
The Product Email Newsletter Template (embedded above) is the perfect product launch email newsletter template. It sports a minimalist layout design that allows business owners to showcase the primary service or product that they are selling. When editing this newsletter template, do not forget to add tracking codes to the offer purchase links built into the template design. This way, you can accurate track the number of people buying directly from you email list/s.
6. Real Estate Email Newsletter Template
As its name implies the Real Estate Email Newsletter Template (shown above) is perfect for realtors and real estate companies who wish to send out informational emails to prospective clients. This newsletter template is fully responsive to make sure that the template comes out well on different display screens. Do not forget to add your company’s social media links when customizing this template.
7. Professional Email Newsletter Template
For those who want a more traditional newsletter design, try out the Professional Email Newsletter Template featured above. With this template design, you may choose between two color variations (blue and orange). Everything on this pre-made template is fully editable. And you can easily add your brand’s letterhead and logo design to transform this template into something that best suits your company or marketing campaign.
8. Clean Corporate Newsletter Email Template
Looking for a universally appealing e-newsletter design? Take a look at the Clean Corporate Newsletter Email Template (pictured above). This is a PSD template that follows the RGB color mode—thereby making the template render well onscreen.
Feel free to download and use any of the free and premium corporate email newsletter templates shown above. Remember, aside from being used as corporate email designs, you may also edit and use them as less formal marketing and retail email designs. And for more design and business tips and templates, check out the rest of our website.