Email newsletters can be a very powerful marketing tool when used properly. This special type of email functions like a newspaper that informs your users regarding your products and what your business has been up to. In order to help you maximize the full benefits of an email newsletter, here are five steps on how to make one.
5 Steps to Make an Email Newsletter
Step 1: Write an interesting title line
Write an interesting subject because this is the very first thing a reader will see. The goal is to write a title line that will grab their attention and make them want to read through your entire newsletter. Keep it short but interesting. Try to avoid generic lines or “too good to be true” lines as this might discourage readers from reading on.
Step 2: Write relevant content for your readers
Determine who is your target audience and make relevant content for them. Including even the slightest superfluous content will make your newsletter less valuable and might end up being ignored. So stick to whatever it is that interests your target audience to make more traffic for your website.
Step 3: Include offers exclusively for members
What else would spike up a person’s interest other than exclusive offers? Make sure to include a generous and realistic amount of this great deals on your newsletter. Most importantly, make sure that the deals and offers you have are relevant to the product and services you are selling.
Step 4: Use high-quality graphics and design
Of course, this should be a top priority in any newsletter. Humans are easily drawn to anything that is visually stimulating, and pictures are one of these elements. Take images to your advantage to direct a reader’s attention to what you want them to notice. Be careful not to overcrowd your newsletter with designs.
Step 5: Keep it short and get straight to the point
This is the general rule for all newsletter. Stacking up irrelevant and unnecessary contents will drive away readers. According to a research, the regular person doesn’t really read when faced up with a reading material, rather, they scan for anything that interests their eyes. So work well on your content and deliver quality read.
17+ Email Newsletter Templates
1. Bakery Email Newsletter Template
2. Startup Agency Email Newsletter Template
3. Personal Trainer Email Newsletter Template
4. Fitness Trainer/Coach Email Newsletter Template
5. Skin Beauty Clinic Email Newsletter Template
6. Business Consultant Email Newsletter Template
7. Branding Consultant Email Newsletter Template
8. Pub Email Newsletter Template
9. Christmas Holiday Email Newsletter
Let all eyes turn on you with this email newsletter which is perfect for the holidays! Grab this Free Christmas Holiday Offer Email Newsletter Template today! With its high quality graphics and vibrant colors, it surely will put everyone in mood for the Christmas season. Tis’ the season to get this template!
10. 4th of July Email Newsletter Template
Sparks will surely fly if you download our Free 4th of July Email Newsletter Template. Impress everyone with its royalty free graphics and well-written content, made by a professional team of graphic designers and writers just for you! Don’t let this template pass you by!
11. Eid Email Newsletter Template
Celebrate this special holiday through our Free Eid Ul Fitr Email Newsletter Template. What makes this template most convenient is that it is fully customizable on any modern device by using any modern editing apps such as Adobe Photoshop.
12. National Library Workers Day Email Newsletter
A website dedicated for hard workers such as library staffs would need the best email newsletter template for their special day. Download our Free National Library Workers Day Email Newsletter Template. It features a minimal design and effective layout. Get this template for free now!
13. Real Estate Email Newsletter Sample
If you want a faster and cost-effective way in order to have more sales, then you might to look at this Free Real Estate Email Newsletter Template. Boost your sales productivity by grabbing the attention of property investors with this effective template.
14. May Day Email Newsletter Template
Celebrate this special day using our Free May Day Email Newspaper Template. This template is fully editable and customizable. It only uses royalty free templates layered with scalable vectors. The texts are also arranged following visual hierarchy in order to observe a smooth flow of information.
15. International Earth Day Email Newsletter
Allow this Free International Earth Day Email Newsletter Template to help you encourage everyone to participate and make ways in order to save Mother Earth. This template’s layout would be very useful in educating people about the need of taking care of this planet. Best of all, this can be downloaded for free!
16. National Day of Prayer Email Newsletter
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17. Business Email Newsletter Template
Need to impress potential customers and clients? Then consider the deal done! Establish business relationships through this Business Email Newsletter Template. It only uses royalty-free templates layered with scalable vectors for easier repositioning, changing, and resizing.
18. Email Newsletter Design Template
Looking for the perfect template for your business? Then download this versatile Seasonal Email Newsletter Template. We know what our customers want, and this is one. It has a very eye-catching header and uses a great set of pop colors for an attractive design. This template’s overall layout is exactly what you just want.