4+ Real Estate Follow Up Letter Templates in PDF


People are always on the lookout for big investments. While any other investment would be as good as they come and as long as they are wisely chosen, you can bet that they would rarely regret the decision of putting their money on where they believe would be worth the cost. You may also see real estate thank you letters.

When it comes to investments however, a property of one’s own far exceeds the value of any other, since having a house or a building, with the land it sits on is arguably an unmatched feeling of fulfillment. After all, what better way to spend your hard-earned money stashed for years in the bank, than on something as valuable as a property in your name? Especially that these days, it’s quite hard to be part of the property ownership ladder. You may also see real estate letter of intent.

184+ Real Estate Templates in PDF, Word, Excel, PSD, HTML5, WordPress, Google Docs, PowerPoint, InDesign, Apple Pages, Google Sheets, Publisher, Apple Numbers, Illustrator, Apple Keynote, Google Slides - START DOWNLOADING

Real Estate Listing Appointment Follow Up

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Real Estate Follow Up Letter

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Power Real Estate Email Letters

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Buying and Selling In The Real Estate Market

For someone who is on the selling end, how do you convince those that can? How are you able to make them see that it’s the right time and that you can be trusted to look for a house or a building which would be their perfect match, whether they’re retiring, single or building a family of their own. The truth is, nobody can really say no to owning a property. You just have to win them over, but that’s usually easier said than done, what with the real estate market being rife with vultures that give the rest a bad name. Earning a potential client’s trust is hard to come by, but not impossible, even in the real estate business, whether you’re in a location with tough competition or a small town with hardly any other agent lining up to get the clients to their side.

For real estate agents, there are a number of things that lead to an estate sale, and it doesn’t end in the client, meeting with you and agreeing to an open house of a few properties. If they haven’t signed an agreement yet, you can’t count them to your accomplished leads just yet. Not until everything has been settled, signed, sealed, delivered and yours.

The most important and probably one of the most underrated part of winning more business with leads is the “Follow Up.” So you have to check with them. Shocker. Or not. You just have to be careful not to make it too constant lest you want the person to feel pestered with the regular calls and emails, which is highly possible with the most determined agents in the industry. You may also see real estate thank you letters.

Lead Follow Ups

The good news-follow up is the easiest task and strategy to use and is proven to give the most positive results. You know why? Easy again. It’s because most sales people, real estate or not, doesn’t think it is important at all and thus, they just forget doing it, leaving the clients waiting for that call and taking up the next person’s offer who was able to get in touch with them through a letter, asking updates about their decision regarding a certain property they were interested in. That means your loss, is another (more) diligent agent’s gain.

Look at it this way. There’s about 80% of sales that requires 5 follow up phone calls to leads after meeting them, yet there are only 44% of sales people who doesn’t give up making a follow up after one attempt, which would leas us to the million dollar question, how can you take advantage of the steps involved in mastering the art of follow-up and win more business, then sell more real estate? Which method of follow up is the best? Would phone calls do? How about emails? Actually, what about good, old fashioned letters through the mail? You may also see real estate offer letters.

Guide to Lead Follow Up for Real Estate Professionals

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More and more people are considering renting and being tenants since they have little choice, even for people who are at the age of settling down and owning a house. Not everyone has the luxury. Or the money. It’s difficult for them to earn the money needed to buy a property. But when they do, they hardly bat an eye. You may also see real estate letter of intent templates.

Writing Real Estate Follow-Up Letters

Too often, we also underestimate the power of the written word to convince, not realizing that most of the time, it’s the best mode of being able to communicate to the customer and being consistent enough to show them that we do value them and we do want to make that sale, but we also want to be of service and help them a property that they won’t regret of investing in. You may also see property offer letter templates.

1. Making a Good Impression

Because at the core of the art of making follow-ups is about nurturing the agent-client relationship in the process, not only to build a good reputation for the company you represent but also to have make a lasting impression about consistency, hard work and commitment to serving the clients who has the potential to bring you more business through word of mouth. You may also see interview follow-up letter.

2. Being Sincere and Professional

It wouldn’t hurt to be more professional about the way you present yourself. It helps build the confidence your potential client will have in you. The more presentable you are, the more trustworthy you appear to them. To ensure that what you’re saying are all the right things on paper, create drafts of what you want to discuss and make the necessary corrections afterwards. You just have to be careful not to sound too monotonous as if you’re saying something on a script. You may also see thank you email after teaching interview.

Be sincere and customize your drafts in a way that it would be personal to your leads. Relate how their interests and personal taste would appeal to the property in question. Remember that just like you, they too, are people with real feelings. If you make a draft of something that you have no intention of following up with anyway, what makes you think they would be interested to respond? It goes both ways, more so with leads, because after all, you’re the one who needs them, not the other way around, whichever way you look at it. You may also see interview follow-up letters.

3. Ask Questions, Avoid Small Talk

You can start of with the regular salutations. Then get to the point and don’t make small talk, That’s unnecessary. Bring on the questions, like asking for a convenient date to discuss their options. Or verifying negotiations they want to make. Writing your follow-up letter with questions gives them a sense of control. This way, they wouldn’t feel like you’re being pushy and wants to close an agreement as soon as possible without considering their other needs and addressing their concerns. If they feel more involved in the whole process, your lead would be more willing to work with you. By maintaining openness and not sounding like you want them to make a quick decision, you present yourself as someone who knows exactly what they’re doing and the importance of a follow-up.

4. Keep It Simple

You may be have aced crossword puzzles and word games because you have the vocabulary of someone who reads over a hundred books a year but you’re writing to express a simple follow up message, not trying to impress anyone to have it published. The KISS (Keep It Simple and Sincere) rule counts in any written message. While you don’t want to make it too formal, you do want to get to the point immediately. Write in a language that’s concise and easy to understand. This isn’t a literary paper. Shakespeare will not do. Avoid metaphors at all costs, because you don’t want to obscure or hide your message. You may also see thank you letter after phone interview.

5. Make Your Letter Stand Out

This is a business communication letter, It should be treated with brevity and the way to achieve brevity is only through clarity. 15 seconds is to a business follow-up letter as 15 minutes is to Andy Warhol’s description of quick fame. That’s all it takes. If by 15 seconds, the lead still fails to get the message, you can bet your letter is going straight to the trash. That’s what you need to watch out for. Rewrite as necessary. You may also see follow-up thank you letters.

  • Address all correspondence in a personal way. Don’t ever write anything like “To Occupant.” Prospect tenants or Occupants aren’t buying or selling real estate, but people do. You may also see follow up email templates after an interview.
  • Personalize each letter according to whoever the recipient is. When it comes to personalizing, nothing would ever come close to the handwritten way, but it isn’t always practical. While you’re at it, get the recipient’s name right. With the aid of a computer, this should be very easy and simple. You may also see follow-up rejection letters.
  • Never cover up the real purpose of the letter by sending it and making it look like an official government or authority letter. It’s grossly unprofessional, never mind unethical to mislead your real estate lead, and you can expect it would leave a bad taste if you do it that way. It’s important to establish yourself as a professional and act the part. You’re not a sleazy crook. You may also see business thank you letters.

Email Letter Scripts for Real Estate

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Aside from the fact that providing a well-written record allows little chance for questioning the real message, writing down what you have to say provides the meaning that have a way of getting lost in verbal exchanges. There are also times when writing is the only option left for effective correspondence because the recipient have no access to technology, the number of people you’re trying to reach, or the complexity of the information that gets shared. You may also see employment follow-up letters.

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