Brief and Concise Information
No one wants a newsletter article that is indirect and too long to read. It is advisable to use bullets and keep your sentences short and concise as much as possible. Although you will not be able to elaborate the details, you can surely provide your target readers with a clear overview. If the information that you will write on your newsletter is quite complex, you can provide more resources or suggest readers to contact you for more information.
Use Relevant Images
Incorporating images or prices that are relevant to the content make your newsletter article look more professional and credible. You should avoid putting images just for the sake of making your article look good. Do not forget to include the name of the photographer and provide a caption for the each image to make it understandable to the readers.
The main purpose of using a headline is to capture the attention of the readers. However, it is not recommendable to use flowery words for your headlines; instead use active verb/noun, new developments, and offer benefit to make them sound interesting.
Mind the Copyright Issues
To avoid copyrights issues, make sure to always cite or provide sources and references when using quotations and facts.
Proofread the Article before Finalizing
Spelling and grammatical errors, as well as typos, make the content of your newsletter look unprofessional and unreliable. Take a few minutes to carefully and thoroughly examine it for any errors and have someone to proof read the draft of your article before sending them to your readers.