Insertion order is a legal document that is signed to validate the fact that the advertiser has agreed to run a campaign on the publisher’s site. Abbreviated as IO, the insertion order shows the agreement between the publisher and the advertiser. It is the final step of the contract between the two parties after which the advertiser is obligated to run ads on the publisher’s site.
6 Steps to Make an Insertion Order
Step 1: Determine Duration
When will the campaign start and when will it end? The duration of running the campaign is the first thing that needs to be mentioned in the insertion order. This duration is generally set by the publisher. However, negotiations can be made to extend or reduce the timeframe.
Step 2: Determine the Ad Unit Dimensions
When you run a website, you need to run advertisements on it to generate significant revenue. But before that, you need to determine the size of the ads to be put on the site. There are several types of ads out there, and each ad type has a distinct unit dimension. Consider your website and the type of ads you want to run, then decide what the size of those ads would be.
Step 3: Specify the Target Audience
Advertisements are seldom generic. In most cases, they are targeted toward a specific audience. If you have decided to run ads on your site, then you also need to know the target audience for those ads. Once you have selected your target audience, you should include it in the insertion order.
Step 4: Mention the Number of Impressions
Ad views are referred to as impressions. One impression means that the ad has been viewed once or has been displayed once. Generally, it is not possible to determine the number of impressions from the site visitor’s point of view. So the number of impressions where the ad is displayed can be determined by the publisher.
Step 5: Determine the Pricing Structure
In advertising, there are various types of pricing structures. The publisher and the advertiser can negotiate this structure but the final decision is usually taken by the advertiser. The pricing that is settled upon by the two parties needs to be such that the client gets a significant return and the advertiser can make profits.
Step 6: Define the Total Cost
The final step of the insertion order involves mentioning the total cost of the ad campaign. This is decided and included in the order by the advertiser after negotiations with the client. This section should also include the method of payment to be used.
21+ Insertion Order Templates
1. Insertion Order Template
If you are running a website for your business, ads are the best ways to generate significant revenue. To seal the deal with the advertiser, you need to form the insertion order. This is why you need to use this order template. This template will help you make a proper insertion order for your ad campaign. You can download the template in Google Docs, Word, Pages, Numbers, Excel and Google Sheets format.
2. Print Insertion Order Template
Ad campaigns can be run on websites, print, radio or TV. Accordingly, insertion orders are made. If you want to run the ad campaign for your publication, then you need to make a printing insertion order. And this order template in Excel is here to help exactly with this task. Use this template to make your customized print insertion order.
3. Advertising Insertion Order Template
In the ad proposal process between the client and the advertiser, the insertion order is the final step to be signed. You can make a perfect advertising insertion order if you just make use of this order template in Google Docs. This template has been designed specifically to help make advertising insertion orders. Hurry and click on the download icon to use the template!
4. Sample Insertion Order Template
If you want to validate the fact that your advertiser has agreed to run an ad campaign on your website, then you need to make an insertion order. But you won’t have to make the order from scratch if you just make use of this order template sample. This template features a sample insertion order with separate sections for providing the advertiser information.
5. Advertising Insertion Order Example
Are you a rookie at making insertion orders? Then we would suggest that you take a look at this order sample template that we are providing before you start to make yours. This template provides a file containing an example of an insertion order that you can use as a guide. The template is the best tool to use to make proper insertion orders.
6. Simple Insertion Order Template
Insertion orders are serious documents. However, this does not imply that it has to be overly complicated and elaborate. With the help of this simple order template, you can make a simple insertion order quickly albeit efficiently. To use the template, all you need to do is download the template in PDF format and then fill in the required information.
7. Insertion Order for Digital Advertising
Advertising campaigns differ based on the media. Hence, insertion orders also differ accordingly. If you want a digital advertising campaign for your business, then you need to download this order template. This template contains a sample insertion order for digital advertising that is very simple and easy to use. Download the template now to get access to it!
8. Simple Insertion Order Example
With this order template in PDF, you can get access to a file featuring a simple insertion order example. The template contains original content such as separately titled sections for choosing the cover positions, color rates, artwork, and other related ones. You can easily download this template in any operating system and also customize it according to your needs.
9. Advertising Insertion Order Example
Insertion orders are made to avoid any misunderstandings or confusions later regarding the ad campaign. Such orders are signed by both the client and the advertising agency. Are you having trouble making this order? Then this editable order template is the perfect tool for you. This template provides the content in the portrait style orientation just for your benefit.
10. Print Advertising Insertion Order
The insertion orders for the ad campaigns differs from each other based on the different media used. Do you need to make a print advertising insertion order? Then what are you waiting for? Download this order example template now to make your insertion order. This template has been built to help you make such orders with minimum effort.
11. Insertion Order Example in PDF
A typical insertion order needs to have all the details of the ad such as the title, the duration of the campaign, the payment structure, and other similar ones. But why go through all this trouble when you can get at your fingertips a ready-made blank insertion order? Download this order template now to get access to that sample file.
12. Sample Advertising Insertion Order
Do you have an agreement with an advertising agency to run ad campaigns on your website? Then validate that agreement by making an insertion order with the help of this professional order template. This template will help you to make good insertion orders that are suited to your advertising needs. Just click on the download icon and you’re good to go!
13. Website Advertising Insertion Order
Are you looking for a tool to help you make proper insertion orders for your advertising agreement? Allow us to introduce you to this order template that has been specially crafted to help you make working advertising insertion orders. The template provides a file containing a sample website advertising insertion order that can help you as a guide.
14. Electronic Advertising Insertion Order Form
This electronic advertising insertion order form template provides you with a file containing an example of an advertising insertion order form. The template features a blank order form with titled sections for providing the advertiser information along with two distinct grids for e-news and leader news, respectively. You can also customize the template according to your convenience.
15. Print Advertising Insertion Order Form
Insertion orders can be made using several different kinds of procedures and applications. However, you would have to create one from the start for all the methods. That is why we are offering you this sample order form template to solve your problem. With this template, the task of making insertion order forms wil seem like a cakewalk.
16. Simple Advertising Insertion Order
17. Digital Advertising Insertion Order Template
18. Basic Advertising Insertion Order
19. Advertising Insertion Order in PDF
21. Basic Digital Advertising Insertion Order
22. Advertising Insertion Order Form