It should be no surprise that a lot of establishments hire cleaning services to make sure that everything regarding housekeeping is taken care of. So, if your small business is one that primarily focuses on cleaning for different people, then you need to find a way to advertise it so that people will keep choosing you over your competition.
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You have to think of strategies that will help people see that your cleaning services are the one that they can trust and the one that they should hire. And what better way to do that than by coming up with a good sample marketing plan? This article is going to teach you how you will create an efficient cleaning marketing plan that will help promote your business so that you are able to meet your company’s goals.
Marketing Plan Template
Simple Marketing Plan Template
How to create a cleaning service marketing plan
Finding new clients is hard for just about every business, and this is especially true if your business is a part of the cleaning service industry. There are a lot of factors that contribute to this. One of these factors is that there are people who do not particularly enjoy having their house or establish cleaned by a professional. You do not just want your business to be promoted through word-of-mouth means. You should have direct control over how your cleaning services proposal reach the ears of other potential clients. This is the reason why people create simple marketing plans for their cleaning services nowadays.
Although there are some who find it difficult, or even scary, to try out digital marketing plan, the effort is worth it since it is one of the best ways to gain access to a ton of different clients in the easiest manner possible. So, here are the things that you will need to do to create a marketing plan that will benefit your cleaning service:
1. Set up a website
If you are going to move on to a printable marketing plan, then you are definitely going to need a website. A lot of people think that they can just use social media site such as Facebook or Twitter to help them promote their cleaning services. Unfortunately, this is a mistake as it is risky to just rely on these to promote the business. One good reason for this is because these social media sites are owned by someone else. So, let us say that one of them were to suddenly fall one day or that something happens which compromises the social media site, that would mean that your business promotion is also being put at risk.
Also, it is very noticeable that these social media sites tend to change at certain points in time. This means that your marketing efforts through the use of these sites could be heavily affected, and not for the better. They may just render your marketing efforts useless as quickly as the changes happen.
So, it is definitely better than you create your own website for your business. This way, you are the person who is in charge and you are the one who gets to decide if certain changes need to be made or if things are fine the way they are.
Your own website should be set up as a great destination for customers and prospective customers alike. You want it to show what your business is, what your business does (in this case, provide cleaning services) when you are able to do it, and how you are going to make sure that you get the job done.
2. Start with search engine optimization
Search engines are always a scary thing. You want your business to be on the first two pages if ever a potential client were to search for “cleaning services” on a search engine like Google. There are basically two things that affect how your business is found through search engines. Those two would be trustworthiness and relevance.
Trustworthiness is determined by a few key factors, like links to your site from other trustworthy sites, online reviews, user experience data, history, and more. Relevance is determined by things such as messages that are clearly conveyed to your customers, the helpfulness of the content that is on your blog website, the keywords, and any other similar factors.
So, what does this all mean? Well, when it comes down to your cleaning services, then there are just two important things that you have to understand:
- It is important that your business appears trustworthy to the masses. If you want to make sure that your business appears in the first two pages of search engines such as Yahoo, Google, or even Bing, then there are a couple of simple things that you can do. You just have to make sure that you do what your website tells your customers that you can do, get great customer reviews, earn backlinks from other trustworthy sites, and make sure that your business sticks around for a good amount of time. Continue to please customers who decide to visit your website and hire your business for your services. The more trustworthy you are, then you can expect that your business website will stay on the front page of every search engine whenever someone decides to look up “cleaning services”.
- Make sure that your business stays relevant within the industry. If someone is going to start searching for cleaning services, then that person would not want to find another profession like a plumber or a handyman during the search. You must make sure that your minimal website is clear on what it is your business does and how it does it.Take into account the questions users might have when they enter your site and, from there, you can work hard at providing a proper description that you can feature on your cleaning service responsive website.
3. Get on social media
While social media does have some of its own risks, it does not mean that you should not use it to promote your business and your services. There is always a place for social media on any marketing plan. The reason for this is because it is one of the easiest ways for you to gain access to a lot of potential clients. Since just about everybody makes use of social media nowadays, you are bound to get a good amount of people to hear about your business and what it offers.
So, if you are going to create a social media page for your cleaning services, then you should focus on at least four to five posts that will provide value to your followers. You can decide on different pieces of content that will help them engage with your business. The posts can be ones that can make them laugh or ones that contain information that will offer them tips on how to do a bit of self-cleaning.
4. Rinse and repeat
The one major thing that you should know about digital marketing is that seeing results will always take time. Sometimes, it might just take a couple of days until people decide that your business is the one that they would want to hire. Then, there are times where it may take weeks or even months until they decide that they want to hire you. The reality is that you will never really have the chance to know when exactly you will be able to acquire results and what is going to work immediately for your business. However, this does not mean that you cannot do a simple research analysis on what is working and what is not working.
To effectively measure results, decide on some key performance indicators (KPIs) as these will help you determine the failures and successes of your sample digital marketing plan. So, let us say that you have just finished setting up the website for your cleaning services. You might decide that KPIs are the number of leads you win via the Internet, the amount of traffic, and the average amount of time a person spends on your site.
If you want to be able to measure these results, then you should seek out some analytical tools that can help you measure everything in one place. There are tons that you can find online and they things that you should fully utilize if you want to keep track of how well your marketing plan sample is doing in terms of numbers and logistics.
If you would like to learn more about this particular topic, then all you have to do is go through our site until you are able to find the articles that can give you the information that you need. You may also see strategic marketing plan templates.