A lot of preparation goes into launching a product. Several things need to be taken care of and one should tactically approach them. Being disorganized can lead to failure, so to avoid that it is better to plan all the steps first. A business plan makes it clear as to what needs to be done, and hence, people are less prone to making mistakes.
95+ FREE PLAN Templates - Download Now Adobe PDF, Microsoft Word (DOC), Microsoft Excel (XLS), Google Docs, Apple (MAC) Pages, Google Sheets (SPREADSHEETS), Apple (MAC) Numbers, Microsoft Publisher
5 Steps to Create a Product Launch Plan in Google Docs
Step 1: Create the Cover Page
Visit docs.google.com to create a new blank page in Google Docs. We are going to use this software for its superior collaborative abilities. Create the cover page. It basically needs to contain the title ‘Product Launch Plan for’ followed by the name of the product. If you want the information to remain confidential or haven’t decided on the name yet, write the product code.
Step 2: Write an Executive Summary
Somebody who just wants to take a quick glance at the plan, might not have the time to go through each and every detail. An executive summary proves to be useful in that case. So give a brief description of what has been mentioned in the upcoming section of the document. It should focus on giving just the relevant details.
Step 3: Market Analysis and Competition
Before launching and preparing the product, a company needs to do some market analysis to learn about the market demand for the product as well as the target audience. Also, one needs to find out who the competitors are in the field. So, write down the details of your findings in this section.
Step 4: Strategies and Objectives
After you have figured out who your target customers and competitors are, you need to come up with a solid plan that you can use to gain an advantage over the competitors. You should strategize your approach and create some goals based on that. If there is something extra that you can give but your competitors are not giving their customers, it is a great opportunity to capitalize on.
Step 5: Financial Details and Management Team
So, once you have set your goals, there are some investments that are needed to be made. A portion of it will go to marketing and running campaigns, another portion will go to prepare for the launch event. You need to have separate teams taking care of these tasks. Each of them should be allotted a certain budget as well.
5+ Product Launch Plan Templates
1. Product Launch Plan Template
While talking to your investors you might be asked to present a product launch plan. It is always a good idea to stay prepared. That is why we suggest that you download this editable product action plan template. It is a professional template created by the best minds in the business. We have made sure that the quality is top-notch.
2. Product Launch Marketing Plan Template
This sample business plan is perfect for you if you are thinking of formulating a strategy for marketing your product. Our professionals have spent a considerable amount of time to bring to you such a high-quality product. So download this plan template in Word and start entering the necessary details.
3. Product Launch Strategy Plan Template
If you are looking for a small business plan that can help you with your market entry or product launch, you need not look any further than this. All you need to do is download and edit this plan in Google Docs and you should be good to go. There are other templates that might interest you as well. So, if you have time, consider checking them out as well. All of them are equally good.
4. Product Lunch Plan Example
A product launch plan requires a number of steps. If this is the first time you are attempting one, you should really consider taking a look at this sample action plan. If you are thinking of submitting it to the investor, then you might want to make it look good as well. In that case, download our high-quality management plan that is bound to impress them. Consider bookmarking our site as well for future reference.
5. Product Business Lunch Plan Template
Are you looking to create a project plan for launching a product? We can help you create the best project plan that you have ever created. All you have to do is download one of our templates and start editing them. All of them are equally good and which one you would like boils down to personal preference. Choose whichever you like and start working on it.
6. Product Launch Plan Template in XLS