The rest of us have a lot to thank the likes of Alan Turing, Steve Jobs and the present-day tech, especially the internet geniuses of Silicon Valley. With the advent of technology in the 21st century, the internet have been considered to be a major life-saver when it comes to checking and verifying information. You can also read social media marketing plans.
It has especially been a big advantage and an important ally to businesses the world over, from large corporations to startup companies. And for almost every consumer, the social media is a haven for real time updates on their favourite brands’ product launches and other brand-related information.
For small and medium business owners, having a small business especially one that’s almost built from scratch, is always rife with challenges, especially with competition. You always seem to run short on resources when all you want is to improve your marketing efforts and have campaigns that may not match the big boys but will always give you a fair share of the market and a decent customer base.
One thing that makes up a very important part of getting your business on the forefront of conversations and also often the most business-budget friendly, is through the effective use of the internet, specifically the social media.
Being in charge of social media to further marketing and promotional efforts warrants a full time job or even just a part time employee to handle it, but you’ll still do great even if you do it yourself, at least at first, and while you don’t have the resources to hire someone dedicated to company social media or multimedia marketing platforms. You may also like sample social media marketing templates.
You can use some key elements already adapted by other small businesses and customize them according to your needs. Just take note that social media can bring a business in many different directions, most of them with the intention of helping a business improve although some of them end up being totally abandoned because of lack of planning and strategy on how to use it.
In these modern and digital times, the social media is possibly the best marketing channel and also the best content promoting platform but before diving right in to social media and creating or improving your company social media profiles, you should start with a sample plan. What do you hope to accomplish with it? Are there any goals that needs to be set? With people’s nonstop google search and checking a company’s online or digital profile before deciding to trust them or be confident in buying their products, there’s no alternative to having and building your social media presence.
Start off by taking a good look at what’s currently working or at least, what had worked out well for your company in the past. This is because it’s too easy to jump and start the planning process without taking the time to step back and reflect, without realizing that it could be more insightful in helping to avoid committing the same social media marketing blunders. Auditing your social media graphics, posts, and engagements, may also seem like a stretch because of the amount of content involved so people tend to just skip it only to get confused halfway through the year, in trying to figure out where their social media plan and strategies failed.
Asking yourself the some simple questions may help you the information you need for the first stages of your planning process:
1. What is working?
2. Who are your customers?
3. Where do they hang out or converse?
4. What is your most valuable social media channel?
5. Where should you set the focus of your efforts on?
6. What are there opportunities for growth?
7. Which platforms are you having a hard time with?
8. How much effort are you wasting?
9. What are your competitors doing?
Any company or organization should be able to address the questions above, and believe it r not, the answers to these questions would help develop a strong foundation for building your social media plan.
What do you want to accomplish by using social media? Is it simply customer brand awareness? Spreading content for your company website? Is it for increasing sales for your products and services? Defining your goals properly will help you through choosing which platform you should prioritize or how to maximize them all. It also be very important once you start sharing content to each of those platforms.
If you have since started your simple business, you should have a good understanding of who your target audience is and where they are most likely to spend their time on the internet and social media. Once you establish where to build your customer base from, you’ll want to gather more information regarding the platforms that the community is spending much of their time on.
Before deciding which social media platform to try first, it is important to remember that Facebook, Twitter, Instagram and Snapchat all at once, will be too many to handle. Starting out with two to three social media profiles will be better and one of the worse things that can happen is creating one profile in different platforms only to abandon them altogether, a month or to after your creation or rarely share and post relevant content. You can also like social media marketing plan templates.
Upon choosing which platforms to take on, backtrack to the audience you want to attract. For example, Instagram and Pinterest are largely visual social networking channels so it makes sense to build a presence and create profiles there first if your business can produce great images. If you’re a freelance photographer, writer or graphic designer, Twitter would be a great place to start developing your credibility, reputation, and interacting with your customer bases or even joining in important conversations of people working in the same freelance industry.
B2B companies often come out successful when they use LinkedIn for lead generation and sales. Facebook is an obvious and probably the safest bet because it is the biggest social networking platform where people are most likely to be, although it’s not necessarily the best platform for the type of business you have. It’s also a great advantage when you understand the demographics for each platform.
Finding good images for your posts can be very time-consuming on top of monitoring your interaction, but most often than not, images are the most important part of having a content that attracts an audience. Don’t forget, people are highly visual, and they often judge the company’s products and services or what the company can offer, with the type and quality of images they post. You may also see sample social media marketing plans.
For non-graphic designers and those who doesn’t have a professional background with photography, tools like Adobe Lightroom and Canva can make it a lot easier to quickly produce or improve images. There are also websites like ours with a great selection of helpful templates to choose from. Not having Photoshop installed or not knowing how to use it, shouldn’t stop you to make quick edits to your photos. You can have Pixlr which is another great and user-friendly tool. You may also see social media action plans.
Being successful in your sample social media plan means doing more than just publishing content and wait for people to see it. This is where your social media presence and visibility starts to wane down. If you want to build a good following and earn authority online, you should know how to engage with the audience you’re trying to impress and attract. Here are just a few of the steps you can use to help you engage and gain a better following:
Find sites and blogs that share the same interests or the ones that are relevant to your profile and follow them.
Use the social media features more. Like, comment, and share content from relevant sites and social networking profiles of people and companies ho have established a good presence in social media and mention your appreciation for sharing content. This would also help people see you more and know that you are on social media. You can also like sample social media action plans.
Start creating Twitter lists to be updated on the activities and news about important personalities that your industry are discussing. Use Twitter analytics to check your progress and audience visibility. You may also see social media marketing business plans.
Most platforms have free analytics such as Facebook and Twitter, which you can use to measure your presence as what have been previously stated. They may not give you other users’ complete information (which should always be the case for obvious reasons) but data in your analytics make you see which content or posts have the most engagements and which ones have garnered the most clicks and traffic. This way, you’ll be able to understand what your followers are interested in and plan accordingly. You can also like restaurant social media marketing plans.