3+ Product Market Analysis Template – DOC, PDF

When a business decides to come out with a business or wishes to know about the popularity of its existing ones, then that would require a lot of information. Knowing how well they’re going to do in the market is essential as it will allow them to make decisions that will help the business towards the path to success. You can also read time impact analysis.

What this means is that you will need to be able to analyze all of the different factors that could contribute to the failure or success of a product. And that’s why this article is going to teach you how to come up with a product market analysis.

Product Market Analysis Template

product market analysis template
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Size: A4, US


Free Market Analysis Example

free market analysis template
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Size: A4, US

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Sample Product Market Analysis in DOC

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Size: 239 KB


Product Market Opportunity Analysis

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Size: 31 KB


The Benefits of Doing a Product Market Analysis

While the purpose of doing one is pretty clear, you must know that it contains benefits other than telling you if a product will succeed or fail. Here are a few reasons that will compel you to do a product market analysis:

  • It allows you to come up with the best possible strategies – Since you know how well your product is doing, then you should be able to think of the different ways that can ensure its success in the market. It’s all about knowing how you’re going to make the product sell towards your target audience and coming up with the best marketing strategies is the best way to go about that.
  • It lets you know who you should be targeting – When you come up with a product that you want to market and sell, then you should also know who you’re going to want to sell it to. The analysis should give you an idea as to who your target audience is supposed to be, allowing you to know what the best methods are in terms of attracting them and getting them to buy the product. You can also like sample organizational analysis templates.
  • It prevents you from wasting time, money, and resources – If the result of the product market analysis shows that the product isn’t exactly doing well, then that’s basically telling you to pull the plug on the operation. Knowing when to stop and come up with a different product and/or strategies is something that you’ll definitely want to do. Also, it helps ensure that you don’t waste your time on unnecessary expenses. You can also like impact analysis.

How to Do a Product Market Analysis

Remember that the entire point of doing this type of analysis is so that you can determine the different factors that could lead to a product either failing or succeeding in a particular market. Business owners will always want to know the odds of whether the product that their business is coming up with or the ones that already exist will be a hit with the consumers. That way, they can easily figure out if they need to make a few changes, keep the product as is, or remove it altogether. The more information the analysis presents, the easier it will be to come up with the decision. You can also like budget analysis templates.

So with that in mind, here are the steps that will allow you to do a proper and effective product market analysis:

1. Understand the Product

The first step when doing a product analysis is to understand the product itself. Determine whether it’s one that’s new and has just recently been pushed into the market or if it’s one that has already been in the market for a while. Then you’re going to have to take a good look at its different features.

Start by looking at what the product is meant to do. Is there are a particular problem that can be solved with the features that the product provides? If so, then make sure to place the answer in writing and document it. You may also see risk analysis templates.

Then you will need to take a look at anything that makes the product unique. Does it have anything that sets it apart from other products of a similar nature? Is there anything that can give it that edge? Again, you will need to write down the answer into the analysis document once you have figured that out. You can also read cash flow analysis templates.

Remember that you must explain the product in detail so be sure that you don’t leave anything out.

2. Know Who the Product Is For

Once you’ve been able to understand the product that’s being assessed, then the next step is to figure out who the product is initially meant for. This means that you will need to know the business’s target audience and see as to whether or not the product being assessed fits in meeting their needs and wants. You may also see business analysis templates.

Look into the business and see who they define as their main audience. Then gather as much information as you can about them. This would include everything from the basic demographics to the geographics. You’ll need to know the business’s intended target audience’s needs and wants. Then you assess whether the product has many features that will be able to meet those needs and wants. You can also read requirement analysis templates.

The outcome can help determine whether the product is the best choice to sell to the business’s target audience, or if it’s best to make changes or go with another product that will have more of an impact. Or if the analysis shows that the product is meant for another audience, then a suggestion can be made where the business can place their product and marketing efforts on that particular audience instead. You can also like performance analysis reports.

3. See How Well It Does in the Market

The next step is to determine just how well the product is going to do in a market. Whether it’s new or has already been in the market for a period of time, measuring its success is vital in helping one come up with decisions which revolve around the product. You may also read free analysis templates.

What you will need to do is gather data on how the product is doing. You will need everything from sales reports to expense reports. You’ll obviously want to the number of sales and revenue to exceed the number of expenses. So if the product manages to do that by a wide margin then you can say that it’s a success.

If not, then you’re going to have to understand why that is. One method that will allow you to do so is by looking at the results of surveys regarding the product being assessed. These can help you see whether the target market or consumers, in general, are satisfied with what the business has to offer; this allows one to see just how well the product is being received, allowing them to decide if they should keep selling it or make drastic changes. You may also see business impact analysis templates.

4. Know the Strategies in Which the Product Is Being Marketed

A product will not sell well if it isn’t marketed properly. So what you will need to do is to take a good look at how the business is going about in marketing the product being assessed. Its success or failure can greatly be determined by the amount of marketing effort that’s placed into it. So if a business is marketing it right then most likely a ton of customers will hear about it, possibly leading to a huge number of sales. If done wrong, then barely anybody will know it even exists and it won’t be surprising if there’s only a small amount when it comes to sales figures. You can also read printable analysis samples.

So take a look at the business’s marketing strategies and assess as to whether or not they’re going to be effective towards the intended target audience. If the business has yet to come up with a decent marketing strategy, then it’s important that you are able to point out that they will need to create one as soon as possible.

5. Assess the Products and Marketing Strategies of  Competitors

There are bound to be other rivaling businesses that are aiming for the same target audience, meaning that you will need to assess their marketing efforts as well as the product that they’re selling. The information is very valuable to the organization that you will be providing it to as it will allow them to figure out how they will deal with these threats. You can also see printable project analysis templates.

So go through the top three competitors in the industry that deals with the exact same products and services. Then you must take a look at the features of these products and see what gives them the edge. When you’ve understood that, then you must assess what strategies they’re using to sell their products. You can opt to go with surveys or asking the competitors’ customers directly to obtain the information. You can also see force field analysis templates.

Although it won’t be easy doing a product analysis, you’ll definitely reap the benefits it provides. So long as you follow the steps above then you shouldn’t encounter any problems. You may also see sample software gap analysis.

In the event that you would like to learn about the other types of analysis that you can possibly conduct, then you can always decide to go through our site. It has many different articles, all of which contain information that should be able to help you out. Just be sure that you read these articles thoroughly so that you can make the most out of whatever information they happen to provide. You may also see cost analysis templates.

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