With the centennial issue of global warming and other environmental concerns that haunt the everyday work industry, multiple government agencies and environmental nonprofit organizations have been proactive on a crackdown of companies that are too hazardous to continue operating. As such, green businesses rose as a solution to keeping up with these concerns to serve as a concrete promise of abating the decline of an environment. You may also see proposal samples.
A green business, also known as sustainable business, is a corporate model, business presentation, or enterprise that imposes work processes and solutions that has little to no negative impact on the state of the environment, community, society. It is a kind of business that strives to meet multiple bottom lines with its progressive policies that pushes for environmental safety and human rights preservation.
The structure of a green business proposal is just like any other business proposal. It should have a cover letter, an executive summary, problem, solution, However, to ensure that what you’ll be coming up is a quality proposal, take note of these three important elements that should be apparent throughout:
1. Your knowledge of the client’s need: A proposal is more than a written formal document asking for funding. It is a conversation. Treat your proposal as if you are talking to someone who has a problem and you are doing your best to put this person at ease by expressing your understanding of their problem. Selling your solution without an expression of sympathy will only disconnect you more from your client. Set a tone that says you have understood the problem of your client, and you are knowledgeable about it.
2. Your credibility as a problem-solver: This is the tone in your proposal that will make your investors believe in your idea and your credibility as an executive of this idea. Ensuring them that you can deliver the results they need and you have the experience for it. Treat of this element as a pitch deck sprinkled throughout your proposal—you are continually peppering them with an appetizer that makes them want to let you actually get the job done.
3. Your compelling call-to-action: Don’t let your client’s attention go to waste. Invite them and tell them what to do next. Call to action means that you prompt your potential investors to actually get on board with your green business idea. This is how specific you are with your green business model in its important aspects such as your business timeline and resources you will need. Overall, your call to action should effectively lead your investors to want to have a discussion with you.
As mentioned in the preceding sections, your green business proposal follows a standard structure of a regular proposals. The following items enumerate the steps in making a proposal and the necessary tweaks you need to impose for it to conform with your green business.
1. Executive summary: The executive summary of a regular proposal is always client-centered, and they should not be any different for a green business proposal. The amount of details that you need put in your executive summary depends on the type of green business you are proposing. However, one thing that remains for certain is that you need to state from the get-go the urgency of your green idea to be imposed, and you will have to make your prospective clients believe that it is under their needs for it to maintain the tone that you are putting them first.
2. Problem and solution: While the executive summary highlights your clients, this section of your problem and solution puts your green business idea to the spotlight. Provide pages that describe your solutions for the client with your green business. You may have to add subsections for a more detailed dissection of your topic such as list of your products and services, benefits, organizational structure, warranty, etc.
3. Funding requirements: This is the part where you will pitch the amount you need to execute your green business. There is no amount too small or too large as long as you will be able to provide justification, or even a detailed denomination to ensure that your prospective investors will know how their money is spent.
4. Other specialized sections you can add: The additional sections you can add depends once again on your green business idea. These sections should tackle topics and aspects of your business that the investors and clients want to know. For example, if you are proposing for an efficient recycling system, then you may need to discuss details regarding transportation, facilities, and waste handling methods.
A green business proposal follows the size of a standard proposal template, which is:
Standards have been established when it comes to the layout of a business proposal, and the same guidelines should be observed in a proposal for a green business. The font size of your subheadings should be at 12-14 points while the body is at 10-12 points. Of course, you must only use the same font throughout with the most recommended ones being Arial, Verdana, and Helvetica. All subheadings should start a page in they should also be set in bold.
What should go in a cover letter for business proposals?
The cover letter of your business proposal is basically the same with that of a basic resume. It provides an overview of your proposal and a brief synopsis of your company’s background and qualifications. But instead of endorsing yourself like in the cover letter for a resume, you would be promoting your green business undertaking.
Establishing a green business defeats the stigma that entrepreneurs and businessmen are hard and cold people that only want to extract but not to give back. And while some powerful entities may try to discredit these valid concerns, no one can seem to stop the burgeoning trend of greens businesses, as it should be if we want to become the humane society we all strive to be.