Unlike a business plan, the focus of a sound marketing plan is on keeping current customers and winning new ones. It includes figures, facts, and obviously, objectives. A great marketing strategy defines the tools and tactics you’ll use to achieve your business goals starting with sales. It’s your action plan—what you’ll sell, who the buyers are, and the methods you’ll use to generate leads that translate to sales. You may also see proposal samples.
Elements of A Good Marketing Agency Proposal
Unless you’re using your marketing plan or proposal to help you with the funds, writing one doesn’t have to be a lengthy and complicated job, nor would it need to be sophisticated. It just needs to be professional and realistic. If you’re working in an agency, then you probably prepare proposals. It could also be that you’re currently among those who constantly feel the pressure of winning marketing contracts with ideal clients. You can also check out proposal templates.
If your recent proposal has not got you in the right place, try again, and this time, with the following elements:
1. Plan: Share your thoughts on how you are better than your competitors and how you will interact with your target audience. Your expectations from the project also matter; be upfront, and you will likely eliminate clients who aren’t a fit for your business.
2. Research: This is the stronghold of your proposal and your local library, no matter what you think of it, is a great place to start. Get your hands dirty scanning pages of reports such as Standard & Poors or IBIS World and other relevant documents. Some library cards can even allow access to the library’s online services from the comfort of your bedroom desk. Try to check for consumer buying behavior in the industry, the current size of the market, market decline or increase as well as notable trends. While you’re at it, don’t forget to check in the current issues of business magazines as well.
3. Competitive Analysis: You need to know who your competitors are and how your products and services are different. What is the price point at which your competitors are selling, and what segment of the market are they aiming to reach? Knowing the ins and outs of your competitors will help you better position your business and stand out from the competition
4. Market Strategy: Your strategy is your road-map to sales goals. Take a step back and ask yourself how you can attract potential buyers because this is the core of your strategy’s content or explanation. This is where you should take a good look at the entire market and then break down specific tactics such as events, direct mail, social media, content strategy, vouchers, seminars, sponsorship, partnerships and other activities that might help you reach a wider audience and touch base with them.
5. Target market: A well-designed target market description identifies your most likely buyers. In addition, you should discuss at least two or three levels of segmentation. A language tutoring business might target both students and foreign-born employees who want to improve their English.
6. Metrics: Monitor your digital marketing success with Google Analytics for web conversions and prepare a simple excel file in comparing your budget against the actual return on investment (ROI). You may choose to run programs for 30-60 days and evaluate the results. Repeat any programs that convert sales or registrations to your email list and remove anything that doesn’t produce results.
6+ Marketing Agency Proposal Templates
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Steps To Write An Excellent Marketing Agency Proposal
A marketing proposal is a road-map outlining an organization’s overall marketing efforts and highlights the steps that the agency plans to take so that the business can retain its marketing objectives or improve their strategies or simply keep up with the fast-changing trends. This proposal may include a marketing plan that can also span between a few months up to three years. Here are some steps you can follow:
1. Focus on the client’s needs: As an agency proposing a marketing strategy, clients are of course interested in your credentials, experience, and achievements but this shouldn’t be the focus of the whole proposal. Such information can be good to build credibility and garner trust, however, it tells nothing about the value you can bring to the client. Therefore, don’t be dragged into the pitfalls of detailing your own demands and forgetting that the client’s needs actually comes first.
2. Make yourself clear and concise: Your ideal customer will have zero tolerance for details that aren’t relevant to the pain they are looking to solve. This logic also applies to unfounded ideas throughout the proposal, so make sure you can back your points and provide evidence when you make claims in the proposal. Ideas are ideas but they should be based on well-researched information that is valuable to keeping the client in tabs with the marketing services you’re offering.
3. Use clear language for your plan: When creating a marketing plan for your proposal, it is important to use a clear language. The main goal is to present all your points in a way that would fit everyone involved. Try to avoid using too many details or facts that can be left out. Focus on your proposal’s most important points. This will also help you stay on course.
4. Organize and structure the proposal well: The proposal should have the following elements for a basic structure:
- Problem statement: The primary goal of this part is to show the client that you understand the problem they are looking to address.
- Proposed solution: Write a list of recommendations and connect each to a benefit which the client will receive should they choose your business.
- Pricing information: Include your price for each kind of work and clarify all the details involving your pricing structure and how you arrived at the pricing you provided.
Tips In Writing A Marketing Agency Proposal
Effective marketing campaigns don’t happen overnight. They have to be carefully planned and you have to make sure that the proposal you wrote is built around the company’s vision as well as their goals. Here are some tips to help you get that proposal approved:
- Stay on track: Your typical customer will have no tolerance for details that falls short on answers or aren’t relevant to what they want to solve. The same goes for suggestions that seem to come out of thin air with no valid foundation, throughout the proposal.
- For the record: You’re allowed use templates on the internet as well as templates included in this article. However, you still need to edit and customize according to what your client requires. You can only tailor-fit the proposal if your main points are all relevant and the same. The templates and the steps and tips you have just read serves as your guide towards these points so you don’t have to start from scratch the next time you’re prompted with the need to submit a proposal.
- Remember the main rule: A marketing (agency) proposal should always include a well-founded marketing plan, but it has to be consistent and realistic. Share your suggestions and thoughts on how your proposed ideas or strategies for the agency are more tangible and better than the rest. You also need to be firm with your expectations. That way, you’re more likely to avoid clients who aren’t fit for what you’re offering.
Marketing Agency Proposal FAQs
How can I have an effective marketing agency proposal?
The key to a great marketing campaign is diversity. It’s not just a trend. It’s marketing with a social conscience. Let your prospective client know that you pay attention to different groups, across all ages and preferences. Propose a marketing plan with the kind of focus that gets attention towards your products and services.
What kind of results can I expect from an effective marketing campaign?
If you have your goals properly defined and have them aligned with your campaign plan, the overall marketing plan should take care of all your other marketing efforts and business activities in the future, especially if the campaign garners attention to the theme you have chosen.
Writing marketing proposals has never been so demanding, what with the changing trends in marketing campaign ads year on year. It’s best to keep up and if you cannot keep up, it’s best to beat your competitors with something compelling and something that speaks well to the target audience.
It’s not going to be easy, but with proper planning and a good amount of research as well as a solid strategy that is aligned with the firm’s goals thus far, it’s possible to end up with a promising proposal that produces a campaign which could make way for drawing more attention, customers and profit to the company. You can also like premium proposal templates.