Need a proposal template that will surely get you the clients and customers for your digital marketing firm? If yes, then check out this step-by-step guide on making social media proposals below. In this guide, you will also see downloadable proposal templates that you may use in crafting relevant online marketing plans.
A well-made social media proposal allows marketing experts and leaders to present their social media marketing plans to clients or investors in an engaging and truthful manner. Read the guide below so that you will have an idea on how to create your own social media proposal.
Step 1: Identify the client’s problems through a social media audit.
The first step in writing any kind of proposal is identifying a problem or issue that you wish to solve. This is done through a social media audit or investigation where you find out the status of your client’s current social media presence or lack thereof. For example, if you are a digital marketer, you need to assess a company’s online marketing efforts and determine what specific areas needs to be addressed.
Step 2: List down your solutions or plan of action.
Once you have identified the core issue, it’s time to come up with different solutions to the problem. This action plan should coincide with the different services that your marketing firm offers. For example, you may include content creation, lead generation, and social media selling.
Step 3: Lay down the timeline and terms of your service.
Next, write down the terms and the timeline of the entire social media campaign. This includes the cost of your services, a list of what specific actions or services you will be performing, and the start and end dates of the proposed services.
Step 4: Come up with SMART goals and objectives.
Do not forget to provide specific, measurable, attainable, realistic, and time-bound goals and objectives for your client’s social media presence. Examples of SMART goals are higher metrics on engagement, social shares, social selling, etc.
Step 5: Write the executive summary.
It is best to write an executive summary once you have completed drafting all the other parts of your social media proposal. This way, you will have more complete and accurate information about the specific social media marketing proposal you are making.
Step 6: Choose a layout format or download a printable proposal template.
Lastly, if you wish to efficiently organize all the data you’ve compiled in the first five steps, download a printable proposal template. These pre-formatted templates come with a proposal outline, text, formatting, header, and image placeholders that you can easily edit with your own proposal content.
Familiarize yourself with all the steps above and you will have an easier and quicker time writing a winning social media proposal.
Check out all the social media proposal templates in MS Word, Google Docs, and Apple Pages file formats below. Each template is fully editable so that you can add or remove any design or text element.
Impress any client with your plan of action when you use the Social Media Proposal Template shown above. This ten-page proposal template is packed with a cover page, a proposal letter, service/package tables, a marketing budget table, and other important proposal inclusions. You may also edit the template’s cover design to match your company’s official branding design.
Need a concise proposal design? If yes, then check out the Social Media Marketing Proposal Template featured above. This five-page template allows you to provide accurate and engaging information to your client without making them read a lot of page. This template includes the sections for a summary, definition of terms, objectives, scope and limitations, target market, methodology, proposed timeline of activities, proposed budget, desired results, ethical considerations, governance, appendices, and references.
The Social Media Management Proposal Template (embedded above) is the proposal template design to use if you have first conducted a thorough social media audit. This template includes wording on how your proposed action plan links with the client’s current social media presence/status.
The Restaurant Social Media Marketing Proposal Template (pictured above) is the way to go if you are looking for a comprehensive marketing proposal template. The printable template above may be used by marketers who wants to help out restaurateurs improve their social marketing game.
Use the Formal Social Media Strategy Proposal Template (shown above) if you want to impress a client with a thorough and engaging strategy proposal. When using this printable template, make sure that you customize each table and highlighted text with information relevant to your proposal.
6. Digital Marketing Proposal Template
Try the eight-page Digital Marketing Proposal Template (featured above) if you do not want to bore your clients with a comprehensive yet lenghty proposal. This project proposal template allows you to integrate text blocks, tables, and even images to help make the proposal more readable.
7. Marketing Campaign Proposal Template
The Marketing Campaign Proposal Template (pictured above) may be used as a proposal for different kinds of advertising campaigns. So if you are making a social media campaign proposal, you can still easily tailor-fit the template’s text and formatting elements to match your business needs.
Pick the Restaurant Business Social Media Marketing Proposal Template (embedded above) if you want to provide digital marketing services to a restaurant or dining establishment. This may look like a simple proposal template but it is filled with almost all content and formatting elements you need in making a compelling restaurant social media proposal.
Captivate your clients with a clear and concise action plans and a reasonable budget goals when you use the Simple Social Media Marketing Proposal Template (shown above). This five-page template includes editable text, formatting, and image textboxes.
Choose the Social Media Research Proposal Template (embedded above) if you are looking for a research study template. Use this as a guide in creating a research proposal that focuses on the use and effects of social media.
Looking to bag a government contract for your company’s social marketing services? Then check out the Social Media Strategy Proposal Template (pictured above). This sample template may be used by towns, counties, states, or other government agencies who wish to improve their social media presence.
The best social media proposals should be informative and well-formatted. Use all the proposal-making tips we’ve shared above in honing your proposal-writing skills. And don’t forget to use any of the free and premium proposal templates embedded above to make the process more efficient and enjoyable.