Bringing desktop computing to the workforce for the first time in the mid-70s, the software industry flourished along with the rise of personal computers. Fast forward almost six decades and analysts are trying to fashion the dawn of the Artificial Intelligence era and so much more ahead. You can only imagine the software project proposals that get submitted every day which you probably have to compete with.
It’s safe to assume that your proposal will get submitted to tech-savvy company leaders. While that’s okay, this doesn’t mean that your document will be jargon-ridden with tech industry buzzwords. Write in a professional language but always put yourself in the intelligent layman’s shoes. This way, your proposal will be appreciated by more people.
You don’t have to have a Ph.D. from MIT just to nail this part, so don’t get intimidated. An executive summary that can stand on its own gets the audience’s attention from the very beginning. Otherwise, it’s going to be much harder to win them over in the later parts of the proposal.
Effective writing means writing with every intention to express a purpose and make that purpose clear as well as understandable. This counts twice in the body of the proposal. State the details of your software proposal without getting dragged in the pitfalls of trying to explain so much but ending up without a message or a point.
It’s a project. A project cannot go through without a tangible plan and this is what you have to discuss. Make your project goal clear and as focused as possible. To make it easier and more organized, follow the traditional journalism rule of addressing a goal in Five Ws and one H(Who, What, When, Where, Why, How).
It can’t be emphasized enough that the project you’re proposing and its need should be evidence-based for it to be convincing. With a lot of software ideas that get proposed every day, yours should be able to compete with the best. Collect historical data and present it to your audience in the proposal before you wrap it up.
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