You have an idea for a course or training workshop you’d like to teach and you want to take it to an organization, a local continuing studies department the community headquarters or office or a certain industry’s’ conference planner. The thing is, you’re not sure how to go about writing a training workshop proposal. Some academic organizations and higher education institution’s office will ask you to follow strict guidelines if they don’t have a template posted online or a form in submitting your proposal. You can also check out proposal templates.
Training and workshop events or activities are usually held in school or at a conference venue, but be sure to verify and see if the organizations you’re submitting your proposal to, have a strict process including deadlines for accepting proposals. If they don’t have a template you can use such as the ones attached in this article, a standard training workshop proposal will have some of the same elements, whether you’re set to dedicate a day or two in teaching photography, blogging strategies, sales, music or art, for it to be considered:
1. Title: It’s best to use a descriptive title because some course catalogs have course names that may be part of a list that a potential student uses to choose his course load so your title needs to be reflective of what the training or workshop is about. If you overdo the name or title, it may not garner enough attention nor would it promote the training you’re offering as well as you expect. You can still be creative with a simple title and try to limit the characters between 60-100. You may also check free proposal templates.
2. Description: As the description of training workshop sets expectations to those who read it, especially if you’re the student or employee, it’s vital to accurately define what you plan to teach them. Your description also serves as a marketing tool and so it needs to be focused as well as compelling. What can they expect to get or learn? What’s the advantage of dedicating time to attend the workshop and how will they benefit from it? What makes your training different from all other training and workshops they have been to, already? These are the questions that need to be addressed in this section.
3. Proposed Time: Of course, these hours and dates would ideally work with your schedule for the most part, but you may want to offer a few alternatives if your first choice doesn’t work with the schedule of your attendees, speakers or guests.
4. Name and Contact Information: Since the proposal may be sent in by mail, email or dropped off directly to the organization or school’s office, it is important to include information on how people can reach or contact you after the program coordinator has had a chance to go over your proposal, because they may have questions or they may want to talk about some of the proposed points you’ve indicated for the workshop.
5. Course Outline: This element breaks down the things that will be covered in each hour or session. A course outline is especially required for a course or training proposal if it’s something that requires training that will take multiple sessions but not necessarily a workshop proposal. However, you may still want to include this just for added flair, with a description of assignments and evaluation if the training will include quizzes or another form of workshop evaluation for students.
An effective workshop proposal is concise, easy to understand and comprehensive. A proposal will usually have several key elements which includes the title, summary, course and objectives as well as the speaker or coordinator’s resume, just to show that he or she is qualified to conduct the training workshop. The following steps function as your guide to writing a proposal that would get the approval of the educational board or the management:
1. Get the guidelines for submission: The first step before writing your workshop proposal is looking for a program, organization, or institution which would back it up. Get information regarding what they require for submission and match it with the details of your training workshop. A little research about the program or what the organization needs will go a long way in writing your proposal.
2. Prepare a workshop summary: Discuss the topic or focus of your training workshop to the potential audience in a short paragraph. As far as proposals in business and the academe go, brevity is very important since reviewers or the approving board do not have the luxury of time to read a lengthy explanation as to why your training would make a difference in their business or institution. At the same time, your summary is your introduction to both you and your workshop. Make each sentence count by focusing on the primary objective of the course.
3. State your objectives: Your proposed training workshop should always have objectives which you will address as the training goes and these objectives should be as specific as possible, including the skills the audience will have learned by the time the workshop ends. For instance, a literary workshop focusing on characters must be able to teach students how to develop complex characters as opposed to one-dimensional ones. Merely stating that students will be able to write better stories is just vague.
4. List requirements for your attendees: You won’t’ be able to accommodate a hundred or so students in one workshop even if you want to. Therefore your proposal should include requirements for your participants such as age, hobbies, preference, address and educational level. Demographics will narrow down the audience of your training workshop, however, it is very useful in maintaining a specific type of audience.
The panel, management, or review team of an organization have no access to any information about you, save what you have written in your proposal. Your job then is to convince them that you can present an engaging, informative training workshop. Here are some more tips to aid you:
You can determine the amount you will charge for each participant or what the organization has to pay for your workshop. This amount shouldn’t come out of thin air and should, therefore, be honest, fair, since the money used is ideally allocated for expenses related to the workshop.
Yes, you do, and you should state that in your proposal. Include the ways on how you plan to promote your training and be able to get it to a wider audience. Your workshop needs to be marketed and spark interest among the target audience.
Don’t forget your equipment. Indicate what kind of audio-visual materials you would need to conduct your workshop. Be specific in stating the number of projectors, microphones, and speakers you will use. As for the supplies, you may ask for a spare unit in case one unit fails on you during your presentation.
Managers, organizations, and an educational institution’s administration are always looking for ways to put together the best training courses they can offer to students and employees. They want to see your workshop take place but you have to prove through your proposal that they can trust the fulfillment of the benefits your training will bring. Above all, show them that you’ve given the audience good thought and you’ll make their decision a lot easier.