5+ Real Estate Marketing Plan Templates – PDF, Word, Apple Pages


When it comes down to it, you won’t be able to have a successful business unless you’re able to properly market it to your target audience. The reason as to why it’s an important part towards success is because it lets people know that your business exists and it can help gain their interest.

However, coming up with the different marketing strategies will require a lot of time and effort. Which is why it’s best that you’re able to come up with an effective marketing plan for your business and this article is going to give you all the information that you’ll need to help you do just that.

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Real Estate Marketing Plan Template

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Real Estate Marketing Plan Guide

File Format
  • PDF

Size: 111 KB


Simple Real Estate Marketing Plan

File Format
  • PDF

Size: 12 MB


How to Come Up With Your Real Estate Marketing Plan

When it comes to real estate, you’ll need to find a way in which you can tell people that there are homes or structures that you plan to sell to them. This means that you will need to come up with a marketing plan that will ensure these people know that your real estate company is available for them to do business with.

With that in mind, here are the steps that will help you make a proper and effective real estate marketing plan:

1. Come Up With an Executive Summary

This is where you give the summary of your entire marketing plan. The reason as to why you would want to do this is because there might be some people who decide to go through your plan who would rather go through the shortened version of it. Whether it’s because they don’t have the time or they simply don’t wish to go through all the details, you’ll need to provide them with the summary. You can also read sample real estate marketing plans.

So what you will want to do is cover everything from what goals you intend to achieve, how you’re going to achieve, and when they have to be achieved in the briefest way possible. Remember that this is an executive summary so don’t go too much into the details. You’ll be saving that for the later sections of the plan.

2. Write Down Your Mission and Vision Statement

This is where you will need to figure out what is it that you want your business to achieve. Your mission statement is going to be important because it will help remind you and the people that you’re working with with whatever it is that has to be achieved through your marketing efforts. So make sure that you write down the mission statement clearly within the marketing plan.

Also, you’ll need to include your vision statement in the document as well. The reason as to why is so that you and the others will have something to look forward to. The whole point of the vision statement is to point out what kind of image the business should have in the future. Much like the sample mission statement, you will need to write this down in full detail.

Basic House Sell Marketing Plan

File Format
  • PDF

Size: 3 MB


Proposal for Real Estate Marketing Plan

File Format
  • PDF

Size: 449 KB


3. Do a Market Analysis

This is where you will need to understand the situation of the real estate market. You will have to figure out what the current trends are with potential clients and you will also need to understand your company’s situation. The  more information that you will be able to gain, the better it is it will be for you when you’re going to come up with effect marketing tactics.

So try to see how customers are approaching the real estate market, what kind of homes or structures are heavily being sought out, etc. Take advantage of the information you’re able to gather to ensure that you know how you’re going to adapt to whatever situation your business is currently in. You may also like real estate marketing plan templates.

4. Analyze Your Competition

It’s not just the market that you’ll have to look into, you’ll also need to gain as much information as you can about your competition. You have to make sure that you have the competitive edge and that means you will need to learn how your competition handles its marketing efforts and how they run their business. You can also read sample real estate marketing plans.

So you will need to know who your top competitors are. Try to see which of them are an actual threat and list them down. Then you’ll need to understand why they’re successful. Try to go through their websites, asking their customers why they do business with them, or you can set up a date in which you ask questions from them directly. Once you’ve gathered the information about their marketing strengths, you can use the information to decide whether you should copy their strategies or if you should come up with different methods. You can also read commercial real estate marketing plans.

Also, you can learn from whatever mistakes that they’ve made that they have or haven’t fixed. By learning about the mistakes that they have committed, you can use that to create prevention methods to help ensure that your real estate company is able to avoid them. The more you understand your competitors, the more you’l have an edge against them. You can also read basic real estate marketing plans.

Example of Real Estate Marketing Plan

File Format
  • PDF

Size: 1 MB


5. Define Your Product

You’ll need to be able to do this because you wan’t to be able to answer this one simple question: Why should your target audience do business with you? You can also like sample sales and marketing plans.

You will have to clearly point out what it is that you have to offer them. Since we’re talking about marketing a real estate company, you’ll want to come up with promotional material which showcases the best out of your products or services. So what you want to do is point out things like what kind of homes or structures you’re selling as well as other details such at their size, what they come with, how much they cost, etc.

The more details you’re able to give your target audience, the easier it will be for them to make the decision of doing business with your or not. You may also like real estate business plans.

6. Come Up With the Marketing Strategies

This is the section of the marketing plan sample where you will need to think of the best ways to market your business to your customers. Since we’re talking about real estate, there are so many ways for you to promote whatever you’re selling. The problem is that you need to know the best way that ensures your target audience hears about your business.

Which is the main reason why you gained information about who your target audience is. By knowing who they are, you can figure out what media channels they frequently use to get their news. Figure out whether it’s best to promote your business via social media, television, radio, or any other channels meant for marketing.

Once you’ve realized the best way to market your business, you must then take advantage of the information by placing your efforts there. Take note that you don’t have to rely on just one method of marketing, you can always go with just about all the other methods that you think will work out well for you. Just be sure that you have the simple  budget that will actually let you do so.

7. Figure Out Your Marketing Budget

You won’t be able to do anything unless you have the budget for it. So before you start up any kind of sample marketing strategy, you’ll need to figure out just how much money you’re going to put into your business’s marketing efforts. Once you’ve come up with the exact or estimated figure, it should be easier for you to understand where you should put your funds into.

If you think that you’ve went past your sample budget, then you’ll have to make the necessary adjustments. You can either go with another marketing tactic that can offer less or hopefully equal results, or you can just cut a few things from the strategy that will help you stay on budget.

In the event that you would like to learn how to create other types of marketing strategies, then the only thing that you would have to do is go through our site. It contains many different articles that have just about all the information you need. The only thing that you have to do is to read through these articles thoroughly so that you can make effective use out of whatever they have been able to provide.

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