Communication is an important part of every company. Information is always gathered, verified and shared with the people inside the company, and its audiences outside the company premises. Without communication, the simple business and its intended audiences would not meet halfway. Disagreements will surely follow and there’s little chance of building trust within the organization. You may also like report templates
Business establishments need to do a communication audit to know their ability in processing, sending and receiving messages within the organization and to its audiences. A communication audit report is written as the data is being gathered and tabulated to create a comprehensive report sample.
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More On Communication Audit
A communication audit is more than just checking on the company’s ability to send and receive messages. It encompasses a lot of things that people don’t know of. First, communication audits identify the key audiences and what they know about our business. If there is anything that bears more weight in the small business, it is the people. You may also see Sample Audit Report Templates.
The people consume the products and services that you roll out into the market. It also tells you what these people want and need to know, and how they want to be reached by your business. Second, communication audits identify the strengths and weaknesses of the present communication system that the company uses. It also explores the untapped opportunities which your company can use in the future. You may also see internal audit report templates.
On the other hand, communication audits ask questions that should be addressed in the whole report. First, it asks about the current goals and objectives of the communication aspect of the company. Every company must have a goal to improve their communication system as a whole. Second, a communications plan must come out after the audit. This detailed plan lays out all the necessary steps in improving the current communication system. You may also see Report Templates in PDF.
Third, the message must always be clear and consistent. Any inconsistency is an enough reason for people to doubt the integrity of your business. Your message must have a call to action from the people. Lastly, you must also consider what your customers think about your communications. In the end, their perception and opinion will shape the way you communicate with them the next time around. You may also see quality audit report templates.
The next time you do an audit, make sure you know what to do and what to write about in the process. It is important that the communication system is improved from time to time. You may also see safety audit report templates.
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How To Do A Communication Audit
Doing a communication audit can be easy or hard, depending on the amount of workload that you will have. Companies can do a self-assessment of their communication tools or hire a person outside the company to do it. You may also see forensic audit report templates.
Writing a communication audit is as easy as these steps:
1. Choose the areas to be audited.
Before doing the communication audit, choose an area or a department in the organization where you can do the audit. Promotional releases and news coverage received by the company are good contenders for a communication audit. Website and online marketing materials should be analyzed as well. If you want to do a large-scale communication audit, you need to include even the littlest of communication materials such as logo, signage and business cards.
2. Come up with research methods.
Now that you have determined which areas you are going to audit, it’s time to come up with research methods on how to do the auditing. Select among one-on-one interviews, online and written surveys, and media analysis are some of the methods that you can use to gather the data. You may also see energy audit report templates.
3. Backtrack the previous communication audit reports.
Go back to the previous communication audit reports and see if there are some sections that you could refer to. There are some elements and parts that you could use when you write your own report. Evaluate the messages if they were consistent. Try to see if you still have the same target audiences in a 12-months cycle. You also have to check the media coverage that the company received and be able to tell if they were effective or not. You may also see environmental audit report templates.
4. Do surveys.
The next thing that you have to do is come up with survey templates. You can send out papers with questions for people to answer, or do an online survey on social media. Surveys have varied answers which will make you analyze the current state of the communication system within the company. Collect the data that you gathered in the survey and analyze them carefully.
5. Do a SWOT analysis.
Strengths, weaknesses, opportunities, and threats should be done after all the data have been gathered. Determine the strengths of the company’s communication system. Point out their weaknesses and how it should be improved. The opportunities and threats should be put in as well. Analyze every category and see what you can do from there. You may also see safety audit reports.
7. Implement suggestions, adjustments, and changes.
Now that you have done a fair amount of the audit, what should come next is the implementation of suggestions, adjustments, and changes in the communication systems of the organization. This is based on the data gathered from the survey and the deep analysis of the action plans that must be done in the future.
8. Give recommendations.
The recommendations that you give will be used for future transactions and purposes. Make sure the recommendations are in line with your findings. The company will surely adapt whatever recommendation that you give for the company’s greater good. You may also see laboratory audit report templates.
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Benefits Of Communication Audit
Doing a communication audit gives you some benefits as a business owner. It delivers these following benefits to your company:
1. Committed to improving communication.
With a proper communication audit, there is a commitment to improving the present communication system. This is the goal of any auditor that he wants the company to adapt after the report is done. Communication audits have a step by step process on how to enhance the communication tactics of a company. You may also see sample technical report templates.
2. Practical recommendations.
Each recommendation in the communication audit is practical for the company to follow. Auditors ensure the effectivity of each step. Recommendations are made after repeatedly analyzing the situation of the communication system and addressing each concern. You may also see brand audit report templates.
3. Willingness to respond to employees and stakeholders.
Doing a survey as part of the communication audit allows you to know the concerns and grievances of the employees and stakeholders. Through this, you become more emphatic towards them and you find ways to enhance the communication system. It also shows the frustration of the people when it comes to the communication aspect of the company. You may also see executive report templates.
4. Saving time, money and effort.
Communication audits save time, money and effort. Through the detailed report, you would know which programs to eliminate. Some of the companies communication programs take up a lot of money and not yield anything in return. Time and effort are also minimized on programs that turn out to be useless in the long run. The money allocated for that certain program will be redirected to other expenses worthy of funding. You may also see sample medical report templates.
5. Finding out perceptions.
Through a communication audit, the perception of the employees and stakeholders in the communication programs are sorted out. It is not a uniform perception but a varied one, and this enables the auditor to know what actions the company should take. You may also see animal report templates.
Communication audits play a huge role in the communication system of a company. Communication is one thing all companies must work on so everyone can work harmoniously and the information is shared more easily than ever. You may also see report templates.