A list of contacts or leads for any business that wants to stay within their prospect clients’ reach shouldn’t be left to rot. It should constantly be updated with the addition of new subscribers or members, attrition from those who opt to stop their subscriptions and email addresses that are no longer valid. A sign-up sheet is, therefore, a no-brainer for consistent list growth.
Having sign up sheet templates are very helpful in businesses as it keeps record on event participants so that business owners can also generate leads, follow up surveys or notify people with future events. You can design these sheets with the type of information you want collected. Event coordinators or organizers can also collect data during the event or design a sign-up sheet for online registration so that people can register online in advance and confirm their attendance at the program or event:
1. Data: organizers generally want to know the people who were in attendance. Businessmen want to check a list of those they can pool as leads, with at least one form of contact information. Some sign-up sheets serve as opt-ins for more information. You can use templates available on the internet or customize the ones we have provided in this article according to the data you need.
2. Name and phone number: Data usually means email or phone number. There could be reasons to include other data sections but consider your audience when you try to ask information from them because there are people who would only be willing to provide just their phone number and email.
3. Relevant fields for lead generation: Since sign up sheets are common at business fair or trade shows where companies promote and try to build their brand, may also include the type of information a potential customer would want from a company. For instance, a furniture company could ask the audience if they would be willing to go to their showroom to see more displays of home furniture.
Creating a sign up form or sheet shouldn’t be a complicated task. If you’re having trouble completing it and if it’s taking too long, then you’re probably doing it wrong. We have compiled the following steps to help you design one in easier process, which will make you end up with sign-up sheets hat helps a lot in converting your audience and making them part of your customer base:
1. Make it short: The most effective sign up sheets only ask for the kind of information they need. This is because not many people have the time or the patience to stick around in filling out a long or invasive form. If it really needs to be longer than your regular form, you need to ask yourself if it’s that necessary and make it a point to inform people upfront, how long it’s gonna take.
2. Focus on function more than the form: Do a test to make sure the sign-up sheet works and that the information filled is submitted properly, then do any necessary corrections. Try signing the form on your computer, on another computer, your mobile phone etc, and find out if there are any errors because the sheet should be designed to go with different resolutions and be mobile friendly.
3. Keep the questions simple: People on the event or activity should immediately understand what you’re asking of them. There should be no confusion whatsoever, otherwise, you’ll lose your leads before even getting them. Let people know which of the questions on the form are required to be answered and which ones are optional.
4. Be clear about what the sign-up sheet is for: It may sound foolish, but there are a lot of people who fill out forms every day without knowing or remembering what it was they signed up for.
5. Be grateful: Make sure that you thank people and include a confirmation message that people will get to read when they’re done signing up. This lets people know their information went through successfully and also leaves an impression that you appreciate them taking the time in filling out the form.
You can create easy, simple and effective sign-up sheets whether you’re just collecting email newsletter opt-ins and subscriptions encouraging people to sign up to your next event or a free consultation or a free service trial. Here are a few helpful tips:
You can create your very own sign-up sheet depending on what it’s going to be used for. You may also want to send through e-newsletters or you can edit and customize sign up sheet templates available online as well as the ones we have included in this article.
The following are the most common types of sign up sheet you can design:
It’s tempting for any businessman to collect all the information they need on a sign-up sheet for lead generation but try to resist the temptation. Stick to asking people’s basic information such as name and email address. The more fields or sections there are to fill out, the lesser the chances of someone to fill it out, so only ask for what you need.
If someone choose to subscribe to your newsletter or email listing, make sure to place it front and center on your website’s homepage or across other pages on your site where people can easily find it.
Whether it’s for bringing people together for a good cause, building a team to compete with another or when you simply want to update your leads and contacts to get a better customer base, a sign up sheet can work wonders for your organization if you know how to use it properly and if you know what information you can and can’t ask from your audience.