Get Access to World’s largest Template Library & Tools

Startups: How to Update Your Marketing Plan

Starting your own company can be one of the most exciting moments in an entrepreneur’s life. While it may be an important milestone, running a startup company is often associated with a number of obstacles and not to mention major headaches, especially if this is your first time to enter a business. One of your ultimate goals is to make your target customers know your brand and what you can offer to them. This is where strategic market planning comes into the picture.

How to Make an Effective 2017 Marketing Plan

We all know that marketing is integral to the survival of startup companies in the competitive world of business. An effective marketing plan helps to successfully promote your company’s products and/or services. Unfortunately, the trends in marketing change every year that is why it is important to always update your marketing campaigns and efforts to be able to meet the latest trends.

To help you get started with your marketing plan updates, we have rounded up some tips on how to make a marketing plan that can effectively get your business in the right direction this year.

1. Analyze Last Year’s Trends in Your Sales and Revenue

It will provide you a clear overview on how and where your sales and revenues were generated last year. Consider the following factors and make sure to document everything that you have learned.

2. Redefine Your Company Vision

Once you have gathered your data, use them to redefine how you see your company this year. Write a one-page document describing the things that you want to achieve in 12 months. Make sure to be specific in your sales and marketing goals.

3. Update the Profile of your Target Customers

Since the change in trends can affect your market, it is important to take some time to review and update the profile of your ideal customers. By updating their profile, it will help you to easily achieve your business growth this year.

4. Study and Analyze your Competitors Marketing Strategies

Because of the change in the marketing trends, your competitors are probably busy updating their strategies too. However, you do not have to study and analyze all your competitor’s strategies; just select maybe two or three. A great way to start is by checking out their website and seeing if they have made any changes in their designs and profiles.

5. Review and Update Your Marketing Plan

If your marketing strategy involves website and use of social media, then make sure to check if its present design can still effectively attract prospective customers. Your branding and messages should always be consistent in engaging your target customers in order to reach your company’s target sales growth.

6. Document Your Updated Sales and Marketing Strategy

Once you have identified any sales and marketing gaps, make sure to develop an approach on how to address these issues over the next 12 months. Document your updated marketing and sales plans for content and social media marketing, lead generation and nurturing, as well as your account development.

Final Thoughts

Obviously, there are so many things to do to make a startup business a successful one. While some companies require the services of a business consultant, you can choose to download our marketing proposal templates. They are available for free download and can be edited to match your marketing efforts. So what are you waiting for? Do not waste time and download them for free!

More in Business

13+ Company Description Examples - PDFRestaurant Menu
19+ Power of Attorney Templates41+ Payment Receipt Templates - DOC, PDF
5+ Telephone Screening Templates in PDFHow Competitor Research Helps Your Business
16+ Sample Letter of Instruction Templates - PDF, DOC36+ MS Word 2010 Format Quotation Templates
16+ Catering Quotation Templates - Word, PDF8+ Facility Management Plan Templates in PDF
3+ Audit Debrief Templates in PDF | MS Word11+ Recruitment Agency Service Level Agreement Templates in PDF | MS Word
11+ Audit Executive Summary Templates in PDF | MS Word7+ Anti Fraud Templates in MS Word | PDF
10+ Logistics Business Plan Templates in Google Docs | MS Word | Pages | PDF11+ Logistic Report Templates in PDF
11+ Event Logistics Plan Templates in PDF | MS Word10+ Import and Export Logistics Templates in PDF
7+ Logistics Assessment Templates in PDF11+ Event Logistics Checklist Templates in PDF
10+ Fleet Management Templates in PDF | MS Word44+ Payroll Templates
4+ Team Assessment Questionnaire Templates in PDF | DOC10+ Self Evaluation Questionnaire Templates in PDF | DOC
14+ Customer Satisfaction Questionnaire Templates in PDF | DOC10+ Empathy Statement Templates
21+ Patient Questionnaire Templates in PDF | DOC21+ Health Survey Questionnaire Templates in DOC | PDF
6+ Customer Survey Questionnaire Templates in PDF | Excel10+ Quality Assurance Questionnaire Templates in PDF | Microsoft Word
17+ Training Questionnaire Templates in PDF | DOC13+ E-Commerce Questionnaire Templates in PDF | Microsoft Word
10+ Behaviour Questionnaire Templates in PDF | DOC14+ Literature Review Examples
28+ Wedding Album Templates – Free Sample, Example, Format Download11+ Social Media Marketing Contract Templates in PDF | MS Word
15+ Mileage Log Templates - DOC, PDFEssential Guidelines When Writing A Promotion Application Letter
10+ Business Valuation Document Templates in Google Docs | PDF | Word | Pages10+ Regulatory Bulletin Templates in PDF | Word
11+ New Manager's Onboarding Checklist Templates in Excel | Word | Numbers | Pages | Google Docs | PDF10+ Travel Insurance Document Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
10+ Business Succession Plan Templates in Google Docs | Word | Pages | PDF11+ Project Onboarding Checklist Templates in Google Docs | Word | Excel | Numbers | Pages | PDF
10+ Earnings Per Share Templates in Google Docs | Google Sheets | Word | Excel | Numbers | Pages | PDFHow to Graciously Decline a Business Proposal
9+ Offboarding Workflow Templates in PDF | Word | Pages | Google Docs10+ Onboarding Process Templates in Excel | Word | Numbers | Pages | PDF | Google Docs
10+ Longevity Insurance Document Templates in Google Docs | Word | Pages | PDF10+ Client Onboarding Checklist Templates in Google Docs | Word | Pages | PDF | Numbers | Excel
10+ Yacht Insurance Document Templates in Google Docs | Word | Pages | PDF9+ Company Policies Checklist Templates for New Hires in Google Docs | Excel | Numbers | Numbers | Pages | PDF
10+ Pet Insurance Templates in Google Docs | Word | Pages | PDF10+ Revenue Per Employee Ratio Templates in Google Docs | Google Sheets | MS Word | Excel | Numbers | Pages | PDF
10+ Auto Insurance Templates in Google Docs | Word | Pages | PDF10+ Return on Equity Templates in PDF | DOC
10+ Onboarding Feedback Form Templates in Google Docs | PDF | Word | Pages10+ Homeowners Insurance Templates in Google Docs | Word | Pages | PDF
10+ Average Revenue Per User Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDFHow To Make/Create an Employment Application Form [Templates + Examples] 2023
10+ Pre-Employment Agreement Templates in Google Docs | Word | Pages | PDFFREE 10+ Reinsurance Contract Templates in Google Docs | Word | Pages | PDF
10+ Business Owner Policy Templates in Google Docs | PDF | Word | Pages10+ Multiple Employer Welfare Arrangement Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
11+ Agency Announcement Templates in PDF | DOC10+ Capital Management Templates in Google Docs | Word | Pages | PDF
10+ Marginal Revenue Templates in Google Docs | Google Sheets | Excel | Word | Pages | Numbers | PDF10+ Unilateral Trade Agreement Templates in Google Docs | Word | Pages | PDF
10+ Revenue Agent's Report Templates in Google Docs | Word | Pages | PDF10+ Accrued Revenue Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
10+ Welcome Letter Templates to New Employee in Google Docs | Word | Pages | PDF11+ Agency Invitation Templates in PDF | DOC
10+ Onboarding Schedule Templates in Google Docs | Word | Pages | PDF | Numbers | Google Sheets | Excel10+ Onboarding Plan Templates in Google Docs | PDF | Word | Pages
10+ Depreciation Calculator Templates in EXCEL5+ Training Business Plan Templates in PDF
10+ Multilateral Trade Agreement Templates in Google Docs | Word | Pages | PDFFREE 4+ 457 Savings Calculator Templates in XLS
10+ Cash Accounting Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF10+ New Hire Onboarding Checklist Templates in Excel | Numbers | Word | Google Docs | Pages | PDF
10+ Profit Margin Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF9+ Protective Tariff Templates in Google Docs | Word | Pages | PDF | Google Sheets | Excel | Numbers | AI | PSD
10+ Current Liability Templates in Google Docs | Google Sheets | Word | Excel | Numbers | Pages | PDF10+ Hypothesis Testing Templates in PDF | DOC
10+ Foreign Direct Investment Templates in DOC | PDF10+ Bilateral Trade Agreement Templates in Google Docs | Word | Pages | PDF
10+ Personnel Specification Templates in Word | Pages | DOC | PDF10+ Revenue Leverage Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
10+ Unearned Revenue Templates in Google Docs | Google Sheets | Excel | Word | Pages | Numbers | PDF | AI10+ Interest Risk Management Templates in PDF | DOC
7+ Inventory Risk Management Template in DOC | PDF10+ Revenue Audit Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
10+ Aggregate Limit Templates in Google Docs | Publisher | Word | Pages | AI | PSD | PDF10+ Hotel Revenue Management Templates in Google Docs | Word | Pages | PDF
10+ Deferred Revenue Templates in Google Docs | Word | Excel | Pages | Google Sheets | Numbers | PDF10+ Net Profit Margin Templates in Google Docs | Word | Pages | AI | PDF | Excel
10+ Revenue Cycle Management Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF10+ Net Worth Statement Templates in Google Docs | Google Sheets | Pages | Numbers | Word | Excel | PDF
11+ Competency Management Templates in DOC | PDF10+ Fiscal Deficit Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
bottom banner