The Problem of Poor Design
Albeit many apps never went past the development rooms, Apple iTunes and Google Play Store still have apps with poor designs. One of the serious problems of poor design is that it makes a mobile application difficult to use. As such, users often delete the apps, and they go back to the App Stores to look for better alternatives. At the end of the day, many app developers lose their audience, get bad reviews, or, worse, close down the business. Because good design is essential and mandatory for any app, there is no reason to develop an app recklessly. Besides, professional and robust design can overcome the problems of small screens and unstable operating environments, which almost always make apps difficult to use.
Good Mobile App Design Tips
Know your users
The three fundamental approaches for understanding your audience are personas, user scenario, and experiment maps. Although the personas are usually fictional, they will help you to understand the exact behavior of the real user. The user scenario should give you a clear picture of how your audience will act, making it easy for you to design UI that will suit them. Lastly, the experiment map tactic will help you to analyze and understand user interactions.
Many developers fool themselves into believing that a device’s screen size is the only constraint to good design. Failing to know your audience is, in fact, the ugliest drawback. Therefore, if you want to develop a goal-driven and interactive User Interface for your mobile app, you must know your users. Stop having the ‘launch early’ canon, and spend enough time learning your users before getting down to the development stage.
Your design must cover layers of experience
Your design must accommodate subsequent and first-time users. The latter should find your design easy to use. The look and feel of the User Interface should make them feel that your app is unique. Of course, the design shouldn’t just be simple. It must be interactive. The subsequent user should find the app easy to access; they should use the app without worrying about how to navigate through.
It is important to understand that even if you intend to build a complex app with deeper functionality, the design must be simple and accommodating. As long as you are going to publish the app in the App Stores, hundreds of thousands of people are going to want to use it, so your design should accommodate different people without creating any design or use complexity.
Designing Accessibly is necessary
It is important to understand that as long as your app is in the app stores, you cannot be sure who’s using it. Therefore, you must design accessibly. That means using texts that anyone can read. Of course, there are smaller pixels that can make the text readable, but people don’t like to strain to see what you’ve written in your app. Please avoid retina effects, and use adaptive design instead.