As the temperature starts to drop and as the streets begin to fill with people donning layers growing thicker by the day—tradition, the calendar, and the weather tell us it’s that time of the year again. So while you update your Christmas shopping list and enjoy your Thanksgiving dinner, you best be ready for Black Friday sale the next day.
In the United States, Black Friday (the day after Thanksgiving day) marks the beginning of the holiday season, and it’s when people begin to shop for the holidays, a tradition that started in the 1950’s.
Elements of a Good Black Friday Template
It is a shopping weekend most Americans don’t want to miss, with the largest companies, retailers and even small businesses offering big discounts and promotions, making it the busiest shopping day of the year in the United States since 2005. Today, Forbes reported Amazon’s Black Friday deals as something bigger than ever, but with other merchants such as Walmart and Kohl’s not to be so easily outdone. If you’re a businessman, Black Friday is a great opportunity to boost your brand’s awareness through designing templates with the following elements:
1. General Information: Whether it’s a brochure, a flyer or gift card, poster or a combination of these materials, a template promoting your business’ Black Friday sale may contain the same information, and even the same text, generally. You just have to know which ones you need to put more details of the event on. A brochure would have two to three panels so you can be as comprehensive as its space can allow, but your flyer’s front page should have the most important information, with the back left for supporting details such as a map, menu or a discount price list.
2. Graphics: For any marketing material, especially for the ones you intend to print, aesthetics are important. A voucher can be all text as a flyer could but graphics and well-designed type can add a great impact on them and should be chosen carefully to maintain that holiday theme. You can add photos of your store’s limited offers, showing discount prices in large font, but if you don’t have any images that you think are good enough to use for such an occasion, you might want to explore the internet’s stock photos which are taken in high quality and very much free.
3. Content: It’s Black Friday. People know the deal and although they need to be reminded, you don’t want to be wordy with your templates. The fewer the words a poster, flyer and the front page of a brochure have, the better the chances that it’s going to get your target audience’s attention. Make your text a call to action. In this case, your call to cation is making people come to your sale and take advantage of what your business offers. Make a snappy, catchy headline to draw your audience in, because there are going to be a thousand other merchants with great deals vying to get your customers’ business for Black Friday too.
16+ Black Friday Templates
Free Black Friday Discount Flyer
Black Friday sale Tag Template
Black Friday Discount Stickers Template
Free Black Friday Deal Flyer
Free Black Friday Gift Card
Free Black Friday Promotional Poster
Black Friday Promotional Flyer
Black Friday Voucher Template
Black Friday Sales Poster
Free Black Friday Sales Brochure
Free Black Friday Sales Flyer
Free Black Friday AD Template
Free Black Friday Sale Instagram Template
Happy Black Friday Greeting Card Template
Black Friday Shopping Party Invitation Template
Free I Love Black Friday Greeting Card Template
Free Black Friday Deal Poster
Steps to Design a Black Friday Template
You don’t want to be left tasting dust and leftovers of other businesses in the same sector and you don’t have to when there are enough shoppers to fill every shop’s cash register on Black Friday. According to the National Retail Federation, last year’s Black Friday revenue brought in $5.03 billion, and Thanksgiving Day shopping revenue brought in $2.87 billion. What you need is get your marketing strategy in order early on, without breaking the bank, using these steps as your guide:
- Use templates: There are so many different templates for every type of tool available in marketing, be it for posters, flyers, gift certificates, vouchers, brochures, etc. You only have to google your way to getting the best templates you can use and choose the ones that you think you can edit and customize according to what your business needs and what you can afford.
- Choose high-quality images: Nothing beats the effect of a quality image, taken and designed professionally, in appealing to a wide audience. After all, people want to get a visual taste of something for them to believe you can give them what they need.
- Get it in print: After editing the templates and customizing their designs, you can print them en masse and distribute to your audience or post near your business’ location for people to see ahead of Black Friday.
- Consider Mobile Optimization: Mobile optimization will, at some point, along with online shopping in general, take over shopper’s spending methods and take over it did, in 2017. Mobile purchases generated 47.4% of site visits, which means you probably need to improve your content strategy as well as email campaigns (newsletters) for mobile visibility and easy click-through customer experience.
Tips in Designing an Excellent Black Friday Template
There’s a lot of noise when it comes to marketing campaigns for the holidays which may not work in your favor, so it’s best to rise above that noise and try these tips below for getting the word out on your big sale:
- Start Marketing Early: A salesperson would typically be thinking what to do to improve his promotional efforts to get a handful of the revenue that the best and wisest businessmen gets to enjoy for the holiday season, but think like a marketer before anything else. Whether it’s printing your gift certificates and half a dozen other types of print materials to reach your customers, launch them weeks ahead of the big day.
- Don’t Stress: Whether you’re a veteran e-commerce retailer or a good mix of e-commerce and traditional brick and mortar, the pressure that comes with this busy shopping season every year is enough to drive anyone nuts. Try not to do everything all at once and take a step back while being deliberate with your marketing decisions and don’t forget to put quality over quantity, no matter how challenging it gets.
Types of Black Friday Templates
Get people coming to your store or get them to take advantage of your limited offers and big sale event with the following types of templates:
- Black Friday Poster Template: Posters are a great way to market a big sale coming. When designed properly, it can make a big difference as a visual representation of your brand and your business as a whole, holidays or no holidays.
- Black Friday Brochure Template: This type of template is perfect for retail stores who need to put more information regarding an event, such as Black Friday, especially if you have limited offers for many of your products. The front page should be visually appealing and more detailed information should be found inside the brochure, since it typically allows more space for text, type, and more photos.
- Black Friday Flyer template: Flyers are also an effective, economical way to market an event, products or services to a wider audience. You can choose to use these type of templates if you want to build a strong customer base in the area while taking advantage of the opportunity that the season is giving you. Have the designer combine colors with an attention-grabbing design for your biggest offers.
Black Friday Template Sizes
Depending on the marketing tool, material and their design or layout, and whether or not you want to use them offline or online, your Black Friday templates can come in any size and also the following sizes:
- Ad Sizes (Google Adwords Optimized)
- A4 sizes
- Half Sheet – 5.5 x 8.5″
- Standard – 8.5 x 11″
- Large Format – 11 x 17″
Black Friday FAQs
When do I start marketing for Black Friday?
Early sale options give customers a bigger opportunity to take advantage of promotions. It has become a tradition for sales to start earlier and start launching earlier in the days and weeks before Black Friday.
Should I still start early even if I’m not Amazon or Walmart?
You can launch your campaign early but it doesn’t really make sense to compete with the big boys for early-in-the-day deals, so it’s better if you save your best offers for later in the day. You can open early, but there’s no need to hit the streets and call customers over at the break of dawn.
It’s important not to get intimidated by the madness that surrounds the holiday shopping season. As a businessman, your customers may want to get the best products from your store at the best prices. But what they would really appreciate, on the whole, is to still have a seamless experience while they’re on their yearly shopping spree. If you can make that happen, you can make them keep coming back even after the holidays are over.