As the temperature starts to drop and as the streets begin to fill with people donning layers growing thicker by the day, tradition, the calendar, and the weather tells us it’s that time of the year again, so while you update your Christmas shopping list and after enjoying your Thanksgiving dinner, you best be ready for America’s biggest sale the next day.
In the United States, Black Friday (the day after Thanksgiving day) marks the beginning of the holiday season, and it’s when people begin to shop for the holidays, a tradition that started in the 1950’s.
It is a shopping weekend most Americans don’t want to miss, with the largest companies, retailers and even small businesses offering big discounts and promotions, making it the busiest shopping day of the year in the United States since 2005. Today, Forbes reported Amazon’s Black Friday deals as something bigger than ever, but with other merchants such as Walmart and Kohl’s not to be so easily outdone. If you’re a businessman, Black Friday is a great opportunity to boost your brand’s awareness through designing templates with the following elements:
1. General Information: Whether it’s a brochure, a flyer or gift card, poster or a combination of these materials, a template promoting your business’ Black Friday sale may contain the same information, and even the same text, generally. You just have to know which ones you need to put more details of the event on. A brochure would have two to three panels so you can be as comprehensive as its space can allow, but your flyer’s front page should have the most important information, with the back left for supporting details such as a map, menu or a discount price list.
2. Graphics: For any marketing material, especially for the ones you intend to print, aesthetics are important. A voucher can be all text as a flyer could but graphics and well-designed type can add a great impact on them and should be chosen carefully to maintain that holiday theme. You can add photos of your store’s limited offers, showing discount prices in large font, but if you don’t have any images that you think are good enough to use for such an occasion, you might want to explore the internet’s stock photos which are taken in high quality and very much free.
3. Content: It’s Black Friday. People know the deal and although they need to be reminded, you don’t want to be wordy with your templates. The fewer the words a poster, flyer and the front page of a brochure have, the better the chances that it’s going to get your target audience’s attention. Make your text a call to action. In this case, your call to cation is making people come to your sale and take advantage of what your business offers. Make a snappy, catchy headline to draw your audience in, because there are going to be a thousand other merchants with great deals vying to get your customers’ business for Black Friday too.
You don’t want to be left tasting dust and leftovers of other businesses in the same sector and you don’t have to when there are enough shoppers to fill every shop’s cash register on Black Friday. According to the National Retail Federation, last year’s Black Friday revenue brought in $5.03 billion, and Thanksgiving Day shopping revenue brought in $2.87 billion. What you need is get your marketing strategy in order early on, without breaking the bank, using these steps as your guide:
There’s a lot of noise when it comes to marketing campaigns for the holidays which may not work in your favor, so it’s best to rise above that noise and try these tips below for getting the word out on your big sale:
Get people coming to your store or get them to take advantage of your limited offers and big sale event with the following types of templates:
Depending on the marketing tool, material and their design or layout, and whether or not you want to use them offline or online, your Black Friday templates can come in any size and also the following sizes:
Early sale options give customers a bigger opportunity to take advantage of promotions. It has become a tradition for sales to start earlier and start launching earlier in the days and weeks before Black Friday.
You can launch your campaign early but it doesn’t really make sense to compete with the big boys for early-in-the-day deals, so it’s better if you save your best offers for later in the day. You can open early, but there’s no need to hit the streets and call customers over at the break of dawn.
It’s important not to get intimidated by the madness that surrounds the holiday shopping season. You get a level playing field if you know how to play it right and how to play it cool. Your customers may want to get the best products from your store at the best prices, but what they would really appreciate, on the whole, is to still have a seamless experience while they’re on their yearly shopping spree. If you can make that happen, you can make them keep coming back even after the holidays are over.