In a world that is overrun by competition, minimalism should not make sense, yet, it does. Minimalist advertising removes all the fluff and pizzazz that is common to adverts and campaigns. Minimalism leaves only the barest essential property of a product as its features and uses those properties for the marketing. It should not work and yet again, it does. Just look at Apple. They built a company based on this philosophy. Minimalism is the true realization of “Less is more.”
One of the basic features that a rack card should have in order for it to be effective is to be unique. To do this, rack card designers often employ high impact graphics to call on possible customers and pick the said card. Utilizing a minimalist design to a rack card should not work right? Wrong. Just as in any marketing channels, rack cards too can benefit from minimalist design. If everyone is calling for attention, trying to be unique, uniqueness loses its meaning. To quote the villain Syndrome “And when everyone’s super, no-one will be.” In a rack of cards flaunting many unique features, a card bearing the least amount or no features might be the most unique feature of them all.
Minimalism began its roots as an art movement that began after the Second World War. Postwar western art, more specifically American visual arts of the years the 1960s and early 1970s are some of the earliest minimalist art. Minimalist artists like Donald Judd and John McCracken sought to focus on the basic geometric shapes, lines and the relationship between art and shape. It aims for simplicity over complexity. Though the movement ended in the late 1960s, the minimalist philosophy continues to have an impact on other creative fields such as music, writing, filmmaking, and advertising. Companies like Volkswagen, Apple and Ikea built their identity around the philosophy of minimalism.
With just six words, he is able to deliver a memorable story with a clear message. He did it in such a creative way too. This is the best thing that a minimalist design does. Present an object in a simple manner that makes it unique, clear and memorable. If applied to print advertising like in the printing of card racks, minimalist design will give the same impression to your company: catchy, clear and creative.
The minimalist design is not the cure-all design that is to end all designs. Rather it is just one kind of design that your card rack can take shape. Sometimes, a minimalist card rack design may fail to address the design standards of the product you need to advertise. For services that deal with a lot of graphics and photographs, the minimalist design might fail to deliver the adequate message that it needs to deliver. Like in determining the best strategies to use, the minimalist design will need to be tested, especially if there is already an established customer base before one can consider that it is the best design to go with. However, the overall design aesthetic is not the only useful thing one can get of value from minimalism. The philosophy that the minimalist design follows can also be used for other types of design to great effect.