If you’ve been longing to get in touch with someone who’s close to your heart but physically far, there are various ways for you to reach out to them. But if you were to ask us, we would probably suggest that you make it special considering that it has been a while since you communicated with each other.
One way to ensure that it will be special (and quite unexpected) is to do it the old-fashioned way, by sending a postcard. While you can always buy these from stores, why not make your own? This way, you’ll have full control over the design and content. We have various postcard templates below that you can choose from.
Elements of a Good Postcard
A postcard (also spelled post card) is something that is intended for writing a message which can be sent directly without using an envelope. Aside from this, postcards also come in various shapes and sizes, and are actually cheaper to send than regular letters. Here is a list of elements that should be seen on good and impressive postcards:
- Unless you want to keep yourselves anonymous to the reader, you should always include your company name and logo on the postcard. This is one of the best ways to improve your brand recognition as well as generating more leads. Although most, if not all, customers care about what you can offer to them and not who you are, having your identity displayed on the postcard can greatly help.
- A good postcard should always have a clear and legible headline that will stand out. This headline should hold the main message of the postcard, and should immediately be able to inform the reader regarding what the postcard is about. The importance of having a headline is it also enables the reader to focus their attention towards the message written on the postcard. Alternatively, you may even throw in a few subheadings as well.
- When reading postcards, people often just want to get the main gist without having to beat around the bush. What this means is that it won’t matter for them to know what features you have to offer, but rather the benefits that they will be receiving. This way, it’ll give them what they need to know straight off the bat, which actually makes your classic postcard more effective.
- In order to keep your readers engaged in your postcard without getting bored, include stunning images on the layout. But don’t just add any image without thinking of its quality or resolution, it should at least have colors that pop and a resolution that’s enough to let readers appreciate every detail. Additionally, you may also add captions to support the images.
- Now for the main message of your postcard, the primary reason for sending it—the offer that you are making for the recipient. Including offers will always be a good idea and it should be enough to convince the reader to avail it. Whether you are telling them that the supply is limited, or the price is cheaper if they avail of it as soon as possible, what matters is that you are stating what you can actually do for the reader.
- But just stating your offer is never enough, it simply tells them what you can do for them. The next thing that you will need to do is tell them what you want them to do, and this is where the call to action comes into play. The call to action acts as the inviting element that motivates the reader into giving you a call.
- And of course, your contact information, how will they be able to contact you if you forgot to indicate it? When adding your contact details, don’t just settle with your phone number, write your name, phone and fax number, email address, and your website URL. This way, the reader will have more than enough options on how to get a hold of you.
10 Postcard Design Templates
Moving Business Postcard Template
Business Thank You Postcard Template
Catering Business Postcard Template
Cleaning Business Postcard Example
Construction Business Postcard Template
Event Planner Business Postcard
Multipurpose Business Postcard Template
Corporate Business Postcard Template
Simple Tips for an Excellent Postcard Layout
Now that we know what a postcard is and what elements you should add to it in order to really make it work, the next thing you will need to do is to make the layout excellent. Do you want your simple postcards to really stand out? Here are some easy-to-do tips for you in order to make your postcard layout worth staring:
- Keep your postcard layout simple and direct. We strongly discourage diverting the attention of the reader away from what’s important. The focus of the reader should be on the relevant elements, such as the ones mentioned above, and making the layout too fancy will overshadow those elements.
- In addition to keeping the layout simple, you should also keep it clean. A clean design will often go hand in hand with a simple design.
- When adding images and graphics, only add those that are relevant to the message. As much as possible, avoid adding unnecessary images, illustrations, and other graphical elements.
- Again, the logo on the design is important since it helps create the brand identity. When adding your logo, make sure that it is displayed prominently so it will gain the attention it deserves.
- And lastly, never forget to proofread your work. The presence of a single grammar and/or spelling mistake might cost you the chance of converting your prospects, and this is because it can create an irresponsible image on you. So, proofread your work during and after the process of making your printable postcards.
Steps to Designing a Good Postcard
The next thing that you will probably need to know is how to actually make a postcard, and we’re talking about the step-by-step process on how to really make one. And since we already listed down the elements that you should include as well as a few useful tips, you’ll be sure to make your postcards excellent with very less effort.
- Be sure to use a durable, sturdy paper to ensure that your postcard doesn’t get destroyed while it is being transported from one place to another. The thickness of your paper should be the same or better (if possible) as other postcards, and you can choose between having a matte or glossy finish.
- Gather the necessary tools and supplies that you need for designing your postcard. If you’re going for digital, then all you’ll ever need aside from the sturdy paper is the editing software, a printer, and a good quality ink toner. However, if you prefer to make it all by hand, then you will need paint, ribbons, glitter, glue, and other things to decorate your postcard.
- What’s a beautiful-looking postcard if it’s not telling a message? The next thing you will need to do is to write a compelling or convincing message, especially if you’re doing this to promote your business. For your message, it should contain these important parts: the purpose and the hook. Also, be sure to make your message short and direct.
- Once the message and the design have been set, the next step you’ll need to take is to write the address of the recipient. And since we already know that postcards no longer need to be placed inside an envelope, it does need to be stamped still.
Types of Postcards
In terms of “types”, you will come across various types of postcards from various sources, which may often lead to confusion. In order to make it easier to remember as to the types of the postcards, let us simply discuss only those that are widely used by businesses and organizations.
1. Offer Postcard
The type of postcard that most people are very familiar with. Offer postcards are used whenever a business has a product or service that they want to bring or offer to the recipients. This type of postcard often comes with a headline, the actual offer section, the benefits, your contact details, and the call to action.
2. Newsletter Postcard
This type of postcard may not be as popular as the offer postcard, but these are actually a great choice for branding the company and staying in touch with your leads. Unlike regular newsletters, its postcard counterpart allows you to send the recipient an informative feature story with other interesting details every few weeks. With newsletter postcards, you’ll be able to make the most out of your time and money.
Earlier in this article, we mentioned what makes postcards more superior and unique than regular letters, and we said that postcards come in different shapes and sizes. If you’re planning on making DIY postcards, then it might help to check out our list of the different sizes of postcards.
- 4.25 x 5.5 inches
- 4 x 6 inches
- 4.25 by 6 inches
- 5 x 7 inches
- 6 x 8 inches
- 5.5 x 8.5 inches
- 4 x 9 inches
- 6 x 9 inches
- 6 x 11 inches
Still not content with the information provided above? Here are a few frequently asked questions regarding postcards:
What is the standard size of postcards?
According to the Universal Postal Union, the measurements of an international standard postcard is 5.8 x 4.1 inches or 148 x 105 mm.
How to write the address on the postcard?
Use the back side of the postcard to address the recipient. Usually, the back is divided into two halves, the left half is where you can write your personal message while the right half is where you will write the recipient’s address.
Where should the stamp be placed on a postcard?
The stamp on a postcard should be placed on the upper right corner, where a box is indicated. Make sure your stamp is in line with the return address on the upper left corner.
With all that said, Template.net is a site where you can obtain such designs and templates. They provide thousands of pre-made printable templates so that people can get a hold of whatever it is they need.