One important aspect of running a business in the food menu and dining industry is realizing that eating out at restaurants multiple times a week can be expensive for most customers. If you are a restaurateur, you can come up with ways to price your menu items lower and make sure that customers still have an incentive to return to your restaurant. One such method is the implementation of a customer loyalty program and the use of restaurant dining cards.
Restaurant dining card is often a combination of a customer membership cards and a gift card. This is because dining cards give customers access to different restaurants after pre-paying a specified amount. The physical restaurant dining cards may be printed on durable plastic, paper, or even PVC cards. The kind and quality of the dining card print medium will depend on the restaurant or company that set up the dining rewards program. You may also see Restaurant Discount Card Designs.
In most cases, restaurant dining cards are issued by restaurant chains as a way to maximize patronage to the different dining establishments that they operate. Some dining cards have a stored monetary value that customers may use to pay for any food item sold by a participating restaurant just like a restaurant gift card. Other restaurants also allow these dining cards to be reloadable. This way customers can use their dining cards repeatedly without having to renew their restaurant customer loyalty program membership. You may also see Restaurant Tent Card Designs.
Shown below are multiple examples of restaurant dining card templates that real life dining establishments use. Browse through them and be inspired and design a dining card that truly complements your business image.
Implementing a customer loyalty program and creating restaurant dining cards can both be a profitable and sustainable marketing strategy for restaurateurs. However, before you can start giving out printable cards that will serve as your restaurant’s dining card, you need to make sure that they include only the essential pieces of information.
Continue reading for a list of pieces of information or details that should be included in a restaurant dining card design.
While designing your own restaurant’s dining cards, you should first make sure that your own business logo design and business name is properly incorporated into the template design. By doing this, you are letting the public know that you are a legitimate business and allow them to associate your business logo with your restaurant name. You may also see Restaurant Grand Opening Invitation Designs
A restaurant dining card should also be designed just like how a standard credit card or an identity card is designed. This is important to prevent identity fraud and so that restaurateurs can track the purchases made by their customers.
Note that if you want to do this, you may have to let customers sign an agreement when they apply for membership to your restaurant’s customer loyalty program. Also, make sure to check with your state or country on different ways that you can make sure that your customer’s personal information is protected according to the law. You may also see Restaurant Fundraising Card Templates.
Another piece of information to include in a restaurant dining card design are different security features like barcodes, QR codes, magnetic strips, and other forms of security measures. This is to make sure that different restaurant point of sale (POS) counters can take payment in the form of the dining cards. It can also be a way to monitor the use of these cards and prevent identity theft.
New and struggling dining establishments may not have the necessary budget to include computer-generated QR and barcodes for their respective dining cards. An alternative is to label each dining card with a serial number and then carefully reference each qualified purchase with the card serial number use. However, the latter approach may take a longer time and is less efficient. You may also see Restaurant Membership Card Designs
Just like how some restaurant gift certificates work, some restaurant dining cards may also be set up to include an expiration date. If you plan to only offer customer dining card privileges within a specific period of time, it is best to clearly include this piece of information on your dining cards. Doing this will set proper expectations with your customers and will prevent any misunderstandings in the future. You may also see Restaurant Place Card Designs
Another often-overlooked aspect in designing any restaurant stationery is that it is important for customers to see a how your restaurant looks like from the outside. Or, in some cases, simple images of the main dishes that your restaurant offers may even suffice. By doing this, you establish a level of trust with your customers. Your restaurant or food menu item photos can then be used to create different kinds of card designs.
Your restaurant’s contact information is another piece of information that should be added to your restaurant dining card design. Doing this will make it more convenient for your customers to call, text, or email you about their questions regarding the dining card or your restaurant.
Perhaps the most important piece of information that should be included in a restaurant dining card is the set of rules about the use of your dining card rewards system. Most dining cards are printed on small pieces of paper (just like business cards) so make sure that the program rules are written briefly without missing out the key details.
You may follow standard dining card layout which consists of the restaurant image, logo, and customer name on the front portion of the card while the back portion is intended for the program rules and restaurant contact information.
So, these are the most important pieces of information that should be seen in any restaurant dining card template design. As a restaurateur, you should make sure that your dining cards incorporate as much of these details as possible.
From the perspective of a customer, they would rather prefer to use restaurant dining cards since this allows them easy and affordable access to a lot of dining establishments in their area. And, when a lot of people adopt their use, it can be an equally profitable business strategy for restaurant owners.
However, not all restaurants can set up and implement this kind of restaurant marketing strategy. This is especially true for small dining establishments like country pubs and bistros. As a workaround for this, restaurant owners may join restaurant networks. This way they can cater to more customers who use the network’s restaurant dining cards.
Note that there are advantages and disadvantages to this approach. As a restaurateur, you need to carefully weigh these factors and make the right decision for your business. To help you along, we have listed a few of the main advantages of setting up and using dining cards for your restaurant. Read on…
The implementation of a restaurant rewards program needs careful planning. And, once all the backend rules are straightened out, the use of dining cards can ultimately result in a net gain for your restaurant.
This can also be used to help spread the word about your restaurant – something that smaller restaurants lack since they may not have the advertising power. You may also see Restaurant Gift Card Designs
Restaurant dining cards can be sold to anyone who wishes to get discounts when they dine at different participating dining establishments. This can also mean that your restaurant will be listed as part of a large restaurant network that different customers can choose from. This then gives rise to the possibility that customers from different market levels may dine at your restaurant. You may also see Restaurant Recipe Card Templates
Therefore, the more customers you attract, the greater chances of an increase in sales. In addition, if first-time customers like your food and your service, they are more likely to return.
Lastly, another advantage of using restaurant dining cards is that you can use them to showcase your restaurant’s unique branding identity. As a restaurateur, you can make sure that the correct restaurant color scheme and logo designs (for example) are used for your dining card design. By making sure that all your restaurant advertising templates and stationery designs share a common theme, customers can easily connect the dots and begin to associate your brand with a distinct brand image.
Use all these tips and carefully weigh in your business’ circumstances to make sure that you make the right decision. And, if you think that this article has been helpful, do not forget to share it with your colleagues, employees, and friends! You may also see Restaurant Name Card Templates.