We all know that brochures come in handy along with the products being sold. As flashy and colorful as they can be, brochures are something that should be produced to make product marketing easier and more effective. Commercial brochures are there to save the day when you need to promote the product that you sell. It can be used in any purpose deemed fit for the business.
Commercial brochures have been around for a long time. Most businesses have been using them for promotions and other purposes. There are some techniques on how to use a commercial brochure in its maximum potential. Here are some of the tips:
1. Putting photos.
Advertising need visuals to make the product look more appealing and convincing. Photos are being included in brochures for this purpose. When taking photos, make sure the photos look good. Incorporate good angling and lighting to get the best shot your product needs. Individual products are often shot alone and with no descriptions. Good angling is also incorporated when you shoot a number of products. Make the photo as appealing as you can.
2. Breaking down of prices.
This is common in fashion magazines. They use the brochure to break down the prices of pieces of clothing worn by the model. It also hits two birds in one stone, armed with good photography and advertising of the clothing pieces with their prices. It also makes you use the white space to your advantage by focusing more on photos and less on texts.
3. Food photography.
What is a better way to entice people to try your food products? By having it photographed. Unlike other subjects, food is a more tricky thing to take a photo of. You have to find the best angle to make it look delectable in the photo. Extra careful measures are done so the food won’t be spilled and go to waste. Food photography commonly uses extreme close up shots to make the food more appealing. Props and natural light are also used to give more life to the food.
4. Write more content.
If you want to tell a story about your product n the brochure, writing a short content about it is advisable. Give a short overview about the photo and the product being endorsed in the brochure. Keep it short and simple. Grab attention by having the font of the headlines bigger than the rest. You can use a feature type of writing to explain more about the product. Product descriptions should be written near the product itself for easy reading. Labels and tags of the product need to be placed in a position where it can be easily read and should have a different typographic treatment above any other written content.
The digital world creates a million possibilities for product promotion. But still, some businesses opt to use brochures. It has some benefits most people take advantage of.
1. Cost effective.
Brochures are cheaper in cost than other advertising mediums. If you are on a limited budget but have the kicking desire to promote your product, brochures are the perfect go-to solution. The designers in printing presses even work with you to make a design and choose a brochure size that fits your budget. You don’t have to pay much compared to advertising your product in television, print media and radio.
2. Information haven.
Brochures hold a lot of information. The written content and photos in it speak for itself. Brochures contain information about the product, and its content can also be geared towards a more informative approach that benefits the whole community. Brochures have so much information to offer to their customers. It goes beyond the purpose of promoting the product. It also educates readers on some of the most important things.
3. Easy distribution.
Brochures are easily distributed wherever you go. You can distribute brochures in trade events, mall shows, store openings, and leave them behind on hotel reception counters and coffee shops. Moreover, brochures are handy and can be used as promotional giveaways together with shirts and other stuff.
4. Subtle message relay.
Brochures have well-crafted messages written on it that comes off as striking at times. The message is written in the most subtle way possible. It is not even obvious unless you read the brochure’s content. All it takes is a smart and well-written copy for the brochure to gain this kind of attention.
5. Establish authority and trust.
Sending out brochures is one way of telling clients that you are serious with your business. The moment your clients read your brochure, it can harbor trust on their part. You also establish authority with your content. Clients will perceive you as being serious with your business.
Most brochures are directly printed on glossy paper. There are still many ways to make a brochure attractive than its print and design. Here’s how to make your brochure more attention-grabbing:
Some companies have their logos embossed in their brochures to add a more tactile feel to it. When you touch the surface of the brochure, you can feel the logo bulging in it. Embossing the logo of the company in brochures has additional payment to it. It increases engagements as customers have something to touch. Text and images are also embossed in a three-dimensional approach to make it more engaging to the clients.
2. Brochure folds.
The existence of bi-fold (2 folds) and tri-fold (3 folds) brochure makes it more useful when you plan to add more information. Clients get to read more when you use this kind of brochure. Be careful of the content you put in and do not make clients feel bored when putting the content together. The brochure is printed back to back, so you have more opportunities to use more photos and text to your advantage.
3. Die cutting.
Die cutting a brochure allows you to add unique texts and patterns on the brochure to make it look more attractive. It is a more customized approach in designing a brochure and can have a cutting edge against others.
4. Printing in custom inks.
You can have your brochure printed in shades that is not commonly used. You can use pantone shades to make your brochure stand out, or another kind of ink which gives the brochure the attention it deserves. It adds class and creativity to the brochure itself.
Do not skimp on printing your brochures. Allot a big budget for it. Once it gets printed and distributed, people will eventually take a chance in your business and see how far you can go.