An email signature is a block of text affixed at the end of an email message. Email signatures usually contain the sender’s name and contact information. Email signature templates are part of what we can call a signature block. Other things where a signature block can be placed are for Internet forums, Usenet, and FidoNet.
For business emails, email signatures are treated like a business card contentwise. Sometimes, these signatures would be unmistakable for a proper business card in presentation too, with company logos and all that jazz. Businesses usually, automatically append signatures blocks to messages, if they are not, they usually have a mandate on a certain style. If there are mandated local laws, business is required to follow them. Countries like Germany, Ireland, and the United Kingdom are some of the few countries that mandated businesses to include company name, registration number, place of registration for any business-related emails.
Creative Email Signature
As a general rule of mind, it is important to avoid overblow email signatures. They can not only annoy other users, it can also clutter correspondence with useless information.
Formal Email Signature
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Things to Include and Not Include in Your Modern Email Signature
For professional and business-related emails, it is a good idea to follow the suggestion above, that is to treat the email signature as you would a business card. As such, you should include in your email signature information that you usually include in a printed business card.
1. Basic Contact Information
First of all, your email signature should have provided information about you. As such, it should carry important information like your name, the name of your business, and the title of your position in the said business. You can also opt to include other ways you can be contacted. Information such as your phone number and professional social media profiles. In the case of your social media profiles, it is a good idea to not post the URL as a link to your signature. Rather, use social media icons to save space and maintain a clean look. You can find these buttons on the Internet.
2. An Image or a Logo
Visuals are some important elements in writing business card examples. Logos and headshots can be included in a business card to spice things up. As such, they can also be included in your email signature. As long as you keep the image file small, these visual elements can be a great way to add personality to your signature. An important rule to remember is to make sure that these images are limited only to a number of two and that they do not clash with the aesthetic of the overall signature.
Professional Email Signature Template
Modern Email Signature Template
Email Signature Example
3. Promote New Blog Content
Not only blog content, you can also promote your new Ebook in your email signature if you have one. If you want to show the world any new finished projects that you want to have an exposure, you can append their links to your email signature. Doing so allows you to demonstrate your expertise, build credibility in the eyes of the recipient, and drive traffic to your content. You can also like outlook email signature templates.
4. A Call to Action
Just as with printed business cards, a simple call to action should also be included in your email signature. This could be an alternative way to promote your own content. For online and electronic call to actions, this could mean a lot of different things. This could be as simple as visiting your blog, registering for an upcoming event, enter a contest, taking a poll or asking somebody to download a piece of content.
5. A “Sent from my iPhone” Disclaimer
You can also play with disclaimers for your email signatures. An email with impeccable grammar and error-free spelling builds great credibility. However, if you are one of those people who type out quick responses on the go, chances are, the number of grammatical errors tends to increase. Including a “Sent from my iPhone” disclaimer and other variations, can make recipients more forgiving of your errors. You can also read college student email signatures.
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As much as it is advised to treat your professional email signature like that of a personal business card, it still a good idea that the email signature is a different beast altogether. A business card’s strength will always be limited to the dimension of print. Email signatures need not be saddled with these same limitations. Do not forget that you are free to experiment with your email signature to see what works. Such examples are the “iPhone” disclaimer stated above. That being said, there is still some stuff that should not touch your email signature. Avoid the following thing in your email signature like the plague:
- Personal Social Media Profiles
- Home Phone Number and Address
- Personal Website
- Email Address
- Inspirational Quotes
- Jokes and Memes
Black Email Signature
Email Signature Example
Designing for a Better Email Signature
As long as you know what you are doing, you can do almost anything with your email signature. Their versatility is prone to experimentation. That being said, your email signature should make the best impression as possible. Below are some design tips you can use to achieve a good impression. You may also like corporate email signatures.
1. Less is More
Information is best relayed when it is relayed in a simple and clean manner, email signatures included. When listing your contact information, do not include all methods that you can be contacted, rather, it would be a better idea to select a few methods and use it for your signature. Not only does this remove clutter, it is also a convenient way to let others know how you want to be contacted. Two or three lines is ideal, but have a maximum of four lines for your contact information. This keeps your email signature concise and visually-appealing. You may also like formal e-mail signatures.
2. Do not Turn the Entire Thing into One Image
Adding images such as logos and headshots in your email signature is fine. Just do not turn everything into one single image. Yes, images might be visually appealing, however, they carry a great disadvantage. The problem with turning your signature into an image is that you are really never sure how it comes out on the other side. Your signature might look fine and dandy when viewed from your side, however, there will be a slight chance that it would come out otherwise in the side of your recipient. There are times that an image will not load and that means a slight possibility that no signature will load on the other side. You may also see personal e-mail signatures.
3. Be Considerate in Your Use of Color
Color is a powerful visual element in making your email signature. Use it randomly and willy-nilly, and you risk creating a kindergartener’s mess. Color should be used responsibly. Remember too much color could produce a cluttered and clashing signature. A better tip would be to select a few specific colors from your logo to highlight elements of your signature. Allow the color to tie both your brand and signature. You can also like IT email signatures.
Modern E-mail Signature Templates
Modern Email Signature Design Set
4. Limit the Number of Fonts into Two
Fonts are similar to colors in that if you use too many types at the same time, you risk creating a clashing and cluttered signature. It also looks completely unprofessional. Instead of playing with too many fonts, play with different font sizes, weight, and color especially if you want to highlight specific elements in your email signature. You can also read mobile e-mail signatures.
5. Optimize the Use of Your Space
Space is one of the most important resources you need to manage in designing your email signature. If left unmanaged, there is a possibility that your signature would consume multiple lines and might seem longer than the email you are about to send. To optimize your email signature’s use of space, decide on a design hierarchy to draw attention to the most information in your signature. You may also like business email signature templates.
Once again, play with font size, weight, and color to achieve this. The alignment and position of your design elements matter too. For alignment, take note that the safest bet would be to left align as our eyes are used from scanning from left to right. Some exceptions could be writing from Arabic, Hebrew, N’ko, Syriac, Thaana, Tifinar, and Urdu which are Right to Left (RTL) scripts and Ideographic Languages (those that can be written in a flexible direction) such as Japanese, Korean and Chinese. You can also like marketing email signatures.
6. Design With Mobile in Mind
Nowadays, emails are generally read on mobile devices instead of laptops, desktops and other computers. In fact, 54% of all emails are opened by using a mobile device. That means 54% of email signatures not designed for mobile will not be read. Keep this in mind when you are designing your email signature. Choose type and graphics that are legible both in a mobile screen or a computer screen. You may also see fashion email signatures.
Your images too should remain uncluttered when they are translated to a smaller screen. Especially your graphics, logos, headshots, and other buttons like your social media icons. As a general rule, do not clutter them and instead, add a space between each and every one of them. You may also like sales manager email signatures.
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Modern E-signature Design
Email signatures are blocks of text that carry some information of a sender. They are usually treated as business cards and as such should carry the same information a business card can have. Information like name, company name, company position, and other contact information that is not the email address can be included in the email signature. That being said, there are some things that an email signature will be able to do that a business card cannot. You may also see education email signatures.
It is important for anyone to make use of these things to a great advantage. Just as with business cards, the design of an email signature should also be considered to provide a legible and professional looking one. Lastly, this design should be transferable and translatable to the smaller screen of mobile devices as over half of emails are now read through these said devices. You may also like content writer email signatures.