Envelopes are often taken for granted when sending personal or business correspondences. That is why, if you want to set a positive impression for your brand or personality, investing in high-quality envelope designs is a good place to start.
In this article, we share with you key information on how to craft envelopes that make a mark in the minds of your family, friends, colleagues, clients, customers, and whoever receives your correspondences. Furthermore, we will also share editable and downloadable envelope templates in Publisher file format. Scroll down below to learn more.
Before we show you actual mock-ups of envelope designs, we will first share the top elements that make a good envelope. These essential characteristics are needed in order for anyone to come up with or choose a good envelope design.
1. Printing Material: Envelopes are usually printed on cardstock or thick paper as this protects their content. Likewise, if you want to create a good and useful envelope, it is best to choose high-quality paper for printing them on. Some events, like weddings and formal parties, may require you to choose textured paper or cardstock that matches the wedding or event theme itself.
2. Color Scheme: The next design element that makes a good envelope design is its color scheme. Whatever kind of envelope you are designing, make sure that you choose a color scheme or palette that connects with your brand, personality, or the content of the envelope itself. To choose the right colors, consult a color chart and start using complementary colors. Test other other combinations as you see first.
3. Layout: When it comes to creating any kind of envelope design, it is still important to follow an organized layout. This does not only make the entire envelope easy to look at, but it also allows the graphic design project to conform with industry standards on how an envelope should look like. There is no standard layout for envelope designs. However, the most agreed upon characteristic is that an envelope layout design should be as simple as possible. This allows the recipient address and other information to be visible.
4. Mail Markings: The design element that any creator, artist, or entrepreneur should look at when selecting or creating an envelope design is its mail markings. These refer to the standard stamp box, addressee lines, and even sender portions that are left blank. If you intend to create personalized envelopes for your business, you may even have to use your brand logo, company name, or letterhead design as part of the sender portion on the envelope. All of these things need to be included on the envelope design so that the envelope’s end user can easily send the envelope with their correspondences.
5. Typography: Lastly, do not forget to consider the lettering style or typography for your envelope design. This is especially important if you include branding elements on the envelope design itself. For best results, use the same typefaces, font styles, font sizes, and colors that were used in the personal or business letters or mailers that you have created. Doing this will help enhance the impression created for your brand.
And that ends this short list of the most important elements that should be considered when creating good envelope designs. It may take a lot of time before you are able to fully grasp each element and apply them into your own creative process. Just keep on practicing and keep on looking at envelope designs that work. This way, you will learn how to create or how to spot the right designs for whatever project that you are working on.
As we have mentioned at the beginning of this article, embedded below are multiple examples of envelope templates in Publisher file format. Other template download files are also available so check them out below.
Starting any kind of graphic design project can be a downright stressful job. And that applies when creating simple envelope designs as well. That is why, we have prepared a short list of tips or design hacks that anyone may follow to make the process easier. Read on…
1. Create other personal or business stationery: To synergize the effects of well-designed personal and business stationery, it is best to craft matching envelopes, letters, and other printed marketing collaterals as well. Doing all these things at once will allow you to view the project as one and will let you develop a unified purpose for them all. With this approach, you will end up with matching business stationeries or brochures, letter sets, and other printed adverts and help cement the image or identity of your brand.
2. Integrate your branding design elements: This next tips best applies to those who are creating business envelopes. We recommend that you incorporate your brand’s design elements into your envelope. This approach can help increase brand recall since your brand logo, business letterhead, or company logotype to be front and center on your envelope design. Remember, do not overdo adding your branding elements as it may look tacky and may turn off your clients or audience.
3. Keep it simple: As with any kind of graphic design project, remember to keep your envelope design as simple as possible. Unless your brand and marketing campaign calls for it, having a simple envelope design will help your customers focus on the content of your envelopes instead. The envelope design is there to hook their attention and not exhaust it.
4. Create compelling content: Well-design envelopes are useless if they object or correspondence they carry does not offer compelling or relevant information. As we have mentioned above, a good envelope design entices a customer or client to open the envelope and read its content. It is your job as the marketer, business owner, or graphic artist to make an even more persuasive ad copy that a reader will have to read and follow-through.
With all the tips shared above, we hope that you are now convinced on how easy it is to create well-designed envelopes. Feel free to use any of the free and premium envelope templates shared above and you will have an even easier time crafting letter sets and stationeries for business or personal use.
Envelopes may be classified according to their content. Listed below are the three main types of envelopes based on this classification system.
1. Booklet Envelopes: As its name implies, booklet envelopes are used to carry heavier printed marketing collaterals like booklets, brochures, product catalogs, and even trade magazines. Envelopes with the American Standard sizes #6, #6 1/2, #6 5/8, #9, and #10 are often used as booklet envelopes.
2. Commercial Envelopes: This type of envelope is used to enclose all kinds of business or commercial correspondences that are not that bulky or heavy. A few examples are business letters, direct mail marketing letters, and other forms of business communication letters. Envelopes with the American Standard sizes Monarch, #7, #8, #9, and #10 envelopes are often used as commercial or business envelopes.
3. Announcement Envelopes: The last type of envelope is used to carry correspondences that are intended for one or a few people and those that intend to declare something. Examples of these kinds of correspondences are invitation cards, birthday cards, wedding cards, thank you cards, or other kinds of greeting cards.
There are two main categories of envelope sizes. The International Standard size and the American Standard size. Listed below are the specific dimensions for each envelope size under each category.
An envelope template in Publisher is a pre-formatted graphic design file created using Microsoft Publisher. As a preset file, it contains all the text, image, font, typeface, layout, placeholder, and formatting components needed to create an envelope design. Templates created using Microsoft Publisher are stored with a .PUB file extension name.
Envelopes basically are containers of letters, notes, or other kinds of business and personal correspondences. Postcards, on the other hand, can be any printed document that bears a short message and a picture, illustration, or artwork. They are sent or mailed without an envelope.
Envelopes are developed as tools to protect and compile any kind of correspondence into one container. However, if you only intend to send or write short and non-private information, you may send printed postcards without enclosing them in envelopes.
If you are an entrepreneur who wishes to explore new marketing strategies for your business, investing in well-designed print marketing collaterals like brochures, flyers, direct mailers, and envelopes can be a productive and cost-effective plan. To implement this strategy effectively, do not forget to leverage your brand’s uniqueness and your team’s superb customer service team. When done right, you will begin to see positive fiscal results soon. For more business and design template examples, check out the rest of our website.