Since daguerreotype and its public announcement in France back in 1839, the history of the photographic process went on to become a fascinating cross between chemistry and art, responsible for a hundred year’s worth of redefined techniques known to the medium of print. With media in general moving in full gear towards digital revolution and beyond, it’s easy to forget the beauty of print and the critical principles that photography was founded on, making it all the more important for artists to look back at where it had all begun.
Today, more and more artists, photography professionals and enthusiasts are taking the time on and off their viewfinders to experiment with and rediscover photography’s historical processes, such as alternative photography which is an endless treasure of techniques of modern, retrospective art and everything in between. Given that most of the photography we have today is digital, an alternative photography business is a breath of fresh air, and it can be marketed with a flyer having these elements:
1. Orderly Layout and Sequence: The layout of a flyer will have a chunk full of information which, for an audience, would be too much to absorb in one look. If the flyer is placed along with a dozen other flyers and posters, it will be hard for anyone to notice the design, let alone the photography services you’re offering them. On the contrary, if your layout is organized, information will be easy to digest. Just as applying the rule of thirds when you capture your subject, you also need to have a visual hierarchy in your flyer design.
2. Headline: As with any other material with text, your flyer needs to have a great headline. No matter how appealing the imagery is and even if it mirrors the unique quality your photography can bring to the table for a prospect client, your flyer can still use more impact with a headline designed to “pop” and demand attention.
3. Graphics: Flyers need to use graphics for it to have a design that appeals to the readers. People are inherently visual but graphic elements are more than just the usual colorful illustration or a high-quality photo with popping fonts. They should also be able to:
The history of photography started modestly, putting two principles to the fore; image projection through camera obscura and the observation that some substances can be visibly manipulated through light exposure. As the passion and profession of photography continue to redefine itself from whence it came from, it makes sense to use a tool as traditional as a flyer to market it as a business. Design your photography flyer with the following steps we have gathered for you:
1. Identify your audience: Knowing your audience is a crucial step toward nailing your flyer design. You have a message in your flyer and without knowing who you’ll be speaking to or who gets to receive that message, you’re bound to clutch in a jumbled mess of appealing graphics that fails to say anything or be about anything at all.
2. Choose your colors well: You might think you have the luxury to choose a combination of the brightest colors in the color wheel but you need to think about what works with your brand, our industry and what works with alternative photography, above everything else. it’s also wise to keep your target audience in mind and make sure that the colors you end up using in the flyer, is representative of your message.
3. Remove unnecessary elements: Eliminating a few things that don’t help in your flyer design is all about saying less with more. Intrigue the audience with a catchy copy or phrase about photographic print or show your expertise with a compelling black and white photo. Sometimes a single word or dramatic shot of your subject can do a lot more than the most intricate type and colorful photos.
4. Apply the WYSIWYG (What You See Is What You Get) principle: If you’re selling merchandise along with your services, make sure to include an image. This is usually the case with any sale flyer but providing the audience with a visual representation of your expertise and business helps your flyer gain clients faster than usual.
Prepare to bring the concept of the alternative process in your flyer design by following these tips:
Flyers come in these standard sizes:
The term alternative process refers to the non-traditional or non-commercial printing process in photography. To date, the standard analog photographic printing process is the gelatin silver process. On the other hand, the digital process includes pigment print and digital laser exposures on standard color photo paper.
A standard flyer is usually 8.5” x 11”, in size while brochures are offered in a variety of standard or custom sizes. The pages of a brochure are also of a heavier paper weight.
As the obvious advantages of technology became widely popular and appreciated, the 21st century welcomed the computer-based electronic digital cameras in the 1990s which revolutionized photography in no time. Fast forward three decades and the ease to which photographs can be taken and shared digitally, more and more hobbyists are exploring techniques which help them turn into full-time photographers, making the profession more competitive. With the help of photography flyers, you’ll get you fair share of clients who, like you, choose to revisit the glorious past with which photography was built upon.