The lifespan of any vehicle is not solely dependent on how expensive or how reliable the brand is. Your willingness to take care of it is also a big factor as to how long it would last with you, since owning or driving a car or any other type of vehicle comes with a responsibility that those who are serious in keeping it in good shape and had paid good money for buying one, would perfectly understand.
Washing your car is very important for two reasons. It will look sleeker and cleaner and if just in case you’re planning in trading it in the future, will have an increased resell and trade-in value. If you’re a car wash agency, you can sell the need for your service with a flower that has these elements:
1. Headline: Any service flyer template that wants to garner fast response and attention within seconds from the target audience should come with a catchy headline. You’re free to use your company’s brand or mission statement and a phrase about, or information on the car wash services or any addons your business provides. If your car wash currently runs a limited offer, you can also go with that and use it as your headline.
2. Theme: Just like any marketing tool, as part of your promotional channels, you’re most likely to design your agency’s flyer for mass printing. Print promotions tend to get tricky so it’s better to have a focal point or theme for your flyer design. Setting focus to the part of the design will help draw your audience in and read the flyer in full. For a car wash, the theme would naturally emphasize the services offered, the promos and the newest service additions that the competition may not have. Whatever it is, your flyer design needs to reflect the theme you’re going for.
3. Color: What are the colors that reinforces your brand message? Bold and bright colors will attract people’s attention but the design also needs to work with your brand, your industry, and your target audience. Do you want to evoke a sense of calm and comfort to your business? For a car wash, this may not work well, but using two to three colors can make your flyer look more professional. If you want it to take on a fun and vibrant look, you can use bright colors but it’s better to stick to a basic, clean color scheme since you’re promoting a car wash service.
4. Imagery: What kind of style are you leaning to? Whatever it is, high-quality images are undisputed when it comes to drawing people in, especially if it comes with a well-designed layout. If you have your own photos, you can use them and get your designers to work on making them stand out with added graphics. You can do the same with stock photos on the internet, provided they are professionally-taken and not just any Instagram-worthy image. As before, think about your brand, your industry, and your target audience when making these decisions.
You just have to care enough, to keep your truck, or car in good condition, so that it serves you at its full potential. That is why taking them to the local car wash service should not be ignored. A car wash doesn’t cost much time and money as a basic investment with great returns and this is what a car wash agency flyer should be able to tell car owners, by coming up with a great design. You can start by following these steps:
1. Define your objective: Before you go to the actual flyer design process for your car service, you have a bigger question to face. What are you trying to achieve in your small business? You also need to assess what results you want to get from your flyer campaign and overall marketing campaign. Is this simply for brand awareness or are you getting the word out for a new product? Maybe you’re looking to increase customer engagement and collect more leads. You need to take one step back to know your end-goal before you decide that a flyer is a right tool for your car wash.
2. Simplify: A flyer with a messy or unorganized text layout is not going to get the right attention. Text cramped in a limited space does not look good and you will have wasted all that paper and printing for nothing. If you need to put in a lot of information that the customer needs to know about your car wash agency, you can try to gratify so that the content looks clean and properly arranged. The goal is to break down too much detail into digestible chunks to avoid confusion.
3. Be practical: This may not be the creative work you have expected from flyer design and could be a tad redundant but it is nonetheless an important step since being practical helps you find out whether or not you’re financially ready and have enough resources for printing en masse and distributing the flyers to your audience. Mass production of flyers are a lot cheaper and more practical compared to more modern advertising methods but it’s also one that comes with costs. Consider your budget and produce only what your pocket allows.
4. Target your audience: As with every other aspect of marketing, you need to identify your market, your audience, or who you want to reach with the flyer’s key message. Targeting your audience involves checking their demographics such as age, gender, location, preference, etc. It might also be a good idea to include researching their attitudes towards getting a car wash service or taking their car to a car wash agency. Do you mean to target car owners who have never heard you were in the area or are you trying to win back your regular customers from the past? Who is the person who will most urgently benefit from what you have to offer?
5. Filter flyer design submissions: The final design need to have all the pertinent information of your car wash business. Apply visual hierarchy and organize elements by order of importance. Remember what your objectives are when you look at submissions and go with those that are reflective of your message. Don’t fall into the trap of accepting a final design that doesn’t actually do the job even though it may be visually appealing.
When it comes to promoting product, service or event, one can never go wrong with a flyer. Car wash services are pretty common and to make sure that your flyer gets noticed, follow these tips below to also draw customers through a winning flyer design:
1. Advertisement Flyers: This type of service flyers tend to focus on the information or details of the service rather than the visuals since they’re primarily for promoting discounts, programs and limited offers.
2. Photo-centric Flyers: Small and startup businesses who want to develop a stable customer base in the community relies on photo-centric flyers since it gives the designer a chance to experiment and combine colors with attention-grabbing graphics.
Promotional flyers come in these standard sizes:
When you see a large number of marketing channels and promotional tools a marketer can use in just one click, designing flyers for print for a car wash or any other business may not even rank in the top ten. But that’s not saying flyers are totally irrelevant because they still are. Compared to other tools used in a marketing campaign, flyers remain an enduring game-changer that produces tangible results without you having to break the bank since mass printing cost doesn’t demand too much from your pocket.
Most printers can handle two flyers, each 5.5″ by 8.5″. Regardless of which size you end up choosing, make sure it matches with your layout and budget for printing.
Cars and any other vehicle of great value to their owner deserve the attention and maintenance that it requires regularly. People are all for doing the basic dirty job of a mechanic when it comes down to it or when they have no other option but many wise vehicle owners still prefer to go to the car wash and trust the agency’s guy to make the car look clean and good for the road again. Therefore, it is all the more important to market your car wash business and touch base with your audience because they may have no other way of knowing you offer car wash services.